Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Bad News for PowerPoint Users | Eric Bergman

Bad News for PowerPoint Users | Eric Bergman | Public Relations & Social Marketing Insight | Scoop.it
Researchers at Purdue University have some bad news for the 40 million people worldwide who deliver “standard” PowerPoint presentations each and every day.

When PowerPoint is used, the researchers concluded, the audience retains nearly 30 per cent less than if presenters eliminate PowerPoint and simply talk to their audience.

In other words, by simply turning off your projector and using your slides as notes, you can significantly enhance your communication effectiveness.
Jeff Domansky's insight:

The bad news about PowerPoint gets even worse according to Eric Bergman.

Viktor Mauzer's curator insight, February 17, 2015 5:32 PM

Communication in business is extremely important as it's a main medium of introducing new business ideas. Take a look at this turnover for PowerPoint users

southernbusiness's curator insight, February 18, 2015 12:14 AM

"Southern Business may not rely on the internet,  70% of consumers will use online search to

find offline businesses.Your online reputation can make a difference in getting a new customer

in your door .

Halina Ostańkowicz-Bazan's curator insight, February 19, 2015 9:24 AM

What do you think about that;

"Students who weren’t exposed to PowerPoint scored 29 per cent higher on the quiz in recalling oral information, and achieved higher overall scores with the recall of all information. “The presence of PowerPoint negatively affected the recall of auditory information,” the researchers concluded, adding that “graphic scores reveal there was no notable gain when using PowerPoint to display graphic information. "

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16 PowerPoint Templates That Look Great in 2014

16 PowerPoint Templates That Look Great in 2014 | Public Relations & Social Marketing Insight | Scoop.it

Professional PowerPoint templates are a great way to look your best and impress your audience the next time you give a presentation. Here's an excellent set of 16 PowerPoint templates to impress in your next marketing presentation.

Jeff Domansky's insight:

Very tasty designs in these 16 new PowerPoint templates. Worth reviewing.

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How To Create Infographics Using PowerPoint | PowerPoint Presentation

How To Create Infographics Using PowerPoint | PowerPoint Presentation | Public Relations & Social Marketing Insight | Scoop.it

Aside from being time-saving, using PowerPoint for infographics is easy. To start with, you can create infographics using hundreds of readily available PowerPoint templates and infographic templates from our website. All you have to do is look for a template that best matches your theme, subject, topic or idea and you can easily work around that template. For more specific needs, you can read on and follow the instructions on how to create infographics using PowerPoint....

Jeff Domansky's insight:

This is a smart little tutorial on infographics created from PowerPoint.

CTD Institute's curator insight, December 1, 2014 11:34 AM

reliable tool available to anyone with a computer.

John O'Connor's curator insight, December 2, 2014 2:41 AM

Haven't tried it yet but worth a go...

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Apple Turns A Pencil Into A Jaw-Dropping Presentation

Apple Turns A Pencil Into A Jaw-Dropping Presentation | Public Relations & Social Marketing Insight | Scoop.it

In the introduction of the iPad Air 2 Apple presentation designers created a great example of using a simple visual to tell a complex story.


Some people might use the excuse, “We use PowerPoint in my company and it’s not as elegant as Apple Keynote.” Maybe it’s the story—or a lack of one—that’s the problem!


I asked Cory to re-create the Apple pencil slide a second time in PowerPoint. You can see it here. It’s simple and clean. Corporate America doesn’t have a PowerPoint problem; it has a storytelling problem.  Learn to tell a story and use visual comparisons to bring the story alive....

Jeff Domansky's insight:

Carmine Gallo offers presentation tips and inspiration with a great creativity example from Apple.

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Motion Path Tools add-in

Motion Path Tools add-in | Public Relations & Social Marketing Insight | Scoop.it

The motion path end position tool has been merged into this new motion path tools add-in which will now feature all future additions made to it.


This freeware add-in features the following handy tools:

1. Motion Path End Position: It will create duplicate shapes at the position where each of the selected motion path animation ends. Using this tool you can quickly determine the end position of the animation at design time.

2. Align/Join Motion Paths: This tool can align the selected motion path assigned to a shape end to end. It can also consolidate the individual segments of motion to create a single continuous path....

Jeff Domansky's insight:

Despite a slight learning curve this tool can help you add animations to your PowerPoint presentations. Give it a try.

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Take The 'Old School' Design Out Of PowerPoint

Take The 'Old School' Design Out Of PowerPoint | Public Relations & Social Marketing Insight | Scoop.it
The secret to bringing “old school” PowerPoint into the new age of presentation can be found in the concept of “picture superiority.” Information is easier to retain and more robustly processed by a person’s brain if it is presented in text and pictures. Deliver information verbally and your audience might retain 10 percent of the information. Add a picture and retention soars to 65 percent. Here are three examples of how to visualize data.
Jeff Domansky's insight:

Great tips to power up your next PowerPoint presentation.

Carol Lim's curator insight, December 26, 2014 6:42 PM

Audience centric design helps effective communication if key ideas simply because you achieve higher memory retention. I too would dread someone labeling my presentation as old school.

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Tutorial: Convert your PowerPoint to a movie

Tutorial: Convert your PowerPoint to a movie | Public Relations & Social Marketing Insight | Scoop.it
The majority of the time, your audience won’t be Internet savvy. Converting your presentation to a movie format is an effective and easy way to ensure that your presentation remains intact and your audience sees exactly what you want them to see.


This type of file is accepted by most computers and can be saved to multiple devices such as a CD or DVD, USB flashdrive, or you can even upload it to a website like Youtube.com or Facebook. In addition, you don’t have to worry about what version of PowerPoint your audience has, missing fonts, etc.

Here are some steps on how to convert your PowerPoint presentation to a movie file. Scroll down to find out how to convert PowerPoint for Mac to a movie file....

Jeff Domansky's insight:

Convert your PowerPoint presentation to a video? Who knew? Useful tips and thanks to Baiba Svenca for this tip..

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