Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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30 Expert Tips? There's a Pinterest for That

30 Expert Tips? There's a Pinterest for That | Public Relations & Social Marketing Insight | Scoop.it

Want a great recipe for Yorkshire Pudding? There's a Pinterest for that. Searching for a cure for the common cold? It's on Pintrest. Got a yen for yoga? It’s there as well.

 

Looking for public relations? Not so much! Pinterest has it too but my search for “public relations” on Pinterest delivered mixed results....

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Should your blog posts look more like this?

Should your blog posts look more like this? | Public Relations & Social Marketing Insight | Scoop.it

With the rise of infographics and Pinterest, perhaps we need to rethink how we write our blog posts....

 

Maybe our posts should be more visual to be more effective?

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MediaShift . How Educators Are Using Pinterest for Showcasing, Curation | PBS

MediaShift . How Educators Are Using Pinterest for Showcasing, Curation | PBS | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is the "in" site of 2012, and its phenomenal growth has sparked interest among millions of users.

 

It's also spread to journalism educators, who are increasingly experimenting with it in the classroom.

 

The social network launched two years ago, but in recent months has drawn red-hot excitement for its unique visual, topic-based curation approach. While its 10 million users, especially women, are drawn to it almost obsessively, brands, media firms and news organizations have also planted flags on the network.

 

Now J-school faculty are increasingly in on the act....

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How Companies Can Effectively Respond to the Siren Call of Pinterest

How Companies Can Effectively Respond to the Siren Call of Pinterest | Public Relations & Social Marketing Insight | Scoop.it

...The point is, most PR and corporate comms departments are small and resources are limited. A prudent institution with limited means should be thinking very carefully before dipping its toes into a new platform or technology.

 

Which brings me back to my original point: when a shiny new technology comes out, we here at PRSA give serious consideration to its application and utility to our members. As I’m sure you guessed Pinterest is the buzz around here at present, as it is throughout much of the PR industry....

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Unpinned.

Unpinned. | Public Relations & Social Marketing Insight | Scoop.it

It was a beautiful cake.  It was tall, golden, crowned with a cloud of whipped cream and festooned with colorful fruit. The picture was a stylist’s masterwork, and it became one of the first things I pinned to my new “Foodie ideas” board on Pinterest. Others thought the cake looked pretty good, too. As of this writing, the picture of the cake has been “repinned” more than 2,000 times. But I didn’t bake the cake, and I didn’t take the picture....

 

[The cautions of using Pinterest - JD]

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Top Media Outlets Discuss Pinterest Strategy | Cision Blog

Top Media Outlets Discuss Pinterest Strategy | Cision Blog | Public Relations & Social Marketing Insight | Scoop.it
It's no secret that Pinterest is popular.Back in October, I wrote an article for CisionNavigator which discussed the site with several players in the PR arena.

 

As the online pinboard has continued to explode and generate interest, we wanted to follow-up with some comments from the news media....

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Pinterest: Online Marketers' New Job Board? - MarketingVOX

Pinterest: Online Marketers' New Job Board?

 

Clearly Pinterest is becoming a social media site of strong interest among consumers. The latest figures show that Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, according to Inside Network’s AppData tracking service. (via TechCrunch). Now, Sean Weinberg, COO and co-founder of RezScore, writes that the site is becoming a place for marketers to seek out new positions....

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Pinterest Hits 11 Million UMVs (and 8 Tips for Brands)

Pinterest Hits 11 Million UMVs (and 8 Tips for Brands) | Public Relations & Social Marketing Insight | Scoop.it

In case you haven’t heard, last night TechCrunch announced that Pinterest hit 11.7 million UMVs, becoming the fastest standalone site ever to surpass 10 million monthly uniques. This presents a huge opportunity for brands, as you might have already read about here.

 

The #1 driver of consumer purchases is word of mouth recommendations from friends, and Pinterest holds the power to drive authentic “word of eye” recommendations in a way that is changing the landscape of social commerce....

