Public Relations & Social Marketing Insight

Has Facebook got you fooled? Are you chasing likes for your brand page? Paying for fans? Maybe it's time to forget Facebook!

... Facebook is pushing you to advertise. To promote your post is now just a couple of clicks. Easy but it costs. One of the motivators to use Facebook as a page is now almost zero.

Is there any point to chasing likes except for “social proof”.

Some research is showing that only 4%  or less of people are seeing your page updates in their newsfeeds when you post on Facebook. Here is some research from the 4129 agency on ZDnet.com showing the decline in just 12 months from 2102 to 2013.It appears that in 2014 that organic is still in freefall. Zero is maybe not an unrealistic expectation. Is that possible? Jason Loehr, director of global media and digital marketing at Brown-Forman who owns the brands Jack Daniels and Southern Comfort thinks so.

The Ignite Social Media agency did an analysis in December 2013 and saw a 44% drop in brands organic reach in just 12 days...

The first thing you need to understand before you think of marketing on Facebook is the unique opportunities it offers and the basic difference between this and other media. Like you would never use a radio commercial for a TV ad, you cannot market on Facebook, the way you use other media for advertising.

Facebook is not a platform for ‘hard sell’People perceive Facebook as a platform when they share their stories, jokes, videos and generally relax. Therefore to appeal to this group you too have to join in their conversations rather than act like an outsider who has come to sell something aggressively...

Most of us have had Facebook accounts for the past few years, if not a decade. But time and bloat have turned once-beloved font of nostalgia into an onslaught of faux-sentimental sludge from strangers. So as Facebook stands poised to break itself into a bunch of different apps, we say to you: Screw it. It's time to start fresh.