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There are LinkedIn successes – and then you have people like Lewis Howes, who started a seven-figure business by leveraging LinkedIn in multiple ways.
But it’s more likely that you (like many others) find yourself spending hours upon hours on LinkedIn – but you don’t get the results you want (and maybe none at all).
What’s wrong? Why aren’t you getting results?
Here are seven best practices for getting the most out of LinkedIn. They worked for me, and I think one or more of these tips will help you too.
Social selling is part activity, part reputation. If you're writing insightful comments on your prospects' blogs, responding to their tweets, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile doesn't include your three jobs and features a cropped picture of you from prom, you can't really call yourself a social seller.
If you'd like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you're researching potential buyers on LinkedIn to learn more about them, they're looking at your profile to judge whether they want to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile.
So, what exactly should your LinkedIn profile look like? We've put together an infographic that breaks down the ideal social selling LinkedIn profile, section by section. Stride into 2015 with social selling style.
Do you want to use your LinkedIn profile to market yourself more effectively?Have you thought beyond adding a list of jobs and responsibilities?LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers....
Linkedin‘s vision is to create economic opportunities for the 3 billion people in the global workforce. Today, Linkedin is starting a competition to discover the best ways to use its data to make that vision a reality.
The Economic Graph
Linkedin has been vocal about its love of graphs. Its CEO Jeff Weiner explained that his company’s vision is to build a digital mapping of the global, the Economic Graph. Linkedin is not just a collection of resumes. Its users have built a rich dataset of skills, people, schools, companies, jobs or knowledge. All these entities are linked together and form the rapidly growing Economic Graph....
We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?
If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.
The benefits of using LinkedIn go beyond prospecting and recruiting. The site can also be an incredible inbound marketing tool. I tapped into the knowledge of LinkedIn expertWayne Breitbarth, who shared a few tips on the following features that you should be utilizing....
Last week I hosted a webinar, Representing Your Brand on LinkedIn, to address common challenges that marketers face when it comes to establishing your brand on our powerful platform. Whether it’s multiple lines of business, products or an infrastructure based on many regional teams, LinkedIn has tools to help you effectively shape brand perception and get your compelling content in front of our 300+ million LinkedIn members.
The webcast covered: 1. How to leverage your LinkedIn Company Page 2. When to create a Showcase Page 3. How brands can best utilize Direct Sponsored Content.
Here are a few of the prevalent questions that were answered during the webinar. Feel free to dive deeper with the webcast recording and deck....
Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on.In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.
And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.Unfortunately, that is all changing. Here are five reasons why …
We haven’t looked at LinkedIn’s top publishers since January, so we thought it was time to check in again and see how publishers are doing at getting their stories shared on the world’s biggest professional social network. Here’s the top ten for May:...
I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.
But all of this changed, when I came across an Australian entrepreneur called Alex Pirouz.Alex has used LinkedIn to... •Get featured in over 50 media publications without sending out a single press release •Grow his business advisory firms by over 328 per cent by securing joint venture partnerships through LinkedIn •And generate thousands of leads whilst spending $0 on advertising or marketing...
Want to get as hands on with digital media as you can? Here are 20 examples of winning LinkedIn groups you can join to find out more!
...To grow your circle, we emphasize participating in the thousands of communities available to you as a member of LinkedIn. If you want to check out our guide on connecting with influencers on LinkedIn, click over to it here.
Some of the best groups don’t have the most members or links to share; rather they offer top engagement, frequent discussion, and a dedicated community willing to hear out your concerns. That’s why we’ve gone through the trouble to point out some of the most superb groups you can join as a digital marketer. Here are our top 20!
On May 5th, LinkedIn will celebrate its 11th birthday.It announced last month that 300 million people had signed up for the professional social network. This evening, LinkedIn will report earnings for first quarter of this year, which analysts expect to surpass the company’s own guidance.
Despite all these positive signs, there is one question that has dogged the network for the majority of its history: What is LinkedIn actually for?Establishing a clearer identity is crucial to LinkedIn’s future.
While more than 300 million people have joined, LinkedIn’s most recent filings suggest that the number of people who log in at least once a month is probably closer to 200 million. Growth in US monthly desktop users and desktop pageviews both slipped into negative territory last year (though visitors from mobile are climbing)....
Lana Khavinson, Small Business Segment Marketing Lead at LinkedIn, says most people who come to LinkedIn already have a professional mindset, and they are looking for all kinds of content--from articles and blog posts to infographics and charts--that will help them with their current role or that will help them further their career.
So it’s important to consider what information you can provide that will help them with their current or future endeavors and will keep you at the top of their minds when they are at a point of need. This can include content like best practices, tips, trends, and industry thought leadership pieces.
But it's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....
One of the easiest ways to boost your professional brand on LinkedIn is to find other like-minded professionals to connect and exchange ideas with in LinkedIn Groups. But with so many great conversations, up-to-date news and valuable information available, people often ask, “Where do I begin?” Today, we’re pleased to introduce a new destination designed to help you manage your participation in and discover LinkedIn Groups more efficiently and effectively....
