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But as with every other social network, to be able use Instagram to its fullest and get a deeper understanding of its impact, external tools can be very helpful. The following list looks at 5 of the most useful Instagram tools currently on the market with comments from Instagram experts and functions ranging from time-saving scheduling to in-depth analytics....
How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of them cannot run ads yet on Instagram—are highly active on the social-mobile phone app. The intriguing stats below are for United States brand pages during the second quarter. Keep in mind that Facebook went live in 2004, and Instagram hasn't been around for four years yet.
Facebook garnered 2.5 million brand posts, a year-over-growth of 22 percent.
- Instagram had 493,000 of such posts, a 49 percent year-over-year jump.
- Facebook accrued 6 billion actions (likes, comments or shares).
- Instagram totaled 3.4 billion actions (likes, comments).
- Facebook had 2,396 actions per post.
- Instagram racked up 6,932 actions per post....
Using hashtags, acronyms & the right slang is a great way to get more Likes and followers on Instagram.
Terms like #TBT, #WCW & #MCM can be confusing at first. I was lost when I first started using Instagram!
I always wished I’d had a handy guide to explain all the lingo.
That’s why I wrote this article — because speaking the Instagram slang is such an easy way to get more followers. So here are definitions for 32 of the most common Instagram terms....
This made me think: how can I replicate Dan’s Instagram success,but with a much more toned-down version?
The toughest part of any marketing campaign is getting it off the ground. Once you have a proven model, scaling it becomes easy.
To get a head start, I hired Branden Hampton who has over 30 million social media followers among all his accounts. My goal was to pay Brandon to leverage his profiles and get his followers to come over to me.
But Brandon had a better idea. Why not start with an existing account that already has over 100,000 followers and then leverage his follower base?...
It's easy to go viral when you're using Instagram to post other people's pictures.One such user is 23-year-old Elliot Tebele, but you might know him better as "F--kJerry," a massively popular Instagram user. While other Instagram users get famous for taking their own pictures, Tebele gets famous for sharing memes and funny pictures. He has more than 1,000,000 followers....
New technology breeds brand experimentation. Here, RPA's J Barbush provides a brief troubleshooting guide for Instagram's new time-lapse app, Hyperlapse.
Participation leads to inspiration, so whenever a new social tool comes out, I test it myself before introducing it to clients. While I was at a photo shoot in downtown L.A. this week, I took some time to play with Hyperlapse, a new app from Instagram that lets you convert video to time-lapse. Here are some things brands should keep in mind when using it....
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.
The chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV show), which will appear every week....
Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.
...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses.
As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....
Instagram puts it simply: Capture and share the world’s moments. There are many tools out there that help you to capture great images on your smartphone and edit them ready for Instagram.
This post features 3 Instagram Apps that can help you to feature those “moments” and create visual content that stands out on Instagram....
Do you want to attract more followers on Instagram?
Are you using Instagram to its full potential?
Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential.
In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business....
...What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis?
The answer is a no brainer.
Take a page from your consumers’ social media streams. Make your content marketing look and feel like the information your audience’s family and friends share on social media....
Are you looking for ways to get your business started on Instagram?
Do you have an Instagram account, but are unsure how to use it?
Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement.
In this article I’ll show you five tips on how to use Instagram for your business....
Instagram user @meandmyboifriend invented a boyfriend via Snapchat doodles.
Social media can be depressing: watching all your perfect friends lead their perfect lives on Facebook, Twitter or Instagram.
But a large part of social media is keeping up with appearances.
Instagram user @meandmyboifriend redefined the phrase "my boyfriend who lives in Canada" by creating an entire relationship with a Snapchatdoodle. All her selfies, lonely landscapes and general escapades are accompanied by a series of colorful squiggles....
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L2’s Intelligence Report: Instagram evaluates the strategy of 250 brands on the social platform. Here are the best-performing posts in each of the nine categories, with the highest rate of likes and comments per follower base. Only posts between Q1 and Q3 were considered....
With over 20% of Internet users with Instagram accounts, it could pay to take a closer look at Instagram,. Marketing topic(s):Instagram marketing. Advice by Expert commentator.
Simple little tricks such as; Hashtags, Captions, and Comments can drastically change the way you or your product is thought of online. For example, taking the time out to respond to comments and likes, it may not do much in terms of conversion, but it will do wonders in making your relationship with your followers much more intact, which is what you should be looking for in the long run.
With outstanding customer engagement potential, you not only get the exposure you desire but also emerge as a brand that can’t be missed. Both as a standalone and in sync with other media, if you are looking for a platform where millions can interact with you, Instagram is the place to be....
