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More recently, Webmaster Trends Analyst John Mueller stated in a Google Webmaster Central office hours hangout that keywords in URLs are a “really small ranking factor”. But small can still make a difference in the grand scheme of things, and there are also compelling reasons from a usability standpoint to include keywords where they are relevant. A new study by HigherVisibility.com, whose findings were shared exclusively with Search Engine Watch, set out to investigate the relationship between the top ranked websites in various industries and the inclusion of keywords in their URLs. It found that nearly two thirds of top-ranking websites use keywords in their URLs – but this can vary significantly from industry to industry. So what can we learn from the findings about the importance of having keywords in your domain URL?...
SEO Tооlѕ
If уоu аrе lооkіng fоr wауѕ tо іmрrоvе уоur wеbѕіtе’ѕ ѕеаrсh еngіnе rаnkіng, уоu сlеаrlу nееd thе bеѕt SEO tооl thаt саn wоrk wоndеrѕ! Wіth SEO tооlѕ, уоu аrе gіvіng аn еdgе tо уоur buѕіnеѕѕ, оvеr іtѕ соmреtіtоrѕ. Amоng аll thе tесhnіԛuеѕ uѕеd tо ѕtudу аnd dеtеrmіnе thе ѕtаtuѕ оf еvеrу wеbѕіtе, rеѕеаrсhіng hаѕ рrоvеd tо ѕhоw a rаdісаl dеvеlорmеnt іn уоur ѕеаrсh еngіnе rаnkіngѕ. SEO tооlѕ саn rеѕоlvе еасh оf уоur соuntlеѕѕ рrоblеmѕ....
Every site starts off small. When I started out, I was terrified no one was ever going to visit my site. I resisted SEO because I thought it wouldn’t help. How wrong I was! Today, SEO plays an important role in my marketing, and it’s one of the first things I suggest to people. If you have a tiny website that no one visits, spend some time doing some SEO. You might be surprised at the result. It doesn’t have to be difficult or take a long time. Here’s how to do SEO on a site with no traffic....
The annual Imperva Incapsula Bot Traffic Report, now in its fifth year, is an ongoing statistical study of the bot traffic landscape. For our latest report we examined 16.7+ billion visits to 100,000 randomly-selected domains on the Incapsula network to tackle the following questions: - How much website traffic is generated by bots?
- How are bad bots used in cyberattacks?
- What drives good bot visits to various websites and services?
- Which are the most active bad and good bots?
The answers to these questions are found in the infographic below. In the accompanying commentary we take a closer look at some of the macro trends, as reflected in the activity of the most active bot archetypes.
We didn’t realize it when we started this research, but we were about to uncover a specific speed factor that Google uses to rank your website. It’s not just speed alone that matters, but a specific type of page speed that makes the real difference. The study you’re about to read is the largest study of the impact of website speed on Google search ranking ever performed. Ahrefs contributed ranking data, but it took massive amounts of crawling, collating, and crunching the data on our part to get accurate results. We surfaced several highly significant findings. These findings are significant, partly because they’ve never been revealed before, but also because they could make a massive impact on your website’s ranking!...
In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary SEO tactics like keywords stuffing, e-zine posting, and even article spinning. Oh, but how things have changed. Search engines have never been more sophisticated, and Google is relentless in its pursuits of providing users with the best experience possible. One element of SEO in particular that’s garnered a lot of attention recently is brand signals....
If we can figure this out, then we would know how to dominate local SEO.
I did exactly that. I set out to discover how Google’s local algorithm works. To do so, I turned to the only answer source I know: Data.
What you’re reading is one of the first ever massive data research projects that seeks to uncover how Google’s local algorithm works and what it takes to gain rank in local SEO....
If desktop search is the first trillion, and mobile search is the second trillion, where will we find the third trillion?
Well, for a start, there is some growth still to come even in searches like those that people are already doing even in the most mature markets - the best argument I have for that is this chart which shows the growth of e-commerce, and how all of Amazon’s growth fits into around 8% of the total retail market. Just as e-commerce has further to go, so there is still untapped search demand.
But that’s going to be slow going - it’s not going to add a trillion / year any time soon.
So what might?
Well, my theory is that it’s going to come from searches people aren’t doing yet.
Here’s some data and evidence...