 

[Useful analysis of Pinterest - JD]

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How To Optimize Your Pinterest Images [INFOGRAPHIC]The Content Strategist

How To Optimize Your Pinterest Images [INFOGRAPHIC]The Content Strategist | Public Relations & Social Marketing Insight | Scoop.it
Pinterest is a visual website, and brands must keep that in mind when trying to build their following on the rapidly expanding platform.

 

“More than 12 million users [are] posting pictures to the image-based social network,” according to Mashable. The blog posted an infographic created by Pinnable Business on the best methods to employ when it comes to posting unique images to Pinterest....

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Is Pinterest the next Facebook? - Fortune Tech

Is Pinterest the next Facebook? - Fortune Tech | Public Relations & Social Marketing Insight | Scoop.it

An exclusive look inside CEO Ben Silbermann's social media sensation....

 

That was before. Before Mitt Romney's wife, Ann, began organizing family photos on Pinterest. Before Reese Witherspoon gushed to Conan O'Brien that it was "a collection of the most amazing, wonderful craftiness on the earth!" Before the U.S. Army issued a guide for how to use it, and before Pinterest emerged as the fastest-growing website of all time. In March the site registered 17.8 million users, according to Comscore, a 52% jump in just one month -- and it isn't even open to everyone (would-be "pinners" must still request an invitation to join)....

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The Only and Ultimate Pinterest Post You'll Ever Need to Read - EVER! – Danny Brown

The Only and Ultimate Pinterest Post You'll Ever Need to Read - EVER! – Danny Brown | Public Relations & Social Marketing Insight | Scoop.it
Pinterest has exploded in popularity. To help you, here is the only and ultimate Pinterest guide you'll ever need to read. EVER!

 

[PR 2.0 fun - JD]

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Very 'Pinteresting' Infograph Shows Rapid Rise Of Social Media Site

Very 'Pinteresting' Infograph Shows Rapid Rise Of Social Media Site | Public Relations & Social Marketing Insight | Scoop.it
Pinterest have become the latest social media darling with both its popularity and the number of fans praising it growing rapidly in recent months.

 

For those who are unconvinced about its potential, agency Moeda have created a sharp infographic, using the layout and style of the site, to show the most interesting facts about it.

 

If you’re unfamiliar with the site, then you’ll find a lot of stats to work from and maybe convince you to invest some time in the site. For the rest of us, it’s a reminder of just how big the site has become....

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18 compelling stats to help sell your boss on Pinterest |

18 compelling stats to help sell your boss on Pinterest | | Public Relations & Social Marketing Insight | Scoop.it
Back in December 2011, I wrote a post that asked 15 power users their thoughts about the emerging platform. At the time, Pinterest was still really a niche social network.

 

Since then, Pinterest has completely blown up on it’s way to becoming THE “it” social network of 2012. Shel Holtz recently confirmed there are now more than 50 million blog posts referencing or featuring Pinterest. Wow!

 

And, the growth isn’t all hype either. Pinterest is driving some serious traffic for some major brands. Consider that Pinterest is now driving more traffic than Google+, LinkedIn and MySpace COMBINED and you start to get a sense this might be just the beginning....

 

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MediaShift . Pinterest: Why What It's Not Says So Much | PBS

MediaShift . Pinterest: Why What It's Not Says So Much | PBS | Public Relations & Social Marketing Insight | Scoop.it

It's almost impossible to explain Pinterest to someone who has never been on it.

 

And now that it's hit the big time, there's a lot of explaining to do -- especially, it seems, to men who can't seem to avoid hearing about Pinterest from the women in their lives.

 

Pinterest -- which Mashable's Pete Cashmore called "2012's Hottest Website" in a piece on CNN last week -- is sort of social networking, sort of blogging, sort of curation, sort of a bookmarking tool....

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How to (easily) add a Pinterest tab to your Facebook Page – Simply Zesty - Simply Zesty

How to (easily) add a Pinterest tab to your Facebook Page – Simply Zesty - Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
A very cool little hack to add a Pinterest tab to your Facebook Page.

 

With all the interest around Pinterest at the moment, you’re probably going to want to find out how to make the best use of this new platform and integrate it with your other social network activity. The good news is that I’ve just discovered a great way to easily add a tab onto your Facebook Page that will display your Pinterest activity....

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