Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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4 Mobile Landing Page Friction Points & How To Get Around Them

4 Mobile Landing Page Friction Points & How To Get Around Them | Public Relations & Social Marketing Insight | Scoop.it
From www.instapage.com - July 20, 2015 1:32 AM

Friction confuses your visitors; it creates anxiety and frustration in their minds, so much so that they abandon your landing page.


Working so closely with landing pages, I have seen my fair share of landing page elements that cause friction, and while we have covered how to eradicate friction from desktop landing pages. We were yet to cover how to fight friction on mobile landing pages. This is our agenda for today. We’re going to identify points of friction on your mobile landing pages and will tell you ways to get rid of them....

Jeff Domansky's insight:

Worried about visitors not converting on your mobile landing page? Eliminate all friction points and see the conversion magic happen.

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How to Create a Beautiful Landing Page Fast

How to Create a Beautiful Landing Page Fast | Public Relations & Social Marketing Insight | Scoop.it
From www.webresourcesdepot.com - May 16, 2015 3:49 AM

There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.


Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....

Jeff Domansky's insight:

Qards is an excellent tool for designing fast landing pages. Check it out and try these valuable tips.

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Luis Cano's curator insight, May 20, 2015 3:26 PM

Creating beautiful landing pages in minutes ...
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8 Psychological Triggers to Optimize Your Pricing Page

8 Psychological Triggers to Optimize Your Pricing Page | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - January 18, 2015 4:39 PM

Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design.

Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their lives, pricing pages should meet those needs.

The way things are presented to people affects their decision-making. In this post, we’ll take a look at psychological triggers that influence purchasing behavior. We’ll also go over how to incorporate the triggers into pricing pages.

1. Decoy Effect
According to the decoy effect, consumers have a hard time making up their minds. So, when they are given two options, they tend to prefer the first option because it looks better, even though both options could be exactly the same.

People have a noticeable change in preference according to the way choices are presented. Sometimes, using a third option helps to guide them toward a specific choice. Considering the decoy effect, make sure you offer pricing plans that lead customers to purchase the plan you want them to purchase.

Let’s take a look at The Economist’s famous pricing page to better understand how to incorporate the decoy effect into your pricing page design. The first plan costs $59 for the online version only, the second plan costs $125 for the print version only, and the third plan costs $125 for both print and online versions...

Jeff Domansky's insight:

Pricing pages are critical to conversion. Here's how to make the most of your social marketing and get more sales.

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How to Structure a Perfect SEO Optimized Page

How to Structure a Perfect SEO Optimized Page | Public Relations & Social Marketing Insight | Scoop.it
From www.quicksprout.com - November 21, 2014 11:59 PM
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?

In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.
Jeff Domansky's insight:

Great SEO advice from Neil Patel.

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Gerard Downey's curator insight, November 24, 2014 7:02 PM

How to best setup your landing pages for local seo 
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Three Ways To Make Your Landing Page Stand Out

Three Ways To Make Your Landing Page Stand Out | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - November 8, 2014 11:37 PM
A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action.

Landing pages can be used for almost anything, including selling a new e-book, getting people to sign up for your online course, or just asking people to contact you.

Whether you’re writing blogs, sending newsletters, or just updating your Facebook, you should be directing your readers to your landing page.

Creating a perfect landing page takes a lot of practice and testing, but here are three basic tips to get you started.
Jeff Domansky's insight:

Great tips vfor better landing pages.

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Marco Favero's curator insight, November 9, 2014 7:13 AM

aggiungi la tua intuizione ...
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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Public Relations & Social Marketing Insight | Scoop.it
From www.hnwatcher.com - November 2, 2014 8:47 AM
Landing Pages for Content Marketing
Jeff Domansky's insight:

Here's an excellent blueprint for landing pages with tips, tactics and best practices all rolled up into one cool infographic.

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ManufacturingStories's curator insight, November 3, 2014 9:39 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl
Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic
Terence's curator insight, January 9, 2015 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.
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Landing Page Copywriting Secrets the Pros Never Share

Landing Page Copywriting Secrets the Pros Never Share | Public Relations & Social Marketing Insight | Scoop.it
From unbounce.com - May 16, 2015 4:09 AM

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?


Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.


So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....

Jeff Domansky's insight:

Planning to build a landing page? Here's how to do it right with tips from four of the best. Recommended reading. 9/10

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3 Ways to Optimize Your Landing Pages Using Human Behavior

3 Ways to Optimize Your Landing Pages Using Human Behavior | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - April 14, 2015 3:00 AM

According to the Fogg Behavioral Model for persuasive design, human behavior is a product of three factors: motivation, triggers, and ability. The more you keep these factors top-of-mind as you design your landing page, the more persuasive your design will be.


In this post, we'll explore these three factors of human behavior. For each factor, you'll come away with solid, data-backed takeaways that you can use when designing your own, high-converting landing pages.And if you want to learn more data-backed CRO hacks, watch our on-demand webinar with Wordstream....

Jeff Domansky's insight:

Learn the three factors of human behavior, and how they can help you design landing pages that are persuasive and convert at a higher rate.

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8 Quick Tips to Help Increase Your Landing Page Conversion Rate

8 Quick Tips to Help Increase Your Landing Page Conversion Rate | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - December 24, 2014 5:08 PM

Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.

Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind it. Once you have a foundation for your page, it’s time to test it. Again. And again. And again....

Jeff Domansky's insight:

Here's a quick look at useful landing page tactics from the team at HubSpot.

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Why your website needs a landing page | Creative Bloq

Why your website needs a landing page | Creative Bloq | Public Relations & Social Marketing Insight | Scoop.it
From www.creativebloq.com - November 13, 2014 12:52 AM

Good landing pages are designed to focus attention towards visitors engaging in one action. A landing page could be designed to convert traffic into sales, gather new enquiries, gain social media followers or email sign-ups....

Jeff Domansky's insight:

Basic tips for landing pages and landing page optimization.

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3 Psychological Features of a Landing Page That Make People Click

3 Psychological Features of a Landing Page That Make People Click | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - October 26, 2014 3:04 AM

There are numerous landing page variations that impact conversion rate. It’s amazing how something as simple as a color change or a different font can result in an avalanche of new conversions.


There are at least three basic features that killer landing pages all have in common. These features have less to do with button size or color, and more to do with the underlying reasons about why people, think, click, act and decide. Conversion optimization is really about how people think. It’s psychology.


And that’s what each of these features is built upon: buyer psychology. Here are the three features of a landing page that compel people to click.

Jeff Domansky's insight:

What's the secret to an effective landing page? It's not the color of the button, says Neil Patel.

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Juliette Vasilyev's curator insight, October 28, 2014 1:25 AM

Psychology is to a marketer as water is to a fish. An understanding of the human mind is crucial in order to be able to run effective campaigns that change the way consumers feel, think and act. Landing page design and functionality is no exception; in order for the user to convert the page needs to fit into the complex web of their psyche. 
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