Social contents are more readily indexed nowadays. This is because Google has deals in place with Facebook and Twitter already—search for a news item, and you’ll probably see a tweet or two appear in your mobile search results.
In 2016, more platforms will become more heavily indexed in the vaults available to Google and other search engines. Social posts will carry a value and a consideration similar to any independent web page, and the separation of “web” and “social media” will begin to blur even further from an SEO perspective.
Here’s an infographic from Caliber Interactive Dubai that highlights the benefits of social content and mobile optimization along with the 7 other key trends in the SEO industry that will help you up the game in the digital world.
Google Penguin, in its current form, is two years old. That’s right it’s been two years since the third version of Penguin came out. Google is now updating it again. The fourth version of the Penguin algorithm is set to make significant changes to the results that people get when they perform a Google search. Penguin 3.0 only hit 1% of websites, but this is set to be much bigger. The biggest change of all is Penguin is going to operate in real-time. The new signal will be part of the core search algorithm, which is a big surprise to a lot of businesses. But what is this update and how will it impact search?...
Think you know SEO? It’s all about keywords, content, and optimization, right?Not quite.Despite what you may think you know, search engine optimization has far less to do with content, coding, or site architecture than with psychology.The reason why people search for things in the first place is what matters. That’s especially true when it comes to effective SEO.I know, I know. You’ve been told time and time again to use specific keyword densities and to otherwise tweak the way in which words are arranged on the screen.What does psychology have to do with any of it?...
You can use schema to tell search engines that another group of words is a review from a happy fan and that those words in the footer make up your address and phone number.
Schema uses a growing number of itemtypes to help identify things like articles, local business, reviews, events, and products.
Now, before your eyes glaze over, you won’t have to learn a bunch of code to take advantage of Schema. You can use any number of Schema code generators to create the HTML code you might need for something like your address.
You can also test your structured data using Google’s testing tool...
Like most, you probably have a general idea of your primary keywords. For example, if you provide web design services in Denver, obvious keyword choices include: Denver website design, Denver website design companies and the like. But, you don’t want to stop there. There are two other things that you need to do: - Make a list of long-tail keywords to target, when creating blog posts and other content. - Learn more about your competition, including their target keywords. With that in mind, let’s review seven tools that you can use to find the best keywords for your business....
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Want more people to find and read your content? Then you need to be visible on search engines like Google. That’s why search engine optimization (SEO) is so important—because search engines remain the web’s dominant traffic driver. Even if you know little to nothing about SEO, Google has made two things clear: - It’s important that other websites link to yours. Since the beginning, links have helped Google figure out how to rank all the content that exists on the web. - You need to publish relevant content. If you want people to link to you, you need great content. And it needs to match the intent of the person searching for the things you sell or know lots about. But Google is evolving....
Most web designers don't have a clue when it comes to true SEO. Find out about 10 web design mistakes that can kill SEO efforts and learn how to fix them. My point is that even the so-called experts often make mistakes that have a negative impact on SEO. Sometimes because of ignorance and other times because they overlook critical details. So today, I want to help you avoid that by sharing some of the website mistakes I commonly see that kill SEOefforts. 10 design mistakes to avoid Failing to set quantifiable goals and measure your results ↓ Not thoroughly testing all design elements ↓ Not prioritizing page speed ↓ Improperly sized/unoptimized media ↓ Not prioritizing responsive design ↓ Changes in URL structure ↓ Ignoring website security ↓ Failing to test mission-critical elements ↓ Making excessive http requests ↓ Skipping the final launch checklist ↓
SEO is ultimately in the hands of Google that’s perpetually tweaking and improving its algorithm for optimal user experience.
This means plenty of potential for those who stay on top of things and continually rethink their game plan.
And to me, success largely comes from planning ahead and always having a strategy in place for getting to where I need to go.
That’s why I brainstormed some key aspects of SEO that I feel are most important for 2017....
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a webpage, according to recent research from Searchmetrics.
The annual Searchmetrics ranking factors report was based on an analysis conducted in 2016 of Google search results for 10,000 keywords. The researchers examined which webpages were presented in the top 10 mobile and desktop results for each keyword and then determined which factors correlated to high rankings.
The presence of a few technical requirements, such as H1 tags and HTTPS encryption, help pages rank well across almost all keywords, the analysis found.
