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Video is becoming a must-have for brands that want to make an impression on consumers. Web video is seeing massive growth. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality. The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings and entertain people the way banners have never been able to do. That’s led to Web video ads being the bright spot in an otherwise tough market for publishers. The big question is whether the growth in inventory will continue that trend. Here are 15 must-know stats on online video....
The Internet is all about sharing content in quick, readily accessible formats. The popularity of sites like YouTube, Flickr, Instagram and Pinterest give testimony to the fact that people like information presented in images or video. SlideShare, the “world’s largest community for sharing presentations,” is another easy way for businesses to share visual content and reach new and existing customers. According to the Content Marketing Institute, SlideShare receives around 120 million page views every month. Let’s learn more!...
So let’s talk a little web video today, especially the myth that creating awesome HD vids is super expensive. Here is a complete setup that I use that you can get for less than $315 – including the camera, tripod, microphone, editing software, and more (crazy, right?!). This is the setup I’ve been using lately for 95% of my videos, and now you can steal it. Watch below (and prepare to be surprised about how simple it is).
In PR and marketing, we’re all about using different kinds of media to push the brand message and get the audience involved. We have to skillfully weave videos, print, email and social together in order to paint a larger picture and take the “big idea” to the consumer on the street (or the laptop). But what if we could present target audience members, investors or even clients with all these different kinds of media in one self-contained, embeddable package? Marketing veteran/entrepreneur Tim Bahr thinks he has found the solution to this challenge with the NextWorks “content capsule”. Here, for example, is his company’s own promotional unit...
There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also incredibly easy. Create a quick 6 second video, integrate it into your Twitter feed and make your tweets even more interesting. With a few creative yet simple ideas, you can make Vine an effective tool in your social media strategy. Read these 10 excellent tips and get inspired by several videos shown as best practice examples...
The Drum catches up with a selection of industry experts to ask their views on some of the big issues affecting the social media sector, such as video and data. 11 experts share their thoughts on video in social media...
YouTube video plays several key roles in the Customer Journey. The video platform offers customers a way to engage through comments and sharing content with one another and plays a supporting (sometimes starring) role in other social media campaigns by serving up videos for Twitter, Facebook andblogs. While it is more obvious that these other Social Media Platforms steer the customer journey towards YouTube videos, it is also interesting to note where and how the customer journey continues on from online video. Video can and does assist in the continuation of the customer journey towards these other social media platforms. The trick is optimizing YouTube to tap the full potential online video has in supporting and continuing the customer journey:...
More than 70 percent of B2C and B2B companies are investing in video marketing this year, and YouTube is fast-becoming the silver screen of the world wide web. It’s an essential network for getting in front of the right viewers. Google’s video platform has seemingly endless reach, garnering more than 800 million unique visitors each month. At the same time, Americans are increasingly eager to subscribe to their favorite Channels so they don’t miss a single video. It’s important to have a video marketing strategy that powers consistent updates for eager viewers! There are a number of steps you can take to ensure your brand Channel is easily discovered and ridiculously engaging. In our latest infographic, Brafton outlines the top 10 ways you can optimize your business YouTube Channel. Check out our related blog post and our video marketing white paper for more insights....
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search?
Via Robin Good
Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video to find a solution to the problem.
YouTube is the 2nd biggest search engine in the world behind the mighty Google itself. So there is no doubt that you, as a company, need a presence there. Here’s everything you need to know about YouTube for business to get started....
Videos, which you may be using in your business to help highlight your products and services, are a great tool for expanding your social connections. As you’re probably aware, videos help bring your brand and key marketing messages to life in a different way than text or still images do. And you may have already posted some of your videos to YouTube as a way to generate buzz. However, to do true “social video marketing,” you need to go beyond simple YouTube posting. You need to encourage audiences to add their own ideas to the video mix, which means they are implicitly endorsing your marketing messages. According to research from Bazaarvoice and Kelton Research, most consumers trust user-generated content – that is, content that’s not created by the brand – over any other kind. In addition, 84% of people under 35 say that user-generated content has some influence on what they buy. They are also three times as likely as their parents to use social channels to research their purchases. Below are ideas for getting the most possible social mileage out of your videos....
Pinterest and Instagram have been two of the hottest social platforms of 2012. Their success has spawned hundreds of imitations, with developers (and investors) trying to get a piece ...
of the increasingly lucrative image sharing pie. We’ve even seen a mash up of the two in the form of the aptly titled Pinstagram (genius, I know).
