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Stories are the heart and soul of social media because they’re powerful, they connect us and help prospects and customers engage with our businesses, products and brands. At their core, stories are about our shared experiences and the strength of our relationship. They’re a critical component of social media marketing....
Here are thirteen ways to think about stories and how they apply to your social media marketing....
[Great storytelling tips - JD] 
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Brrrrrr! It might be snowing in London (and incredibly cold!) but that hasn’t stopped us from serving up a collection of this week’s hottest new social media tools and platforms. Let’s introduce our money-spinning tools to you one-by-one…
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Curation, content marketing, storytelling, brand journalism and citizen journalism. What’s a poor PR 2.0 pro to do? Is this our new job description?
But let’s start with a look at content marketing because it really covers most of these emerging – and merging – disciplines. Many of us are already deep into PR 2.0, content marketing, social marketing or whatever you want to call it.
We’ve gathered 26 excellent articles on content marketing to get you grounded....
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Last month, I had the pleasure of doing a session on Content Curation called What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good...
One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites....
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With 2012 marketing budgets already set, where do you find the content marketing resources you need to succeed?
Here are fifteen areas across your organization where you can find editorial, copywriting, graphic and/or financial budget to develop valuable content marketing. Your goal is to convert existing resources into must-see, pull content consumers want and actively seek....
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Take your business to the next level in your clients’ minds through storytelling.
...Because such archetypal journeys play out regularly in the course of our personal, working, and business lives, they serve as powerful templates for meaning-making in the entrepreneurial context....
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Learn how to create an editorial style guide that helps streamline your company's content creation efforts.
Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelinesis a recipe for inconsistent messaging and an incoherent brand experience....
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Lou Hoffman is a great storyteller. He shares three storytelling tidbits worth reading on Leadership and Storytelling, how Brands Must Evolve and some engineers having Fun with Language...
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I love early adopters. They're like the American settlers who came West looking for gold.
...Again, I love early adopters and I really do appreciate this effort. I have no desire to disparage. Someone has to be a settler and brave the arrows, but this is fools gold, in my opinion....
[Caution suggested for early adopters - JD]
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I love all kinds of sports, but now is NFL football time in the US and although my team isn’t in the running, I’m looking forward to watching the big game.
While I was watching the playoff games and yelling at the screen, I realized something: championship football is just like content marketing. How?
Content marketing is a lot like a championship sporting event – you still have competitors and need to find the right formula that gives you an edge over your opponent. Once that mix is in place, you have what you need to bring home the trophy and more fuel for your content fire....
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Three things to consider when your client or boss tells you to build a Facebook page or launch a Twitter account.
This might be unexpected advice coming from an agency’s lead representative for social media, but the truth is that social media will not save your marketing program.
With my mind on the approaching start of spring training, here’s an analogy: The pitcher is one of the most important members of a baseball team, but pitching alone can’t carry a team to the World Series. The same is true for social media. Marketing is a team sport, and social media is just one player....
[Amen! - JD]
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As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, information (30+ Cool Content Curation Tools for Personal & Professional Use Via Carmen, G Social Media
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...Maybe it doesn’t appear that these people or companies are content related at face value. But in a world where every company is a media company, every business is content related. And that makes every passionate professional, marketer or otherwise, a content creator.
A lot of people pushed back on this concept which we touched on in a previous post titled: if your team hates blogging, you need a new team. Like it or not, that’s the world we live in. Besides, how can anyone hate to create content in a category they are involved in and have commitment to?...
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The Art Of Storytelling In Business Communications And Public Relations...
We’ve been trained to craft a lead sentence that grabs the reader by the scruff of the neck.
It seems logical that the sooner you interest the reader, the better, especially in business communications where you don’t have the luxury of developing a narrative over 200 pages.
To test this theory, I looked at the websites of several novelists and how their personal bios kick off....
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...The greatest predictor of social media success is also the most challenging to master; it is the ability to tell a story well in very few words. A narrative must be intentionally developed and every post must become a building block that deepens and widens the story.
Those who succeed in social media, those who have the ability to influence the behavior of others, are master storytellers. They have learned how to graft powerful words together that pique emotion, stimulate a need, elicit a vision, and produce engagement....
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Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
Since then, I've been using Boeing as an example of an organization that is creating great content...
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More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.
It was in 2008 that I realised the power of creating and marketing unique content to pull people to your website and blog and was one of the primary reasons I started jeffbullas.com.
I discovered this when I stumbled upon Hubspot, a company that was one of the early innovators of content marketing....
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The following infographic by BlueGlass Interactive charts the rise of content marketing and provides examples of those doing it right - Coca Cola, Mint.com, American Express.
Interestingly, the top tactic used by content marketers is the production of articles (79%); B2B marketers (figures no doubt US-skewed) invest 26% of their total marketing budget on content, while 62% are outsourcing their content marketing, up 7% from last year....
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What elements set storytellers apart from bloggers? Discover 3 elements of blog storytelling that will emotionally charge your audience.
I'm afraid, the more we've progressed with blog strategy, practice and technology the further away we've journeyed from telling and sharing compelling stories. And this, in my view is the missing ingredient in too many blogs. Blogs where there's too much focus on information, facts and boring sameness. Devoid of drama and a call to adventure these bland tasting blogs tend to calm our emotions instead of stirring up our convictions.
The difference between a blogger and a storyteller?...
[A little blogging inspiration - JD]
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Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.
Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.
Unlike content marketing, content curation does include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style....
[Just the basics - JD]
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One way to provide value to your Facebook community is to write procedure posts.
You can deliver needed information right to your users, right where they live, right when they want it. The format definitely lends itself to preparing instructions in a clear, brief manner – and allow commenting as well.
I’ve been writing procedures in Facebook for a while. There are definite considerations to keep in mind. I have some lessons learned to share. The main points to consider are when to post, what to post, frequency, and what may elicit most comments and keep your page more visible in fan news feeds. Each is important in its own way....
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Why do so many companies hate having fun? I just don't get it. Makes no sense to me. I mean, I'm sure these companies aren't full of boring people.
So that said, why do the people who work at these companies who like to talk, laugh and have fun in person all of a sudden become stodgy, boring and drab when it comes to creating content to tell their company stories?...
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Each member of the OpenView team has participated in our corporate blog since it was launched in September 2009. Since then, we increased our site traffic by over 300% on all of our sites. We use this traffic measure as an indicator of success for our business since we are not generating leads to close business on our blog.
Increasing Traffic isn’t the Only Benefit Corporate blogging can offer significant benefits to your expansion stage software company. This form of content marketing can increase the number of visitors to your site and in turn, drive the number of new leads for your gated content development efforts and eventually, new leads for your sales team. Corporate blogging can also help to develop your brand as a thought leader in your space....
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Are there content marketing skeptics in your company? So you have some non-believers within your organization. You know how to spot them.
They say they don’t see the value in creating videos, roll their eyes when you mention a corporate blog, or say they don’t understand why the company is investing so many resources in webinars. Here are some arguments and rebuttals you can use to help your management teams understand the value and impact a content marketing strategy can bring to your organization...
[3 convincing arguments you can use - JD]
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If you aren't already on the visual sharing site Pinterest, then consider this another reason (among many others) to sign up to the service.
It has experienced the fastest growing site in terms of referral traffic than any other social media site. Its volume of traffic is so great that if you combined the referral traffic of LinkedIn, Youtube, Google+ and Reddit, it still wouldn’t beat the growth experienced by Pinterest....
[Valuable PR 2.0 insight - JD]
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