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It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems. But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? Today we’ll be taking a look at four unexpected benefits of content marketing. We’ll go over how these tangential content benefits can help you grow your business, and outline some things you may want to consider before launching your next content marketing campaign....
DA (domain authority) is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you’ll have. But––you guessed it––a low DA can result in huge losses of traffic and ranking. That’s why it’s important to have a good DA. I see lots of people having trouble changing their DA and that’s because it’s somewhat of a long-term process. You can’t just make a couple of changes and expect your DA to skyrocket. However, there are actionable steps you can take to improve your DA. It won’t happen overnight, but it’ll happen faster than you think. I’ve put together this plan that helped one of my clients increase their DA by 5 points in just 2 weeks. Take it from me. This plan works....
Does that sound difficult?
Yes, it can be if you don’t know what to do, or if you don’t have a process for creating them. That’s why I’m going to break down my process for title tags step-by-step.
When you get used to it, creating optimized page title tags is actually pretty easy.
We’ll go through that process, but first, let’s look at why title tags are important for SEO....
How much does page load time actually affect your conversion rates?If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticeable improvements in customer experience, conversion rates, and ultimately, your sales revenue. In fact, reducing your website's page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. Up to 79% of customers who are dissatisfied with a website's performance say they're less likely to buy from the same site again. But can big business issues actually be solved simply by shaving off a few milliseconds on your website's page load time? To see the real power of page load time, we at Skilled compiled 12 case studies from real companies in the infographic below. These examples illustrate the impact reducing page load time Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time....
Is longer really better? Is it worth it? Are you wasting your time? Then, I’m going to give you a surefire formula for not wasting your time when you write articles — a powerful method that will make your articles rank on top. This article isn’t for the faint of heart. It wasn’t easy to write, wand it might not be easy to read. But if you’re ready to stop wasting time, start ranking high, and move your content marketing method to the next level, read on....
Want more people to find and read your content? Then you need to be visible on search engines like Google. That’s why search engine optimization (SEO) is so important—because search engines remain the web’s dominant traffic driver. Even if you know little to nothing about SEO, Google has made two things clear: - It’s important that other websites link to yours. Since the beginning, links have helped Google figure out how to rank all the content that exists on the web. - You need to publish relevant content. If you want people to link to you, you need great content. And it needs to match the intent of the person searching for the things you sell or know lots about. But Google is evolving....
SEO Tооlѕ
If уоu аrе lооkіng fоr wауѕ tо іmрrоvе уоur wеbѕіtе’ѕ ѕеаrсh еngіnе rаnkіng, уоu сlеаrlу nееd thе bеѕt SEO tооl thаt саn wоrk wоndеrѕ! Wіth SEO tооlѕ, уоu аrе gіvіng аn еdgе tо уоur buѕіnеѕѕ, оvеr іtѕ соmреtіtоrѕ. Amоng аll thе tесhnіԛuеѕ uѕеd tо ѕtudу аnd dеtеrmіnе thе ѕtаtuѕ оf еvеrу wеbѕіtе, rеѕеаrсhіng hаѕ рrоvеd tо ѕhоw a rаdісаl dеvеlорmеnt іn уоur ѕеаrсh еngіnе rаnkіngѕ. SEO tооlѕ саn rеѕоlvе еасh оf уоur соuntlеѕѕ рrоblеmѕ....
Every site starts off small. When I started out, I was terrified no one was ever going to visit my site. I resisted SEO because I thought it wouldn’t help. How wrong I was! Today, SEO plays an important role in my marketing, and it’s one of the first things I suggest to people. If you have a tiny website that no one visits, spend some time doing some SEO. You might be surprised at the result. It doesn’t have to be difficult or take a long time. Here’s how to do SEO on a site with no traffic....
When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results. At the moment, Google Knowledge Graph is more like a toaster oven than a Terminator. There’s a lot it can do, but also a lot it can’t do. One thing is for certain — you can’t hope that the Knowledge Graph is going away, or that it won’t affect you. Eventually it will, and it’s only going to get smarter. So there are now two ways you can approach this:...
Search engine optimization is a big puzzle with many moving parts. Every little thing has an impact on your site’s performance in search engines. For that reason, it is important to learn how to do an SEO audit of your WordPress website. Auditing your site means looking at its most important SEO markers to make sure it’s up to snuff. That way, you are able to find weak spots might be hurting your performance. By fixing them, you can then improve your standings, even dramatically so in some cases. Since SEO audits are something that should be done on a regular basis, it’s a good idea to learn how to do it yourself. Strap on your SEO helmet and let’s get cracking....
Not to sound like a sleazy used-car salesman or an obnoxious motivational speaker, but there’s definitely a recipe for crushing it with your keywords. During the years, I’ve experimented with nearly everything under the sun and have come up with a surefire formula for dominating the SEO game by targeting the right keyword and tailoring your campaign to reach your audience. Here’s how to do it step by step....