The Guide to Instagram for Business is an in-depth tutorial on how Instagram works and how brands (including yours) can integrate it in their social marketing mix to increase their online reach and attract new business.
In it, you’ll find all the basics on getting started with Instagram, as well as recommendations on advanced campaigns that provide a meaningful experience for your Instagram community....
If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey.
A few quick stats on the company’s Instagram results to date: - 1,972 (highly relevant) followers
- 21,740 likes
- 260 likes/photo
- 99.9 acclaim value
- (BTW, Followers for Instagram is a great Instagram management app)...
...While Facebook is usually the best platform to start your Social Media marketing (because it’s the biggest and Facebook ads can’t be beat for generating traffic, leads and sales), there will soon come a time that you’ll want to venture out into the other channels.
Instagram is ideal for many businesses and it can be very confusing, especially if you aren’t a regular user. The results (re: ROI) you get are a direct consequence of a winning (or losing) content strategy.
I have a client who’s been able to quickly get the results they wanted and I’d like to share some of the simple yet profound actions they took to get there. Like so many other endeavors, it’s not so hard once you know what you’re doing....
Instagram can be a fun way to stay in contact with people and push branding in a very visual way, but it isn’t much more than a steady stream of images and video, or is it?
In IKEA’s latest innovation, they have taken the idea of an Instagram feed, turned it upside down, and used it to showcase their very own catalog as a very stylish website, right from Instagram.IKEA and Russian ad agency, Instinct, have hacked Instagram to create their very own catalog-esque website; complete with a series of interconnected accounts, right from the Instagram feed....
12 Instagram best practices from Fiona Hogan: - First and foremost, no more than 1/6 of your posts may be selfies. Otherwise, you will appear to be more of a self-obsessed tool than other Instagrammers. Also, do you really look that different on a day to day basis to warrant me having to see your face constantly?
- Don’t post more than twice a day. It makes people wonder “Is so-and-so really out for a bike ride, getting back to nature and being cool/active or did she bike out there, take a picture, then sitting fucking with her phone for the next 20 minutes to find the perfect filter to put on a perfectly good view that’s right in front of her?” You have better thing to do than Instagram, at least, that’s what we want people to think....
Since a picture is worth a thousand words, these creative Instagram marketing ideas are a fantastic way for brands to share stories with consumers, especially as sharing on social media becomes more oriented towards strong visuals over text.
Even though attention spans are short, Instagram by nature is a fast way to grab someone's attention, whether it's in photo or video format. Some of these creative uses of Instagram include taking advantage of the grid view on a mobile device to create collages, flipbook-style animations, app-based shops, auctions or even an elaborate interactive choose-your-own-adventure experience.
There's quite a range in how easy or complex it would be to put together these campaigns, but with a little creative thinking, there are plenty of ways to promote a product or service on any budget, which is part of the beauty of social media—plus, there's always the chance that a campaign could go absolutely viral....
Looking for ways to grow your Instagram followers?
There are over 200 million users on Instagram and 57% of those access it daily. The largest age group is 18 to 29 year olds, and the average Instagram user spends 257 minutes a month on the site. For more Instagram stats, see this article from Jenns Trends.
Here are five tips and tools to help you to grow your presence on Instagram....
The future of marketing is visual.
At least that's what about 3,000 marketers told online social media magazine Social Media Examiner in this year's Social Media Marketing Industry Report.
According to the report, marketers value social media marketing--especially visual marketing--more highly than ever before.
With 92% of marketers indicating that social media is an increasingly essential tool, there is also a growing trend towards using (or planning to use) visual content on more traditional platforms such as Facebook and Twitter. Additionally, there has been an uptake in marketers using visually based platforms such as Pinterest, YouTube, and Instagram.
Marketers are now looking to create original visuals and videos to engage audiences, and there’s no question that marketers need to think about shifting their content strategy that way....
...According to Ben Baker (npEngage), “1.1 posts including the hashtag “#selfie” were uploaded to Instagram every single second, that means 4,000 were uploaded per hour, 95,700 were uploaded per day, and a whopping 34,924,648 were uploaded across the entirety of 2013.”
1.1 per second! And of course, that's just the photos that were tagged and uploaded to Instagram, never mind all those shared on Facebook, Snapchat, etc. Understanding how this impacts your communications So why should we care that an entire generation (and many of us older folks too) are taking "selfies"? As Baker suggests in his post, while the “selfie” trend might fade away, it offers some insight into an entire generation of Millennials – their social media habits and more generally, the ways they prefer to connect and be communicated with....
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