However, many of the other factors that influence high search rank, such as time spent on site and click-through rate (CTR), are dependent on individual searchers and pieces of content.
The fact that top search results for keywords are now driven less and less by universal factors led Searchmetrics to conclude that marketers should increasingly focus on topic-specific SEO/content tactics rather than broad approaches....
Not to sound like a sleazy used-car salesman or an obnoxious motivational speaker, but there’s definitely a recipe for crushing it with your keywords. During the years, I’ve experimented with nearly everything under the sun and have come up with a surefire formula for dominating the SEO game by targeting the right keyword and tailoring your campaign to reach your audience. Here’s how to do it step by step....
On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images. What's beautiful about good on-page SEO is that's what's good for users tend to also be really good for search engines. Before reading on, know that these aren’t magical tricks that will catapult your site to the first search positions. They’re good practices that will, in time, help your website rank high for a particular keyword, if the website is, indeed, relevant....
Are Jews evil? It’s not a question I’ve ever thought of asking. I hadn’t gone looking for it. But there it was. I press enter. A page of results appears. This was Google’s question. And this was Google’s answer: Jews are evil. Because there, on my screen, was the proof: an entire page of results, nine out of 10 of which “confirm” this. The top result, from a site called Listovative, has the headline: “Top 10 Major Reasons Why People Hate Jews.” I click on it: “Jews today have taken over marketing, militia, medicinal, technological, media, industrial, cinema challenges etc and continue to face the worlds [sic] envy through unexplained success stories given their inglorious past and vermin like repression all over Europe.” Google is search. It’s the verb, to Google. It’s what we all do, all the time, whenever we want to know anything. We Google it. The site handles at least 63,000 searches a second, 5.5bn a day. Its mission as a company, the one-line overview that has informed the company since its foundation and is still the banner headline on its corporate website today, is to “organise the world’s information and make it universally accessible and useful”. It strives to give you the best, most relevant results. And in this instance the third-best, most relevant result to the search query “are Jews… ” is a link to an article from stormfront.org, a neo-Nazi website. The fifth is a YouTube video: “Why the Jews are Evil. Why we are against them.”...
SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.
Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here's what I’ve learned so far
The way we build links has changed quite a lot over the past decade, but links themselves are no less valuable. Like me, you may remember the early days of online marketing, when generating backlinks to a website was as simple as requesting links from link farms and other sketchy sources. Google put a stop to that, so generating backlinks for a brand-new website is a bit trickier these days. That doesn’t mean that it’s impossible, though. The sooner your site has a decent number of backlinks from authoritative, high-quality websites, the sooner its performance on the major search engines will improve. Although this is largely a waiting game, there are things you can do right now to generatefirst-rate backlinks to your new site. Follow the advice here, and you can easily generate upwards of 100 authoritative andrelevant backlinks to your new site in just 30 days....
These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic. But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO. "The problem is that most of it is either ill-informed or just factually incorrect," he explains. Luckily, because Barby's job has involved working with SEO and its experts over the past few years, he's built a go-to arsenal of resources on the topic -- which we're eager to share. If you're feeling overwhelmed by the amount of sites for learning SEO, fear not --- we've put together a list of some of the most comprehensive resources out there. Check them out below....
Even with Penguin 4.0 running in real-time, links continue to be one of the most important ranking factors going into 2017. While there are literally tons of over-complicated link building strategies (IFTTT Networks) sticking to these three simple types of links in 2017 will help you rank higher, attract more traffic, and increase leads. While we are not diving into the specifics of each type of link building, this will give you a checklist of link building strategies to brush up on....
SEO copywriting is the answer to one of the biggest challenges faced by many website owners these days. Users now have to create content that appeals to people and search engines alike.
After all, we not only want to rank well and generate traffic but also turn that traffic into buyers, customers, and subscribers, right?
These two goals used to be the responsibility of SEO specialists and copywriters and it used to be enough to be either or. However, the way search engines work today, that is no longer the case.
To be successful in today’s online market, website owners and online marketers need to master both sides of the equation and embrace what is known as SEO copywriting.
If you are unsure what hides behind that term, this article will not only explain what it is but also show you SEO copywriting best practices to start using right away.
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![SEO is Evolving: Trend You Need to Know About [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/jAQALlJsssHQC3vqsNUuwDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Usability is even more important than keywords in domain names.