But now its time to wrap your head the next emerging trend; video sharing apps (or ‘Instagram for video’ apps). The big question is, which one will emerge as the superstar of the pack? Well, let’s meet ‘the pack’ and then you can decide for yourself. Ready? Lights. Camera. Action! [Adam Vincenzini profiles 10 video apps worth exploring - JD]
Due to the popularity of our recent iPad tips video, we decided that it was only fair to compile a second one covering the iPad's more illustrious illustrious relative, the iPhone. There may be five different generations of the model, but behind the usual messages, emails and apps are a range of shortcuts, additions and features that can be easily missed.... [So many new iPhone tips! Awesome. JD]
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This article will introduce you to explainer videos. We will offer some good examples of how businesses are using explainer videos. Then we will talk about the right opportunities for using this type of video for your business.... Explaining explainer videos The clue is in the title. An explainer video is a video that offers an explanation to a customer. It may be a general explanation to your whole business, or it may be a specific explanation into how a particular product functions for example. Some good examples of explainer videos...
How to develop a plan for posting to YouTube that fits your business strategy.... A YouTube channel can put your business in front of today's largest online viewing audience. Some 800 million people worldwide visit YouTube every month, many of them to research and discover products and services before investing in them. If your company can reach even a fraction of that audience with your own branded YouTube video channel, the time and effort to create one can pay off, says Michael Miller, author of YouTube for Business: Online Video Marketing For Any Business (Que Publishing, 2nd edition, 2011). "YouTube is an incredibly effective tool for attracting new customers and even more effective for serving existing customers." Here are 10 key questions to ask when creating your company's YouTube channel...
In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable. "If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent. Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on....
...However, one type of content that still is underutilized in the world of SEO is online video. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.). If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one....
Pepsi disguises another famous athlete to prank unsuspecting people. Donning glasses and a fake goatee, world famous NASCAR driver Jeff Gordon pranks a car salesman into taking a test drive with him in a 2009 Chevy Camaro. "I don't know if I can handle it," said a disguised Jeff Gordon to the unsuspecting car salesman. "I've never driven anything like this before." "I think a way to really make you feel comfortable would be to put you behind the wheel," replied the salesman. And off they went doing wheelies and sharp turns while going at max speeds. The video, of course, was sponsored by Pepsi Max, which previously disguised NBA All Star Kyrie Irving as an old man named "Uncle Drew" who dominated streetball games....
Video marketing is quickly becoming a speedy, effective and SEO-friendly way for marketers to reach consumers. Video marketing is quickly becoming a speedy, effective and SEO-friendly way for marketers to reach consumers. This can be especially true for small businesses, as well as those who don't have traditionally "camera-ready" products. Read on for four tactics from two video marketing leaders in small business, including one who generated one million video views on YouTube. These tactics will take you from the genesis of an initial idea to cultivating a robust video program....
Video marketing thrives when companies use native ad tools to host content on their own websites. ...Content and video marketing help brands createunique online experiences for their prospective and current customers. When organizations host a variety of media on their corporate websites, they pull viewers in and extend the time they have to communicate value propositions. Moving forward, video content may drive the most on-site conversions.
Do you use video for your content marketing efforts? Here are 5 reasons why you might want to consider video and content marketing together.
Internet marketing can feel overwhelming to many small to medium sized businesses (SMBs). Marty shares how SMBs can use personas and segments to win online.
Via Martin (Marty) Smith
If you’d like tocreate more video content,but you’re not sure where to start, the answer may be as close as your blog. Repurposing written content from your blog may be one of the quickest and easiest ways to produce video. After all, the idea is already there – all you have to do is alter the platform! There are many compelling reasons to go from blog to vlog: First, you’re giving your followersanother way to consume your content. In our TV-driven society, many people would rather watch than read. You can also argue that video content is more engaging, compelling and memorable than text alone. With video, you can bring your blog posts to life and make them more personal. So if a picture is worth a thousand words, what’s a video worth? A minute of video is worth 1.8 million words, according to D. James McQuivey of Forrester Research. That’s a lot of written blog posts! Now let’s turn some of those words into videos.Here are a few ways to get started:...
YouTube is king, but Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction. In terms of online video platforms, YouTube is king. But Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.
Vimeo, founded in 2004, has more than 70 million unique monthly visitors, according to company statistics.... While Vimeo has always been the underdog to YouTube, it seems that the site has carved its niche in the public eye this year. With the possibilities for monetization and brand collaboration, the site seems to be on an upward path. Trainor attributes his company’s recent success to its creative edge. “Vimeo is the high-quality video sharing site, specifically for creative people, and we are rewarded with that because we are doing something distinctly different,” he said. [Time to explore Vimeo's possibilities. Good overview. ]
The essentials of getting started with Internet video marketing from studio equipment to post production software. Follow these tips to get started now. So, you want to start embedding video on your company website? The how-to’s of this is very foreign to many especially if you haven’t had exposure to the equipment and the processes involved. Where do you start? What’s important? I put together some of the essentials of getting started with the production of your own videos from equipment to post production tips....
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More on the importance of video in your content marketing program.