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Are you struggling to remain visible in Facebook’s news feed?
Wondering how Facebook decides what to show in the news feed?
In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook....
An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications. Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said: "Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook." What does it mean?...
Are you planning a Facebook contest?
Want to make sure it’s a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I’ll share 17 tips to make your Facebook contest a success....
Facebook just released financial results for Q4 of 2015, and one number starts out in particular: 934 million mobile daily active users (DAUs).
Sure, 0.9 billion might not sound quite as impressive as the 1.04 billion total daily users, but we already knew the company had passed the billion milestone in early November.
There were 894 million mobile DAUs at the time, which means the company has added 40 million more mobile users per day since November, and it will very likely cross 1 billion mobile DAUs sometime this year.
Meanwhile, the company is also slowly encroaching on the 2 billion monthly active users (MAUs) mark – three were 1.59 billion MAUs in December, or 14 percent more than the same time in 2014. Of those, 1.44 came from mobile, an increase of 21 percent, once again showing the quicker growth in the mobile sector....
As the worlds largest social media network, Facebook is a competitive and crowded landscape for a social marketers to navigate. Facebook does not like businesses promoting too much content on their branded pages for free, and they have updated their algorithm to penalize brands with you is what Facebook considers to be manipulative tactics.
Facebook is too big for brands to ignore but it is no longer the easy, free ride it once was. Here are six ways to get the most out of your Facebook marketing strategies. ...
As a small business owner, CHEAP is great, but FREE is always best! This post will walk you through 10 free Facebook marketing tips and how to use them in your business.
With the roll-out of our new Facebook contest category and the growing importance of social media design overall, we thought it was about time to focus on the different elements that make up Facebook design.In this article, we’ll break down the different elements of Facebook to ensure that you’re creating a well-branded and clickable web presence for your client....
Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population – so why not market to them on social?
Below, I have put together a list of the top 10 campaigns launched in 2014 with the help of some designers and other analysts according to specifically picked categories to best benefit you....
I have to admit that the inspiration for this post came from something one of my clients reported their Facebook rep told them --- that Facebook is not a platform for driving sales. It's all about buying impressions for your brand but it's not a place where users want to engage with brand or consume their content so it shouldn't be considered as a sales driver.
My reaction was along the lines of: Wait…WHAT? Is that how they're selling ads these days? And people are actually buying them?
Shouldn't the ultimate goal of any marketing campaign be to drive the business's bottom line -- otherwise, why invest a dime? Sure, tracking direct, measureable sales from social channels is much more difficult than from other digital platforms like banner ads that drive to an e-commerce site or emails that include a unique and trackable coupon code that consumers have access to when they're in the checkout line. But if Facebook doesn't ultimately impact your business's bottom line, why are brands still investing on the platform?...
An impressive 93% of marketers use social media within their business, and rightly so. With so much potential to build your brand and develop a large following of prospects, it makes me wonder how the other 7% are attracting business.
If you are in the 93% then I’m sure you have a focused strategy for both Twitter and Facebook — after all, these are the two social giants. But which one is more successful for business growth? Does it depend on the type of business you own? Take a look at the stats to compare…..
The gap between how many people use Facebook compared to Twitter is quite surprising, but does this mean you should spend more focus on Facebook? Well that would really depend on who your audience is. If you focus on just one site ahead of the other, you could be missing out on some serious marketing potential....
According to John McDermott at Digiday, Instagram is conducting a test (yes, for now it’s just a test) with Mercedes-Benz that allows them to target Facebook users who previously saw one of its Instagram ads. While this development is eye-opening in and of itself, as it gives hints into Facebook plans on returning their $1B investment, it also shows Facebook’s commitment to transforming how advertising not only can coexist with social media, but thrive and break into new levels of adoption.
What stands out the most to me is how inherent behavioral characteristics seen on both Facebook and Instagram are being aligned with their natural fit in the conversion funnel. As noted by McDermott, Instagram’s product naturally promotes behavior more conducive to the top of the funnel, where brand awareness comes into play. If Instagram is committed to preserving the user experience that allowed them to break 200 million users, it behooves them to preserve this characteristic of their product and not to “forcefully” incorporate more direct-response elements like call-to-action buttons, etc....
Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.Does your business have aFacebook marketing plan?Do you need inspiration for Facebook updates that excite your fans?Do you treat each and every update as an opportunity for engagement?In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction....
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How is it going with getting your posts seen by your fans on Facebook these days?
Let me guess. You have great stuff that think your fans are going to love.
You post it and wait anxiously for all of the Reactions (used to be Likes), Comments and Shares you are bound to get (WOW! what a Facebook community-building genius your are!) and then…
…CRICKETS! and a big UUUGGGHHH, what happened, right?
Low Facebook Reach is NOT Your Fault
I will say it again…it’s NOT your fault. The truth is that Facebook has stacked the cards against you.
Have you heard of Facebook’s new mobile ad experience, Facebook Canvas?
Want to learn how to create Facebook Canvas ads?
Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience.
In this article you’ll discover how to create a Facebook Canvas ad....
We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere in the world. To date, we’ve been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook. While we were getting feedback and making improvements to Instant Articles, in parallel we’ve been building the tools to open up Instant Articles more broadly.
We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue. With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and we’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook....
Do you have a local business page on Facebook?
Want to reach more local customers?
Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.
In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
The problem is that these new features don't always make a splash in the press, so many of the improvements for users aren't well know.
If you want to up your Facebook skills, check out this infographic from Post Planner. You'll learn how to track the activity of your competitors, use post attribution settings, and even save content for future use....
As a follow up to our Facebook reach study in March, we looked at the numbers for April. To say that video dominated is an understatement.
Your brand has most likely spent a considerable amount of time and money building your Facebook presence. With all the changes that Facebook has made, it’s become more challenging to do well on Facebook but it’s not impossible to stay in front of this group.
Facebook fans are a loyal group that consistently like, comment, and share their favorite pages content. Don’t give up on this targeted group of people interested in your brand, instead power up your Facebook presence to maximize your social media marketing efforts....
Is your Facebook engagement dropping?
Need some inspiration to pump up your Facebook marketing?
As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.
In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
Buzzfeed’s 100 content creators produce one to five quizzes every day and millions of people take them. Facebook quiz marketing works. Here are 6 examples.
How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.
Facebook posts especially—given the dramatic dip in reach —can feel Luke a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?
I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook stats climb....
Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds.
“Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel....
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
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Kristi Hines offers tips to help you make better use of Facebook's News Feed.