Public Relations & Social Marketing Insight

If you’d like tocreate more video content,but you’re not sure where to start, the answer may be as close as your blog.  Repurposing written content from your blog may be one of the quickest and easiest ways to produce video.  After all, the idea is already there – all you have to do is alter the platform!

There are many compelling reasons to go from blog to vlog: First, you’re giving your followersanother way to consume your content.  In our TV-driven society, many people would rather watch than read.

You can also argue that video content is more engaging, compelling and memorable than text alone.  With video, you can bring your blog posts to life and make them more personal.

So if a picture is worth a thousand words, what’s a video worth?  A minute of video is worth 1.8 million words, according to D. James McQuivey of Forrester Research.  That’s a lot of written blog posts!

Now let’s turn some of those words into videos.Here are a few ways to get started:...