Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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12 social signals from Twitter that could influence search rankings

12 social signals from Twitter that could influence search rankings | Public Relations & Social Marketing Insight | Scoop.it
We know that Google uses hundreds of ranking factors to determine where it places web pages in its index. We also know that social media sites are becoming increasingly influential on search placements.

 

[Interesting point of view on Twitter impact on SEO - JD]

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The News Release: Friend, Foe or Link Builder | Lou Hoffman

The News Release: Friend, Foe or Link Builder | Lou Hoffman | Public Relations & Social Marketing Insight | Scoop.it

I espoused the virtues of the humble news release as a link-building tool to Mashable some time ago and continue to believe in this tactic.

We apply this thinking in cultivating our own brand.

For example, we distributed a news release on our new U.S. general manager last week that generated syndicated pickup in a number of media properties including Reuters.

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Five awesome tips to extract valuable SEO secrets from Google analytics data | Social Media Today

Five awesome tips to extract valuable SEO secrets from Google analytics data | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
Google analytics showing organic search traffic increase from SEO Google analytics provides a wealth of valuable SEO data.

 

But are you using it to its full potential to help create better content, drive more traffic and convert it more effectively?

It often helps to mine Google analytics data for SEO intelligence with a specific business objective in mind. The analytics and SEO tips covered in this articles are all techniques I use to help me decide what new content to create, and whether or not my content is making an impact....

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An Advanced Guide to an Effective SEO Commenting Strategy

An Advanced Guide to an Effective SEO Commenting Strategy | Public Relations & Social Marketing Insight | Scoop.it
Leaving comments on blogs is an old-school search engine optimization technique…but is it still effective in this social media world where most of the conversation has moved off blogs and onto Facebook or Twitter?

 

[Excellent SEO strategies - JD]

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The machines are dead. Social search will be owned by humans – Simply Zesty

The machines are dead. Social search will be owned by humans – Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it

The way we search online is about to change forever, but right now we are looking in the wrong place for the solution.

 

Social search is being discussed, analysed and written about more than ever, thanks firstly to Google releasing their social search update ‘Search Plus Your World’ then Facebook and Twitter biting back with their own version of what Google’s social search should and could look like. For brands who are trying to keep ahead of the trends and make sure they’re prepared for the next phase in online marketing, it’s all getting a bit confusing....

 

[Thought-provoking read - JD]

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7 Blog Writing Tips With An SEO Focus | The Search Engine Optimization Blog

Avoid getting stuck while writing a blog post. These 7 blog writing tips focus on getting content written and optimized for SEO benefit.

 

Writing blog posts with an eye toward search engine optimization, or any other content for SEO, can be challenging, which is why we have prepared the following blog writing tips to guide you through the process....

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Writing SEO-Minded Content with Staying Power | Renegade Search

Writing SEO-Minded Content with Staying Power | Renegade Search | Public Relations & Social Marketing Insight | Scoop.it

Content is king. I can’t tell you how many times I have heard that expression in my career as an SEO analyst. I can’t say that I’m a fan of using this relatively grating term, but I can definitely defend its power. Having fresh and unique content is an increasingly important factor for ranking in the SERPs. Because it’s top dog, I have put together this guide to steer you in the right direction when it comes to creating content for your site or blog.,,,

 

[Practical PR 2.0 and content marketing tips - JD]

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News Discovery: What Is Hot Right Now? Find Out with The Content Strategy Generation Tool

News Discovery: What Is Hot Right Now? Find Out with The Content Strategy Generation Tool | Public Relations & Social Marketing Insight | Scoop.it

Robin Good: the Content Strategy Generator Tool (CSGT) by Daniel Butler of SEOgadget is a Google Docs-based spreadsheet that allows you to input a specificic keyword or search-phrase and to find rapidli trending news articles from a number of relevant sources.

