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Twitter is an effective social media marketing tool for your business. With over 500 million users, your business needs to be here.... Setting up your business Twitter profile is easier than you think. This simple step-by-step guide shows you how . (Note: The following is an example only, made for Wishpond (@wishpond). @SocialUserOnly Twitter account is not in use. Do not follow!) 1. Go to Twitter.com and sign up. Use your name, your email, and a password. Use your real name and email. You will be able to customize your profile later. Note: Twitter only allows one account per email. If you have a p ersonal Twitter account, you will need to use a different email to set up your business Twitter account....
Trading at the speed of tweets.... Wall Street operates at twitch-level speed, trading stocks on information the moment it comes in over the wire. So it sorta makes sense that Bloomberg, one of the world’s largest providers of financial information, will soon incorporate Twitter, the real-time information service used by 200 million people around the world, into Bloomberg’s international information platform....
Twitter has released a redesigned version of Twitter for Business that now offers educational resources to help advertisers and marketers who use the micro-blogging website. Twitter 101, Marketing and Promotional Tips While a fair amount of businesses have successfully utilized Twitter as an advertising and digital marketing tool, not all businesses are as lucky. With this in mind, Twitter for Business has launched three resource guides....
Included are some great apps that will let you get the proper stats to start engaging your Twitter followers in a real and very dynamic way.... Many of us find ourselves with a bit of a problem. We have plenty of followers on our Twitter accounts, and yet we are getting next to no retweets, mentions or overall benefits from those followers. Because of that, many people think that the whole Twitter marketing thing is all hype. After all, they seem to be doing everything right but they have nothing to show for it except for a lot of wasted time, and more aggravation than it was worth. Of course, interaction is not easy to build. Many people give up earlier than achieving it. One of the first steps to take: Learn more about your followers. For those who are experiencing the same problem as I described above, below are some great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way....
Twitter was never meant to be a social network. In fact Twitter started life as an internal messaging service for a podcasting company just over seven years ago. But how things have changed. On the social web we live on a diet of fast change and rapid media evolution. Twitter’s slow burning maturation often flies below the radar and Facebook changes such as the new timeline and graph search attract numerous blog articles, comments on Facebook and mass media attention. Twitter has become a multi-media social network without anyone really noticing....
New research study identifies Twitter Tribes by unique words As a Twitter power user, I couldn’t resist looking into this Twitter research study on word usage in my favorite micropublishing channel. It’s fascinating to say the least. It’s titled "Word usage mirrors community structure in the online social network Twitter." Researchers looked at more than 250,000 users to define some very interesting Tribes. Who knew Twitter users were forming such unique Tribes and speaking their own language? Academics really do provide a useful service for the rest of us. Pointing out the sociological implications of social media and everything else we do....
Jon Lee Anderson, a writer for a weekly magazine called the New Yorker, got angry on Twitter today. A reader with the Twitter name of Mitch Lake (@mlake9) had tweeted at Anderson (@jonleeanderson) to dispute a claim of fact in Anderson's online story about the death of Venezuelan leader Hugo Chavez. Anderson had written that Chavez had left his country as "one of the world's most oil-rich but socially unequal countries," and Lake countered that in fact Venezuela was the second-least unequal country in the Americas. Lake was rude, using the internet idiom "wtf," which is an abbreviation for "What the fuck?" Whatever high ground may have belonged to Anderson, however, turned into a mudslide within the next 140 characters...
The world of science has some new advice for people who want to increase their Twitter following, and it may sound something your mother used to say: If you don’t have anything nice to tweet, don’t tweet at all. “Expressing negative sentiments in tweets is the second most harmful factor to growing a Twitter audience,” say researchers from the Georgia Institute of Technology. They speculate about why: “This might be because Twitter is a medium dominated by very weak social ties, and negative sentiment from strangers may be unpleasant or uncomfortable for a potential new follower to see.”...
If you follow a large amount of people on Twitter it can be hard to keep tabs of Tweets on important topics. Tweetdig lets you filter Twitter by topic, user and more... like me you follow a massive amount of people on Twitter it can be hard to keep tabs of Tweets on topics that you don’t want to miss. Twitter itself offers us lots of tools to help us mange our feeds, lists have become indispensable for me as have saved advanced searches. I use Hootsuite to manage my Twitter feed and this also gives me lots of options including search and list columns. Tweetdig however does do something a little different with your searches, giving you an easy way to stay on top of news stories, users and more. By creating filters you can easily keep up with the latest news as it breaks. For example this morning there is lots of talk about the Superbowl last night both from a sports perspective and an advertising/social media perspective. If I want to keep tabs on this I can easily create a filter within Tweetdig....
Do you favourite tweets on Twitter? Has your use of this feature increased over the last year? If the answer is yes, then you are not alone.
A graph from Isaac Hepworth demonstrates exactly how favouriting on Twitter has increased over the last 12 months. It all stems from the major update to the platform Twitter released in December 2011.... It's interesting to note how a change like this from Twitter, albeit a fairly significant one, can begin to alter the way people use a network. Favouriting increased. But, according to Twitter, it increased in a very specific way. It was often @-replies (i.e. messages that were only really intended to be seen by the recipient) that were being favourited more than more general tweets....