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LinkedIn announced its team has been working to reengineer its search engine to help users find what they’re looking for faster.
The company claims that its new search engine, which is now available, can save its members more than a year of collective time spent searching.
Here is a run down of some of the changes made
Since LinkedIn is really focusing on becoming a Content Marketing platform (Publisher, Pulse, etc) it makes sense that they are recreating the Company and Showcase page platform to help in the curation and dissemination of targeted content. Particularly useful to those of use who do Content Marketing.Showcase pages are essentially sub pages of your LinkedIn Company page. (If you don’t yet have a company page, create that first.)
To create a Showcase page simply click the drop down arrow to the right of the “edit” button in your Company page and then click on the link that says “Create a Showcase Page”.
Creating a Showcase PageShowcase pages look a little bit like Twitter and Pinterest and Facebook got together and had a baby. Fortunately, they are pretty simple to set up...
How often do you leverage your LinkedIn network? Do you want to strategically improve and grow your connections? In building your LinkedIn network, the more selective you are, the more valuable your network is.
If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you won’t see how it really can help grow your business, expand your content’s audience, and build valuable connections.
LinkedIn is the definitive professional publishing platform and one of the largest business publishers in the world, according to Todd Wheatland, Head of Content Strategy at King Content.
In his presentation at Content Marketing World 2014, Wheatland noted that LinkedIn is often cited as the No. 1 source for new business. He pointed to content marketing phenoms Jay Baer, Joe Pulizzi, and Lee Odden, all of whom have named LinkedIn as their top source for new business as they built their multi-million-dollar companies in the last five years. It’s not just for entrepreneurs either. Wheatland’s previous employer, Kelly Services Inc., also cites LinkedIn as the top generator for new business.
LinkedIn is unique among social networks in that it's specifically designed for business and professional use. This means that the tools it provides you are different from the ones on Facebook or Twitter, and the opportunities available are ones you wouldn't have elsewhere. It also means that LinkedIn lends itself perfectly to marketing. So how do you use LinkedIn to take advantage of opportunities to promote your brand? Here are five key methods to leverage LinkedIn for your company....
What’s the difference between your resume and your LinkedIn profile? For some people, the two are practically identical. Each lists work history, career accomplishments, notable projects, and perhaps a fun fact or two. Maybe your LinkedIn page has a picture on it, but otherwise, they’re the same.
But there’s a slight problem with this approach. Your LinkedIn profile isn’t an online resume.
My first pillar of social selling is moving “from resume to digital reputation,” and it requires looking at your social profiles from the eyes of the customer you’re trying to earn trust from. If you’re bragging about your quota crushing abilities or merely listing your work experience, that’s not interesting or appealing to potential clients....
Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....
As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.
...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.
What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices: - They continually update users on industry news. - They release new and engaging content tailored to specific audiences. - They add their voice to relevant conversations that their audiences care about....
To many people, LinkedIn seems like a chaotic, confusing mess. It can feel like there are too many strangers trying to connect with you, too many people trying to sell you something, and too much content that isn’t relevant to you. Or, it can feel like the worst parts of high school where the popular people are interacting and by contrast, you feel ignored or rejected.
Before giving up on LinkedIn, though, I recommend taking a closer look at how other people are successfully using it to benefit their careers and businesses. I asked some LinkedIn fans to describe the details of how they use the social media site. This article is long because they had so much to say, but persist in reading it and I think you will be inspired....
LinkedIn may be the worlds largest professional social network, but if it's not careful, it could face major competition from an increasing number of niche networking startups.
... “If enough of those sites get popular, and if LinkedIn does not do something to bring in those types of users, then they could be threatened one day from all of those users looking for resources that are better suited to their needs,” says Gartner analyst Brian Blau. He calls that phenomenon “death by 1,000 pin pricks.
”The fact is, bigger is not always better in the world of social networks. That’s no big secret in Silicon Valley today. Mark Zuckerberg is shelling out billions of dollars for small messaging apps like WhatsApp that are vying with Facebook for attention on phones and tablets across the globe, and he’s been all but shouting from the rooftops about how he is disassembling Facebook as we know it, transforming it from one big app that does everything, to many smaller apps that do just one thing.....
How do you use LinkedIn? Chances are, your favorite uses (especially if you’re a power user) involve the off-brand ideas and innovations the company doesn’t tell you about and the majority of casual users don’t know. On that front, I reported in October on the 2013 research of LinkedIn consultant and expert Wayne Breitbarth in the most read Forbes article here.
Today Breitbarth has provided me with a 2014 update as an exclusive to Forbes Entrepreneurs. The new research comes on the heels of LinkedIn’s Q1 earnings results. In its official statement LinkedIn reports a total user base of 300,000,000 worldwide and revenue from its Premium Subscriptions of $95.5 million. This is an increase of 46% over Q1 2013 (and 20% of total revenue, a percentage that remains consistent for the first quarters of both 2013 and 2014)....
Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.
We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?
It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....
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![How to Optimize Your LinkedIn Profile for Social Selling [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/A5wXPdOg427fQRU4Z25g7zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Great tips for effective use of LinkedIn.