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Scoop.it!
One of the challenges with public relations, marketing or social media is the temptation to do more instead of better communication. I call this the PR Twilight Zone....
Public relations is caught in the same spiral. The “old” style of PR doesn’t work any more. News releases need to be reinvented. Pitching has changed dramatically. Bloggers have influence. Me-me-me media relations turns off reporters and carpet bombing the media no longer works.
Here's how to escape the PR Twilight Zone... 
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Scoop.it!
My friend, and erstwhile colleague, Valerie Di Maria, recently opined on the attributes necessary for a chief executive officer to truly be authentic.
...Unfortunately, she missed the most important attribute: telling the truth. And, that's why I believe EVERY CEO OF EVERY FORTUNE 500 corporation should be trained in stand-up comedy. That's not a typo, and it's not a joke....
[A funny thing happens on the way to the C-suite - JD]
Scoop.it!
Best Of The Onion: Ten Onion Stories That Poke Fun At News Media...
These Onion media stories will make you cry... with laughter. Good medicine for PR pros and journalists.
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SAN FRANCISCO—A new labor market study published Wednesday has found that oil companies with hydraulic fracturing interests have outpaced the tobacco industry, Wall Street, and the gun lobby to become the largest employer of recent college graduates with PR degrees....
[Nothing like a little Onion humor LOL - JD]
Scoop.it!
To: Hiring Committee, Goldman Sachs From: Barry Ritholtz Re: Position, Head of Public Relations, Goldman Sachs Date: February 13,...
Now that your public relations chief, Lucas van Praag is (finally!) retiring, it is time for the executive committee to seriously rethink the position of PR head. To be blunt, your efforts have not been up to the level of excellence that one would expect from Goldman Sachs. It would be impolite to speak ill of the job done by LVP has done under challenging circumstances, but you gentlemen need to face the facts, and fast. On his watch, the firm’s reputation has suffered, its ability to recruit top talent has been compromised, and its market cap has gotten shellacked....
[Barry Ritholtz offers a fun job application to GS - JD]
Scoop.it!
Are PR pros in danger of becoming PR zombies? We may have reached a tipping point caused by Ataxic Neurodegenerative Satiety Deficiency Syndrome.
Seriously. I’m no longer surprised by others attacking the PR zombies among us. Just look at The Economist, the Bad Pitch Blog and any recent examples of airhead public relations, Bad PR, PR Fails and social media snafus.
Here are 13 sure signs you’re a PR zombie suffering from this contagion...
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