 Your new post is loading...
Your new post is loading...
...This is iReport’s fifth anniversary, and a CNN spokesperson calls it “the most developed and active citizen journalism platform of any news organization worldwide.” It claims 1,002,428 registered iReporters, and 2.4 million unique users each month. King said iReport has had content submitted from every country on earth. While some iReporters are freelance journalists, or aspiring journalists, most are unconnected to the press. All are unpaid. They see something, shoot a video or photo, and upload it to the site. Others eschew breaking news contributions and instead upload videos of themselves offering commentary about politics, world affairs or local issues. The steady stream of content submitted from people the world over is a boon to CNN, but represents a major verification challenge....
Joe Maturo is a few fries short of a Happy Meal. Well, perhaps that is not the best fast food metaphor but the East Haven, CT Mayor delivered a whopper of a bad interview the other day. While being questioned by WPIX-TV about the arrest of four police officers who were charged with unlawfully targeting Latinos in town for searches and abuse -- the mayor was asked what he was doing for the Latino community. Kind of a broad open question. The Mayor opened his mouth and stuck his foot in it by saying "I might have tacos when I go home." Yeah, that will help....
Media Opinions Are #1 Influence... ...“Our study delved into the dynamics of influence on Canadians’ shopping habits, examining media influences, ‘circles of trust’, and the impact of social media on our buying process,” said Carol Levine, chair of the CCPRF. “What we discovered is that hierarchy of influence is a much more complex force than people may expect.”... “The mind map of the socially engaged Canadians in contrast to their counterparts shows us that the future of public relations lies in strategies that are inherently share-worthy by design.”...
By understanding what 11 things reporters consider newsworthy, you can make more news simply by highlighting a different angle. If you’ve ever pitched a story idea to a reporter by phone, you know how hard it can be to succeed. When reporters say “no,” the person pitching them on the other end of the phone often protests, “But this issue is so important!” They’re probably right. But there’s a big difference between what you consider important and what the reporter considers newsworthy....
The media company wants to bridge the worlds of tv and online video and make something entirely different. As strategies go, that sounds like a solid start for Reuters TV, which launched this week as a YouTube channel and a new destination on Reuters.com. But what Barclay Palmer, Reuters global executive producer, was getting at is that, while sharing some commonalities with cable and network news, Reuters TV won’t just be CNN, MSNBC, or FOX News recreated for YouTube. That’s because Reuters TV is an experiment in just what exactly online video news could become....
Everyone in public relations or journalism knows it. It’s a love/hate relationship. In many cases, we make friends and contacts that mutually benefit each other’s careers. In other cases, we do what we gotta do to make our client or managing editor happy. Some PR pros are better than others, while some journalists are easier to work with than others – it’s just the name of the game. I’ve split my career on both sides of the media relations aisle. First as a journalist, and later a PR pro. I’ve always thought that both disciplines were very similar, but not exactly synonymous. In the past, there has been a very distinct line between the two, but that is all about to change. Welcome to 2012 – the year it all turns upside-down....
Every PR needs to ensure they excel across many disciplines and skill sets, but there are four cornerstones that underpin media relations, and always have. They are speed, intelligence, creativity and relationships....
This woeful PR publicist's pitch to humorist Dave Barry, yes THAT Dave Barry, is wrong in so many ways it deserves to be shared as a lesson for all PR pros. Read it and weep....
Well, when dealing with the media -- you can but you shouldn't. Secretary of Labor Hilda Solis was taking part in a media Q&A breakfast on Wednesday when she got what appeared to be an unexpected softball question. She was questioned about the vehicle she arrived in. Rather than rolling up in a big, black armored limousine, Solis came in a relatively small silver Chevy Equinox. Hmmm. Not so fast, Secretary...
A PR pro who works for a large real estate firm shares how he turned an observation at a grocery store into media coverage for his employer. Smart media relations thinking...
A study by PR Newswire found that utilizing multimedia with the a press release increases the visibility of that message. In fact, the research found that the more multimedia that is used, the more views on average the news release receives. Up to 77% more, in fact...
