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NPR’s newly released Ethics Handbook contains all of the important, if obvious, affirmations about accuracy and accountability you expect to see in a document outlining standards and basic practices....
I’m happy to say there is meat on the bones of the new NPR Ethics Handbook. It points to useful tips and tools for accuracy and verification, offers two mini case studies of previous NPR reporting, and delivers clear guidance on how NPR journalists should report errors and help correct them.... 
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If your company or organization is perceived as doing something to hurt one of these four groups, the media are probably going to punish you for it.
...So tread carefully with those four groups. They’re usually portrayed by the media as the story’s David – which means that you’ll be portrayed as the big, unfeeling, awful Goliath....
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The challenge for many businesses is how to manage this evolution from executive spokespeople to expert spokespeople. This requires changes to job descriptions, coaching, and administration – and is a long-term play.
Today’s social consumers are the most media-savvy generation in history. They want more from the companies that employ them, want to sell to them, have sold to them, or seek to recruit them. Social consumers want to speak with experts who can help them make informed choices or respond when they have problems.
A recent GlobalWebIndex report found that b-to-b decision makers, for example, were highly socially engaged and rated conversations with brands on social networks as more influential than webinars, sales presentations, conferences, or corporate entertainment. The more complex the decision, the greater the need to ask questions of experts in online communities....
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A former NBC news producer shares five logistical tips that will make your television appearances run a lot more smoothly.
When I was a producer for NBC News, part of my job was to consider not only what interviewees said but also the pictures that accompanied their remarks. The spokespersons who considered a few “small” logistical issues made the process run a lot more smoothly for the news crews – and for themselves, in the long run.
Here are five logistical tips to remember when you’re working with television crews...
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More than ever before, venture capitalists are digging in. To stay competitive and top-of-mind, VC’s are no longer loaning their advice and their capital, but actual “core” services that portfolio companies need.
This shift isn’t necessarily new. For example, top VC firms like Kleiner Perkins and Greylock play a hands-on role in helping recruit talent. Recently, we’ve seen firms roll up their sleeves for another core competency: public relations....
[Leena Rao shares valuable strategic PR insight - JD]
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Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.
This just in … A 2012 survey says online newsrooms are a website necessity for journalists, users, search and social content strategy....
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Dear Librarians,
A brief history of mouse time The story starts in the year 2011. Occasionally, there are mice seen in the library. They are tolerated as they are not harmful. Until one day, on New Year’s Day 2011, in the early morning, a disaster descended on the library: The alarm went off, warning that there was an intruder in the library....
[Storytelling and a little PR at their finest - JD]
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Read this story before you give a reporter what you presume to be confidential information.
The concepts of “on background” and “off the record” are confusing even to some seasoned reporters. It’s no wonder the PR world gets them wrong so often....
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Let’s say you’re an interviewer who wants to ask a guest about an uncomfortable topic. What’s the best way to ask your question?
I wondered about that after watching an incredibly awkward exchange earlier this week between CNN Host Ashleigh Banfield and Sen. David Vitter (R-LA)....
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Journalist habits that are particularly frustrating for PR people, as detailed by a former journo-turned PR pro....
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Dave Fleet shares a recent Slideshare presentation on better blogger relations including a useful LEAF model - Listen, Engage, Activate and Follow-Up....
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CNN has become a prime-time ratings afterthought in the cable news business it started three decades ago, as Fox (NSDQ: NWS) News continues to dominate a traditional television realm mostly supported by older viewers.
But online and on mobile, the tables are turned....
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As technology has improved, I am seeing more organizations moving their press conferences online. Here are ten tips for a successful virtual press conference.
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What should a water company do when a paralyzed customer refuses to pay his bills? Should it turn off the water and incur the media's wrath?
[Great reader comments - JD]
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"Ready, fire, aim" is not a good plan for fighter pilots or interviewees.
The Washington Times today has a story about Navy Reserve Captain Tim Dorsey who has been nominated for promotion to rear admiral. Such an honor usually means the nominee has had a remarkable career.
Dorsey's record includes having shot down a plane. Unfortunately it was one of ours....
[Sometimes you gotta know when to zip it - JD]
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Everything PR pros wanted to know about headlines but were afraid to ask.
What is the state of the press release headline?
Odd question perhaps, but one that’s important to people who write these headlines and who want journalists and Google to notice them.
Schwartz MSL Research Group and Business Wire address this topic in a report on headline optimization out this week. The aim of the study is search engine optimization (SEO) in press releases, and it includes useful information about word choice and word length in headlines...
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Why the New York Times is encouraging journalists to set up Facebook subscribe...
It is two months since Facebook launched Subscribe, a feature which allows people to add a subscribe button to their profile and encourage other users to follow their updates.
Subscribe replaces fan pages for journalists and as a result of switching from a page to subscribe, many have seen subscriber numbers soar....
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Today’s post looks at what you should do if you’re being interviewed and the reporter blindsides you with a completely unexpected topic.
These types of ambushes are tricky. If you refuse to answer, you look guilty. If you answer badly, the results could be even worse. You have two choices...
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People click on celebrity news stories, photo galleries, and videos of cute cats, but they say they’re craving something deeper: news about the economy.
The Project for Excellence in Journalism found that the economy was the top story in U.S. media in 2011, and has been for the past three years. But Pew research shows that people still want more financial news....
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The majority of journalists are involved in social media already: journalists use social media to collect and syndicate the news as well as (which is so important to us, marketers) find sources to cite. Journalists are in constant search for original (first-hand) news and article ideas. Social media sites make it very easy to track sources down.
Would you like to be in popular journalists’ contact books? Would you like to have the list of influential reporters to share your important news next time you have any? Would you like to be cited in popular (both print and online) media outlets? If so, be sure to bookmark the following tools and tips....
[Excellent media relations tips - JD]
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Takeaways: It's 12% of the the New York Times overall circulation revenue for the year. That puts the annual circulation number in positive territory -- up 3% for the year, and a lively 8% for the fourth quarter -- reversing the 2010 trend.
- 390,000 digital subscribers overall.Growth rate of - 20% fourth quarter over third quarter.
Those are the public numbers. We’re left to extrapolate the dollars. My extrapolation is that the run-rate for the Times’ new digital revenue is about $86 million a year....
[Excellent analysis, look inside a transformation at NYTimes]
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A startup is hoping to combine two hot web trends, crowd sourcing and microearning, into a single savior for cash-strapped, broadcast newsrooms.
Rawporter, an iPhone app that will soon be rolled out for Android, turns almost anyone into a local news cameraman or camerawoman. Instead of dispatching a camera crew to a fire during rush hour and risk they won't get there until after the flame is out, a television news reporter can create an assignment from Rawporter's Web interface and send it to anyone with the app who may be in the area of the fire....
[Interesting development - JD]
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This month, a taco-loving mayor, layoff-loving presidential candidate, and threat-loving politician put their feet firmly in their mouths. Here are the five worst media disasters of January 2012!
[Ouch! Read 'em and weep! - JD]
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Last Saturday, a “source” from Penn State University revealed that Joe Paterno, the 85-year-old ex-football coach embroiled in said university’s sex scandal had died.
...Although he was admittedly in a fragile state, Paterno had not yet passed away, leading these credible news outlets scrambling to attribute their sources and defend their respective corners....
[Media play blame game - JD]
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