Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Last week, Erica wrote about how a Facebook promotion landed Timothy's Coffee in hot water.
McDonald’s is suffering a similar fate after losing control over a recent #McDStories hashtagcampaign.
Although it started as a way to engage and share stories about the fast food chain, suppliers and staff, the hashtag instead brought out consumers making fun of and negatively commenting about McDonald’s. (The Huffington Post has a slideshow with some examples of the Twitter backlash.)... 
No comment yet.
Sign up to comment
Scoop.it!
...More fundamentally, companies of all sizes are now confronting how Twitter strategies align or don’t align with their larger business strategies. Bottom line: Twitter deserves its own strategic plan as a discrete component of the larger corporate digital media plan. After all, Twitter’s speed, capacity, and influence outsize any other social media channel at the moment.
There’s a universe of choice out there in terms of deploying and using Twitter--incuding Twitter's new enhanced brand pages--which means a whole lot to think about as companies try and fail and then finally hit on what works for them. In turn, their Twitter decisions directly affect how they must now fundamentally define their ongoing reputation management and stakeholder outreach. Consider…
Scoop.it!
[Rich Becker tackles a tough issue - JD]
Bill Sledzik is right. The Penn State scandal is not really a public relations case study. It can't be "fixed." The only thing left to do is continue to cooperate with transparency and suggest remedies to minimize such atrocities from happening again.
Attorney General Linda Kelly described it precisely: "This is a case about a sexual predator who used his position within the university and community to repeatedly prey on young boys. It is also a case of high-ranking university officials who allegedly failed to report the sexual assault of a young boy after the information was brought to their attention, and later made false statements to a grand jury that was investigating a series of assaults on young boys."...
Scoop.it!
Harassment charges are important. But so is so much else.
And so here we are, into the second week of Cain-demonium: the breathless reporting, speculating, and opining about the late-1990s sexual harassment—or is it something more now?—controversy that has come to haunt (or help?) the candidacy of Herman Cain.
Just when it looked like the media had finally tired of the matter, enter Gloria Allred and the biggest break in the story yet: a press conference with Sharon Bialek, the first accuser to go public. Yesterday’s press conference was deemed roundly big and newsworthy, live-blogged by Andrew Sullivan and livestreamed by CNN, Slate, and Politico. And TMZ....
Scoop.it!
I don’t know whether the accusations by the women accusing Herman Cain of sexual harassment are true. But I do know he dropped the ball last week with his response. Or, more accurately, responses.
Cain made at least four mistakes in responding to the accusations. He’s not alone. His mistakes are so unbelievably common by politicians and executives who find themselves in crisis situations that they’re worth noting...
Scoop.it!
The crisis at the News of the World broke in July 2011.
...From these quite modest beginnings grew a scandal whose revelations have laid bare journalistic practices which were not confined to phone hacking, nor to the NotW, and involved issues even more serious: the assumption by leading journalists working for the most widely read section of the British press that the private lives of anyone in whom they wished to take an interest should be open to their gaze and use; increasing subordination of the political class to tabloid pressure; and the possible (as yet unproven) corruption of officers of the Metropolitan Police....
Scoop.it!
Marketing communication has the potential to work effectively as issues management because it is a proactive, ‘friendly’ mode of communication. and may not necessarily raise suspicious hackles from stakeholders. Certainly, the marketing communication dimension of business communication, in the context of issues management, may have been glossed over quite significantly. Marketing communication is an unusual discipline, if indeed it is a discipline. I tend to think of it as a set of tactical mechanisms that fall under both marketing and public relations.
Scoop.it!
"Colorful and blunt" just boiled over into an unprofessional tirade.
...Carol Bartz went nuts on the Yahoo board in an exclusive Fortune interview, saying they "f**ked [her] over" and were "doofuses."
She suggested they were right to be called the "worst board in America."
And she said Yahoo Chairman Roy Bostock, the man who has presided over the destruction of the company over the past 11 years--and the man who hired her--didn't even have the "balls" to can her without reading from a script....
Journalists dancing, CEOs wincing and PR having conniptions.
Scoop.it!
Ad campaigns for Canadian hair salons don’t usually make international headlines - at least until Edmonton’s Fluid Salon released a tasteless campaign featuring a battered woman.
