Public Relations & Social Marketing Insight

Do you want more people to join your LinkedIn group?

Are you looking for tips to get more exposure for your group?

LinkedIn groups are a great way to generate leads and increase influence within an engaged community.

In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn group....

When it comes to growing a business using LinkedIn, many have had success with creating their own LinkedIn groups.

Yet as with nearly everything on the internet, rarely does the saying ‘build it and they will come’ apply to LinkedIn groups.

The reality, is that you need to know how to set up and market your LinkedIn group, if you want it to thrive. In this article, we’re going to take a look at how you can do just that....

Salespeople are well acquainted with the power of LinkedIn for prospect research, trigger event tracking, and customer engagement. But what about generating new sales leads (read: a lot of them)?

If your pipeline is looking a bit empty, peruse the following SlideShare from LinkedSelling. You'll discover how to whip up a long list of hot sales leads ripe for the contacting. If you're like most salespeople, you're on LinkedIn all day for work anyway. Now learn how to make it work for you. 

P.S. Looking for even more LinkedIn sales tips? If you're not too busy researching and calling your wealth of new prospects, you might want to check out our guide to hidden LinkedIn hacks...

Distributing compelling long-form content on LinkedIn can be a powerful way to build your company’s brand, showcase products, demonstrate thought leadership, and boost your own career.

Marketing automation company HubSpot has also found that LinkedIn generated the highest visitor-to-lead conversion rates compared to Facebook and Twitter, where leads were almost three times higher to convert than Facebook or Twitter.

We worked with our partner LinkedIn to collect one of the largest datasets of top performing long-form content across the LinkedIn Pulse network....

We’ve written before about some of the best practices to make the most of your LinkedIn marketing, but I’ve recently discovered even more vital facts and stats about the social network, particularly about making the most of your LinkedIn Company Page.

For instance, did you know that 80 percent of LinkedIn users say they want to connect with companies? Which is great news, because users are almost 50 percent more likely to buy from a company they engage with on LinkedIn.

I thought I would share all the stats I’ve found with you here in the hopes that we can fine-tune our LinkedIn marketing and improve our LinkedIn Company pages together.

To social selling expert Jill Rowley, ABC doesn't mean "always be closing." It means "always be connecting." She believes that because a sales rep's network is their net worth, salespeople should live on LinkedIn, researching and requesting thought leaders, industry influencers, and potential prospects.

The upshot of this mantra is that sales reps should be connecting with people they know online, but have never met in person. And the difference between being perceived as a valuable contact rather than a stalking stranger in these situations comes down to your LinkedIn request. "I'd like to add you to my professional network" just isn't going to cut it.

LinkedIn allows you to write personalized invitations that contain up to 300 characters -- take advantage of this real estate to make a strong first impression. Confused about what to write? Let the following template be your guide....

You’ve probably heard about Pulse, LinkedIn’s news aggregation platform. Normally, when you publish a blog post, it is automatically sent to the news feed of your connections and followers. Posts featured on Pulse can be seen by all members, which gives you significantly more exposure.

You may have wondered how to get your blog post picked up by Pulse. Is it completely random? Or are there tricks of the trade that help writers get featured regularly on Pulse?

Pulse is similar to an online magazine. All LinkedIn members see the same content here, divided into 85 channels ranging from the most popular, “Leaders and Management,” to topics like “Software Engineering” and “Productivity.” Outside news articles appear here, along with posts written by LinkedIn Influencers and some regular LinkedIn bloggers – like you.

So how can you get your post featured? Let’s peek behind the curtain. Gericke Potgieter has done so much research he wrote an e-book on the topic. My suggestions below reference his work....

Today companies choose who to work with based on who has become part of their buying journey. Your ideal clients are doing independent research and looking for information to help them make an educated choice about how they will spend their money and ultimately they will choose the company/person who has assisted in their buying journey.

The good news is that you can find these ideal clients, build a relationship with them and establish yourself as a trusted expert on LinkedIn.

Here is a daily LinkedIn social selling plan broken down into three manageable steps to help you effectively and efficiently manage your lead generation activities each day on LinkedIn....

Sending generic LinkedIn requests -- we all do it from time to time. I'm certainly guilty of it.

Maybe you're in a rush. Maybe you're lost for words. Maybe you think the recipient of the request won't care. Hey, it's not like "I'd like to add you to my professional network on LinkedIn" is offensive. What's the harm?

But as it turns out, generic LinkedIn requests can take a drastic toll on how the recipient views you. We all knew this from anecdotal stories, but now there's hard data to prove the damaging effect.

HubSpot's survey report "Is Social Selling Creepy?" shows that buyers and consumers react quite differently to a generic request than a customized one. Just look at the following two charts:...

As the Internet buzzes with social media activity, knowing where to network can be a challenge.

While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking.

Not spending any time on LinkedIn? Let me tell you why you should.....