What factors influence whether or not a tweet is perceived as credible? According to this recent study, users have “difficulty discerning truthfulness based on con-tent alone, with message topic, user name, and user image all impacting judg-ments of tweets and authors to varying degrees regardless of the actual truth-fulness of the item.” For example, “Features associated with low credibility perceptions were the use of non-standard grammar and punctuation, not replacing the default account image, or using a cartoon or avatar as an account image. Following a large number of users was also associated with lower author credibility, especially when unbalanced in comparison to follower count [...].” As for features enhan-cing a tweet’s credibility, these included “author influence (as measured by follower, retweet, and mention counts), topical expertise (as established through a Twitter homepage bio, history of on-topic tweeting, pages outside of Twitter, or having a location relevant to the topic of the tweet), and reputation (whether an author is someone a user follows, has heard of, or who has an official Twitter account verification seal). Content related features viewed as credibility-enhancing were containing a URL leading to a high-quality site, and the existence of other tweets conveying similar information.”...
Companies are tweeting—they’re just not doing it well. Here’s how you can do it superfreakinwell for your brand. ...Part of the problem is that marketers don’t fully understand the platform and the companies that employ them don’t want to invest in paid social media marketing. Mostly, though, the problem lies in the content: marketers struggle at creating Twitter content. Here’s how brands should handle their Twitter presence—a definitive guide, if you will.... [Marketers take notes... ~ Jeff]
Via Carla Bulhões
Discover how to stand out on Twitter, grow your following, get content promoted and lots else here in more than two dozen of the best Twitter guides of 2012. [Great collection of tips and tools for all Twits & Tweeters ~ Jeff]
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On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred – Google+ drove as many visits to the post as Twitter did, and received a matching amount of engagement, despite the fact that my follower counts on the two networks is dramatically different (Twitter is nearly 2X Google+)...
@sree, @jasonfalls, @prtini, @shonali, @jaybaer, @peterhimler, @laermer and @prsarahevans are some of the top social media, PR and journalism experts to follow on Twitter…. but who do they follow? Last week at a Cision “Behind the Story” breakfast panel, Sree Sreenivasan was discussing how PR pros and journalists interact on Twitter and said, “I find PR people (and journalists) are generally using Twitter poorly. Some of them use it very well and those are the ones that succeed. The best PR people I work with are the ones who are connected, not because of Twitter, but because they read a lot, know the issues and have a great rolodex.” He challenged the panelists to identify some great PR pros on Twitter, people who are “doing it right.” In addition to the panel’s recommendations (I’ve included Sree’s below), I asked some industry experts – and my personal favorites to follow on Twitter – who in PR they thought did it right on Twitter. See below why I follow them and who they recommend...
Twitter Lists Help You Organize People You might have seen other people using lists on Twitter, or dabbled in creating lists once upon a time, when you first
Via Thomas Faltin
There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck. But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web.” And PeekAnalytics does just that. PeekAnalytics “offers an unparalleled level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform.”...
HubSpot, a marketing software company founded at MIT in 2006, has revealed a brand-new analytics tool that could help companies more effectively use Twitter for branding or promotional purposes. ...Retweet Lab's data is simple to use and surprisingly powerful. For example, in my case it revealed that I get the most retweets at around 7 p.m., even tough I usually tweet the most at 9 a.m. Thanks to the Retweet Lab data, I can now start tweeting more around 7 p.m. and in theory improve my Twitter influence. Similarly, the tool notes that tweets without "calls for action," such as "please tweet this," are infinitely more effective at generating retweets than ones that include such pleas. While this sort of information is useful for my own personal "brand," it's much more likely to be useful for bigger publishers or well-known brands....
Twitter helps you interact with people, but have you wondered how many people are seeing your tweets or where are they from or how you influence others? Well, there are a few tools which can analyze your twitter presence and you might be quite amazed about the data. Although Twitter hasn`t launched their Analytics tool yet, others made use of the awesome Twitter API and built some apps. I want to present you 15 apps which I consider to be the best Twitter Analytics tools which can help you track your social media presence!...
A list of PR & Marketing chats on Twitter that can help you meet new people and hone your craft! It has been about six months since our last roundup of PR & Marketing chats on Twitter and it’s time for an update! Industry Twitter chats serve as a source of information, inspiration and brainstorming, and also a place to meet new people in the field. We have added some additional chats since our last roundup and if there are any we missed, be sure to leave us a note in the comments...-
Are you looking to learn more about the social network Twitter? Lots of helpful guides exist, but we've rounded up the most popular Twitter video tutorials ever all right here for your viewing pleasure.
Much has been written about how to maximize follower growth, interaction and click-through rates on Twitter; what days of the week to tweet and what time of day, as well as the structure and content of tweets themselves. However, few studies exists on the optimum volume and frequency of tweets. Assuming that best practices and etiquette are being followed, what impact can suddenly doubling the volume of tweets have on a business/organization account? The Data In September 2012, we increased the amount of scheduled tweets from 6 per day (seven days a week) to 12. Using data gathered from Crowdbooster and Google Analytics, here is a comparison between a four-month period at 6 scheduled tweets per day and a four-month period at 12 scheduled tweets per day (data does not include replies and retweets)....
Do you want to learn how to build a highly targeted Twitter following and start getting Twitter traffic right now? In this post you’re going to learn 24 extremely easy to apply tips and tools that will not only allow you to build targeted Twitter followers but also allow you to draw more attention to your tweets and get noticed while increasing productivity.
If you’re not using Twitter or even if you’re not devoting much time to it then now is the time to start because everyone else is – you don’t want to be left in the dust do you?...
Pin It Twitter contests help you spread the love – and reach important marketing objectives.
A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness.
Via Neal Schaffer
(Reuters) - Amid snarky comments and links to cat videos, some Twitter users turn to the social network to find and post information on health issues like cardiac arrest and CPR, according to a U.S. study. Over a month, researchers found 15,234 messages on Twitter that included specific information about resuscitation and cardiac arrest, said the study published in the journal Resuscitation.... [Like seeing innovations with social media tools ~ Jeff]
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