Where there's a hope, there's a cliche clawing its way into media clips...Sometimes it works when it's not banal, repetitive and tired...
|
Britain's Daily Mail has eclipsed rivals including the New York Times to become the web's biggest newspaper. ...So how did a provincial outlet whose editor once described the idea of online newspapers as “bullshit dot com” manage to get more traffic than its rivals? And what can other media businesses learn from its rise to power? There is no secret formula, just a lot of hustle and plenty of shamelessness. Anyone who thinks the Mail can show them how to succeed in online news must understand its increasing prominence has been the result of editorial choices that not everybody will be prepared to emulate. However, if you do want to understand how to emulate its success, here are five crucial tactics it has used to reach the No. 1 spot...
The Vocus State of the Media report was unveiled recently and it shows a media world that is evolving. Here’s how it affects public relations. The report paints a media landscape that continues to struggle but is using the Web—and especially social media—to evolve....
Yesterday, CNN reported it now has one million registered iReporters in its citizen journalism community. Imagine. Is PR ready? So with such big challenges, what’s a PR pro to do? Here are a few initial ideas...
A Mississippi man wanted by police surrendered on Friday to a local TV crew. Seems like an odd choice. Apparently the law thought so too. The Sheriff's department cuffed him on camera....
Hot on the tails of the PR vs. Wikipedia debate, here's a guide for how PR can edit. ...First the good news; the whole point of Wikipedia is that anybody can edit the content of pages – it’s a crowd-sourced encyclopedia. Now the bad news; it’s against Wikipedia’s policies for people with a conflict of interest to edit pages. If you represent a brand, you shouldn’t be editing that brand’s page, or any pages that are related to the brand’s areas of business....
...One of the challenges of my work is that I write and speak about strategic marketing. I have to admit something right here: I obsess over the use of my own marketing strategies to market my work. Heck, if I can’t launch my own book, how good are the ideas, right? I was under pressure. In order to generate the most excitement around Newsjacking, I chose to do some particular things that I hoped would help to launch the book with excitement. These are the ones that worked well for me and that I would do again in the future....
[Some of the best media relations advice I've seen in this article. Read on.... JD] Over time, nearly every major tech news publisher has asked us a variant of "Why do you always post them and not us?" or "Why did you pick them over us for that story when we posted first?" So it's probably time to address this issue in a general way. If you don't write tech news for a living, be thankful that you can skip the following post. For the rest of you, my apologies, now please get comfortable and read on. Understanding why Techmeme does what it does starts with understanding our mission. Which is: to highlight the essential tech news and commentary of the moment on a single page. The must-reads for anyone who needs to know where the industry is heading, whether they're an investor, engineer, entrepreneur, executive, or enthusiast. We aim broader than most tech news sites, covering both hardware and software, both people and products, and beyond: events, trends, ideas, companies, policy, and culture. But not too broad: "tech" for us doesn't include biotech or cleantech, and we usually steer clear of content only developers would understand or hardcore gamers would appreciate. We also avoid evergreen how-tos or advice pieces, instead focusing on what's changed, or shifting, or different, i.e. "news". We try to be comprehensive: it irks us when we miss a major story. We also aim to be fast: the big stories need to appear in minutes, not hours. We also try to be highly scannable, which requires lucid, detail-rich headlines. Finally, we want the stories we link to be satisfying for our busy readers, and therefore clear, well-written, correct in any factual claims, succinct where possible, and supported by links where appropriate....
Dear P.R., The news starts with a spark. As journalists, we’re skilled at fanning the flames. It’s your job to deliver that fire without anyone getting burned. And that’s no easy task. We realize we’re not perfect. We ask you for unique quotes, high res images, embeddable videos, and tell you we want them yesterday. Some of us are super sanctimonious. Some of us respond to your RSVPs but not your pitches and then take two gift bags. Some of us will befriend you just to crucify you for a scoop. Or we tell you we’re going to interview the CEO about one thing, and then bring up that thing. And sometimes we delete your heartfelt emails or decline to respond....
We’ve put together 51 masterful media relations tips to help you prepare stories that media can’t resist and to help you pitch them like a pro.
Here are seven logistical and technical details you’ll need to know to succeed in your next TV interview.
Practical and useful media training tips to help you prepare for your next interview, from Brad Phillips.
Reporters can highlight trends or point out continuing patterns within a news story, but they cannot state things with absolute certainty. However, journalists love to quote newsmakers who state absolutes. “We will bury you!” – Nikita Khrushchev “Read my lips. No new taxes!” – George H.W. Bush
My golden rule of public relations is that “if you don't shape your story somebody else will.” We see this in politics all the time. Think John Kerry and the “swift boat” scandal. Whatever your political view we can all agree ....
|