 

These include:

Bing News Google News Digg Reddit Topsy Twittorati Redux Helium Cracked Fark Blog Catalog Yahoo Answers Uber Suggest Google Insights How Stuff Works

 

"That’s not all, though—the Source and Place tab will tell you how to find the top Twitter experts, bloggers, and editors in your niche. Use this to figure out who you can follow—and start new relationships with."

 

Highly recommended. useful. 8/10

 

Review from ProBlogger: http://www.problogger.net/archives/2012/05/12/the-must-have-blog-post-topic-generation-tool/ ;

More info: https://seogadget.co.uk/content-strategy-generator-tool-v2-update/  ;

 

https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ ;

 

CSGT Tool: https://docs.google.com/spreadsheet/ccc?key=0Aj4U6wmYE1X6dDB5S1lDUXFzaTUxME5IRmJqZ2ozZGc 

 

(Thanks to Alessandro Murra for discovering it) 


Via Robin Good
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How to Rank After Google Penguin – And How to Recover If Your Site Got Hit…

How to Rank After Google Penguin – And How to Recover If Your Site Got Hit… | Public Relations & Social Marketing Insight | Scoop.it

Today’s blog post is of vital importance if you utilize Google’s organic SERPs as a traffic source.

 

Even if you’re not an “affiliate”, per se, but your business model in some way involves acquiring organic traffic from Google, then drop everything you’re doing and read this – because things have changed. And you need to either adapt, or find a new business model…

 

Ranking in the current environment (Post-Penguin) is a different game. Recovering in the current environment is… well… more on that below. The bottom line is that now, more than ever, you need to be building your OWN network of traffic...

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Content Marketing Overtakes SEO as Google’s Quest to Be “Human” Continues

Content Marketing Overtakes SEO as Google’s Quest to Be “Human” Continues | Public Relations & Social Marketing Insight | Scoop.it

...Google is moving towards being so good at search that they are almost able to read a page and its content as if they were a literal person, so much so that if they smell a rat (over-optimization), they’re going leave. (or in this case, penalize the site)...

 

But the solution to all of this is the same thing it has been since the search engine was invented by Alan Emtage in 1990—produce great content that people care about....

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20 More Best SEO Guides, Tips and Insights of 2011 | Webbiquity | B2B Marketing Blog

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success.

 

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone.

 

But SEO is changing. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up?...

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Searching for social significance

Searching for social significance | Public Relations & Social Marketing Insight | Scoop.it
Search engines are starting to incorporate results from social media sites. Can the social-wide web trump the World Wide Web?

 

I have two basic ways of finding answers to questions: asking friends or asking Google. That system has worked pretty well for about a decade, but it’s all about to change. Google recently announced it is going to make search results more personalized by including results from your social network. In 2009, Bing announced it would start including results from Twitter and later it added Facebook to the arsenal. More and more search engines are beginning to incorporate social properties into general search results, effectively making me ask friends and ask Google....

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How To Extend The Life of a Press Release Online | Search Engine People

How To Extend The Life of a Press Release Online | Search Engine People | Public Relations & Social Marketing Insight | Scoop.it
The creation and promotion of a press release is hard work, but what do you do after your initial efforts ...

 

are done and the buzz has died down tremendously? Unfortunately, it can be really hard to extend the life of a press release if not done properly and at the right timing. This article will talk about how you can greatly increase the visibility of your press release online even after your initial release. It will also help you improve the search rankings of your release and increase traffic using four strong techniques....

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How To Boost Your Search Engine Rankings With An Integrated SEO/PR Approach | Search Engine People

How To Boost Your Search Engine Rankings With An Integrated SEO/PR Approach | Search Engine People | Public Relations & Social Marketing Insight | Scoop.it
Working for a PR, social media and SEO agency I create and execute integrated strategies across these three disciplines, ensuring ...

 

that my clients are visible in the media, on social networks and in organic search engine listings. We recently achieved some fantastic results for one particular client so I wanted to share the approach and findings of this SEO PR project my clients site is ranking on the first page of google.co.uk for six strategic terms, which have a total traffic volume of over 25,000....

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