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We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere in the world. To date, we’ve been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook. While we were getting feedback and making improvements to Instant Articles, in parallel we’ve been building the tools to open up Instant Articles more broadly.
We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue. With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and we’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook....
Do you have a local business page on Facebook?
Want to reach more local customers?
Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.
In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.
As a small business owner, CHEAP is great, but FREE is always best! This post will walk you through 10 free Facebook marketing tips and how to use them in your business.
With the roll-out of our new Facebook contest category and the growing importance of social media design overall, we thought it was about time to focus on the different elements that make up Facebook design.In this article, we’ll break down the different elements of Facebook to ensure that you’re creating a well-branded and clickable web presence for your client....
Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population – so why not market to them on social?
Below, I have put together a list of the top 10 campaigns launched in 2014 with the help of some designers and other analysts according to specifically picked categories to best benefit you....
I have to admit that the inspiration for this post came from something one of my clients reported their Facebook rep told them --- that Facebook is not a platform for driving sales. It's all about buying impressions for your brand but it's not a place where users want to engage with brand or consume their content so it shouldn't be considered as a sales driver.
My reaction was along the lines of: Wait…WHAT? Is that how they're selling ads these days? And people are actually buying them?
Shouldn't the ultimate goal of any marketing campaign be to drive the business's bottom line -- otherwise, why invest a dime? Sure, tracking direct, measureable sales from social channels is much more difficult than from other digital platforms like banner ads that drive to an e-commerce site or emails that include a unique and trackable coupon code that consumers have access to when they're in the checkout line. But if Facebook doesn't ultimately impact your business's bottom line, why are brands still investing on the platform?...
According to John McDermott at Digiday, Instagram is conducting a test (yes, for now it’s just a test) with Mercedes-Benz that allows them to target Facebook users who previously saw one of its Instagram ads. While this development is eye-opening in and of itself, as it gives hints into Facebook plans on returning their $1B investment, it also shows Facebook’s commitment to transforming how advertising not only can coexist with social media, but thrive and break into new levels of adoption.
What stands out the most to me is how inherent behavioral characteristics seen on both Facebook and Instagram are being aligned with their natural fit in the conversion funnel. As noted by McDermott, Instagram’s product naturally promotes behavior more conducive to the top of the funnel, where brand awareness comes into play. If Instagram is committed to preserving the user experience that allowed them to break 200 million users, it behooves them to preserve this characteristic of their product and not to “forcefully” incorporate more direct-response elements like call-to-action buttons, etc....
The first thing you need to understand before you think of marketing on Facebook is the unique opportunities it offers and the basic difference between this and other media. Like you would never use a radio commercial for a TV ad, you cannot market on Facebook, the way you use other media for advertising.
Facebook is not a platform for ‘hard sell’People perceive Facebook as a platform when they share their stories, jokes, videos and generally relax. Therefore to appeal to this group you too have to join in their conversations rather than act like an outsider who has come to sell something aggressively...
Should you use Facebook for your B2B marketing strategy? The facts tell us that it's not the best use of your resources.
Question. Should I use Facebook as a tactic for my B2B marketing campaigns?
Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!...
Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. At this point, it's almost insane to think that your own prospects and customers aren't on Facebook, which is why many businesses are realizing they need to create an engaging and valuable Facebook presence for their fans that also serves as a viable channel for generating traffic and leads for their business.
But for every business that understands it needs a Facebook strategy, there are just as many businesses that are executing their strategy incorrectly. To make sure you're not falling into bad Facebook marketing practices, below is our definitive list of things businesses should delete from their Facebook strategy...immediately....
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Facebook just released financial results for Q4 of 2015, and one number starts out in particular: 934 million mobile daily active users (DAUs).
Sure, 0.9 billion might not sound quite as impressive as the 1.04 billion total daily users, but we already knew the company had passed the billion milestone in early November.
There were 894 million mobile DAUs at the time, which means the company has added 40 million more mobile users per day since November, and it will very likely cross 1 billion mobile DAUs sometime this year.
Meanwhile, the company is also slowly encroaching on the 2 billion monthly active users (MAUs) mark – three were 1.59 billion MAUs in December, or 14 percent more than the same time in 2014. Of those, 1.44 came from mobile, an increase of 21 percent, once again showing the quicker growth in the mobile sector....
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
The problem is that these new features don't always make a splash in the press, so many of the improvements for users aren't well know.
If you want to up your Facebook skills, check out this infographic from Post Planner. You'll learn how to track the activity of your competitors, use post attribution settings, and even save content for future use....
As a follow up to our Facebook reach study in March, we looked at the numbers for April. To say that video dominated is an understatement.
Your brand has most likely spent a considerable amount of time and money building your Facebook presence. With all the changes that Facebook has made, it’s become more challenging to do well on Facebook but it’s not impossible to stay in front of this group.
Facebook fans are a loyal group that consistently like, comment, and share their favorite pages content. Don’t give up on this targeted group of people interested in your brand, instead power up your Facebook presence to maximize your social media marketing efforts....
Is your Facebook engagement dropping?
Need some inspiration to pump up your Facebook marketing?
As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.
In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
Buzzfeed’s 100 content creators produce one to five quizzes every day and millions of people take them. Facebook quiz marketing works. Here are 6 examples.
How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.
Facebook posts especially—given the dramatic dip in reach —can feel Luke a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?
I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook stats climb....
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
...It is the world’s largest unfiltered focus group for brands to listen to, and it’s arguably the richest CRM database for marketers to take advantage of.
Consumers provide large amounts of data through their Facebook activities, enabling marketers to access far more information about who they are than a survey or poll might reveal. And, thanks to the high-frequency of consumer activity on Facebook, all of this wonderfully rich data is consistently kept up to date.
Best of all, the accessibility of consumer data on Facebook means that marketers can utilize it without interfering in their consumers’ lives...
Wording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment on them can inspire interaction and dramatically improve your Facebook fan engagement.
The team at ShortStack — makers of a tool that helps users create Facebook pages and add contests, sweepstakes, video, and more — produced the infographic below. It offers these 10 tips that will help your Facebook status updates stand out from the crowd:...
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Smart move by Facebook and appealing to bloggers and publishers.