Brad Phillips looks at bad hair, bad PR and clueless media relations and comes up with great media training lessons…
Scoop.it!
For the uninitiated, risk communications is one of the myriad components of the very broad field of public relations (I realize some may be shocked to learn that PR pros do more than lie and craft misleading euphemisms).
|
Scoop.it!
Kapitall Wire, Delivering Fresh Investing Ideas Daily , Investopedia: Is A Bad Reputation A Bad Investment?
...To our knowledge, no company has suffered lasting damage as a result of opening a factory in a poor country, printing its catalogs on paper from old-growth forests, or in the case of Tommy Hilfiger, having its founder falsely accused of racism.
When a company has its ethics called into question (excluding business ethics and adherence to law, a completely different subject), it’s rarely the end of the world. Usually, all the company needs to appease the indignant (and get back to making money) is a brief mention on the company website about its commitment to corporate responsibility, loaded with words like “virtues,” “stakeholders,” “ethical,” “progressive” and “fairness.”...
[Not so fast, Pilgrim... - JD]
Scoop.it!
Yet Eggleston is also quick to note one problem that the digital revolution has created and that companies can address to manage the reputational burden on companies embroiled in high-profile enforcement actions. “The real problem is that the headlines related to the case live forever on the Internet. Years after a company has remediated the situation, the bad news still pops up on the search engines and continues to tarnish the company’s reputation.”...
[The importance of proactive, post-crisis PR - JD]
Scoop.it!
Ryanair CEO and his PR putzes have come up their latest “brilliant” PR stunt – charging you extra for the privilege of viewing porn on your PC.
You know you’re having another bad day in PR when your CEO gets headlines like Ryanair chief Michael O’Leary: ‘Passengers to Greece can pay in mountain goats’. Unless you work for Ryanair, where PR stunts like this are only an excuse to come up with something even more outrageous tomorrow.
Ryanair CEO Michael O’Leary and his PR putzes have come up their latest “brilliant” PR coup. Yes, the airline that wants to make you pay for going to the potty. Now, it hopes to add value to your cheap air ticket by charging you extra for the privilege of viewing porn on your PC or smartphone inflight....
Scoop.it!
Just like NetFlix, Virgin America is alienating its customers--but with some deft moves, it could win them back...
Being hip is all very nice. But being reliable, functional and at least appearing to care about your customers matters a whole lot more. That's the lesson Reed Hastings has learned at NetFlix and the lesson that Virgin America is still learning.
With the cute tag line "We're shaping up our back end" Virgin America may have thought it had prepared their customers for a bumpy ride, when it changed over to the Sabre reservation system. But everything that could go wrong did go wrong - including Virgin's catastrophically blasé response to their customers' outrage....
Scoop.it!
David Marriott never visited Amanda Knox during her four years in an Italian prison.
He met her this month, when she stepped off a plane in Seattle.
Yet for Knox and her family, Marriott was as important a player in her ordeal as anyone in the courtroom. As Knox’s publicist, beginning three days after her arrest, Marriott worked to convince the international public that she did not murder her British roommate while studying in Perugia.
Scoop.it!
With news that a “rogue trader” is responsible for a $2 billion loss, it is clear that Swiss bank UBS faces a huge crisis communication challenge. A number of factors make this challenge even tougher than might otherwise be the case....
Scoop.it!
In the annals of CEO firings, Carol Bartz’s departure from Yahoo is right up there for conflict, emotion and great soundbites. But what are the PR lessons?
Scoop.it!
All CEOs should speak this way....
...In an era in which communications professionals, attorneys, and brand consultants scrub everything many CEOs say, this was admirable and refreshing. More CEOs should speak like people. It makes them more approachable and likable. It reminds everyone that they are people doing jobs. And it makes everyone actually listen to what they have to say.
In any event, when Carol Bartz got canned as Yahoo's CEO, she went out exactly the way she came in: With a short note to the staff...
Scoop.it!
"...a big question for companies is to what extent CSR - specifically behavior that affects the environment - actually alters shareholder value. Is it better to pursue a single bottom line, or do shareholders benefit more when a company supports the “triple bottom line” that includes people, the planet, and profits?..."
Worth reading!
|