So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world. And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right? Well, maybe. Although, it takes a little more than just hitting the publish button. To get your site listed, you'll need to check a few boxes first. Let's walk through it ......
If we can figure this out, then we would know how to dominate local SEO.
I did exactly that. I set out to discover how Google’s local algorithm works. To do so, I turned to the only answer source I know: Data.
What you’re reading is one of the first ever massive data research projects that seeks to uncover how Google’s local algorithm works and what it takes to gain rank in local SEO....
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In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side. We will also take a look at some of the common pitfalls that can befall businesses looking to build a new website that is central to your digital marketing efforts. In brief, I am going to help you ensure your next site is a lean, mean SEO and digital marketing machine....
I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content creation; identification of low-hanging fruit keywords; and internationalization. I’ve picked what I felt was the best advice for each of these categories because I’ve personally seen results from these actions on my own client sites:...
Now before you run away after reading the term “XML sitemap,” let me give you some good news. Even though an XML sitemap is considered a “technical” side of SEO, it’s not hard to make one. And, really, it’s not “technical” either. In fact, in just a few minutes you could create a really good XML sitemap. You don’t have to know how to code. You just have to know how to click. It’s free. It’s easy. It’s relatively simple, and it can improve your SEO....
Imagine a world without search engines. It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language of your audience to reflect it back to them. It’s going to take a lot more work....
More recently, Webmaster Trends Analyst John Mueller stated in a Google Webmaster Central office hours hangout that keywords in URLs are a “really small ranking factor”. But small can still make a difference in the grand scheme of things, and there are also compelling reasons from a usability standpoint to include keywords where they are relevant. A new study by HigherVisibility.com, whose findings were shared exclusively with Search Engine Watch, set out to investigate the relationship between the top ranked websites in various industries and the inclusion of keywords in their URLs. It found that nearly two thirds of top-ranking websites use keywords in their URLs – but this can vary significantly from industry to industry. So what can we learn from the findings about the importance of having keywords in your domain URL?...
Only 17% of small business owners will invest in search engine optimization (SEO) in 2017, 26% admit to having a Web site with only one page, and 43% say they have no plans to change or improve their online presence this year.
A joint study between David Ricketts, innovation fellow in the Technology and Entrepreneurship Center at Harvard University found that only 54% of small business owners report that they are confident their company's online presence performs well, despite the small number of owners who are embracing online marketing.
Web.com Small Business Digital Trends Report surveyed 300 small business owners to learn how they use online channels to grow their businesses -- from dentistry to contractors, and artists to welders or dry cleaners, and retailers with ecommerce sites.
Although SEO can help businesses rise to the top of search engine query results, most small business owners do not cite the search media as a priority. Only 17% say they plan to add SEO to their online marketing strategy in 2017, and only 5% consider SEO a top priority for the year....
Most web designers don't have a clue when it comes to true SEO. Find out about 10 web design mistakes that can kill SEO efforts and learn how to fix them. My point is that even the so-called experts often make mistakes that have a negative impact on SEO. Sometimes because of ignorance and other times because they overlook critical details. So today, I want to help you avoid that by sharing some of the website mistakes I commonly see that kill SEOefforts. 10 design mistakes to avoid Failing to set quantifiable goals and measure your results ↓ Not thoroughly testing all design elements ↓ Not prioritizing page speed ↓ Improperly sized/unoptimized media ↓ Not prioritizing responsive design ↓ Changes in URL structure ↓ Ignoring website security ↓ Failing to test mission-critical elements ↓ Making excessive http requests ↓ Skipping the final launch checklist ↓
SEO is ultimately in the hands of Google that’s perpetually tweaking and improving its algorithm for optimal user experience.
This means plenty of potential for those who stay on top of things and continually rethink their game plan.
And to me, success largely comes from planning ahead and always having a strategy in place for getting to where I need to go.
That’s why I brainstormed some key aspects of SEO that I feel are most important for 2017....
If you are looking for improved search rankings, increased traffic and overall better SEO performance of your site, this article is a great place to start. The Best SEO Tools and WordPress SEO Plugins for 2016 In order to make things a little easier, we have divided the tools below into different categories. You will find SEO tools and plugins for keyword research, rank tracking, content optimization, on-page SEO, technical SEO, link building and link removal. The list also includes a mix of free and paid WordPress SEO plugins....
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a webpage, according to recent research from Searchmetrics.
The annual Searchmetrics ranking factors report was based on an analysis conducted in 2016 of Google search results for 10,000 keywords. The researchers examined which webpages were presented in the top 10 mobile and desktop results for each keyword and then determined which factors correlated to high rankings.
The presence of a few technical requirements, such as H1 tags and HTTPS encryption, help pages rank well across almost all keywords, the analysis found.
However, many of the other factors that influence high search rank, such as time spent on site and click-through rate (CTR), are dependent on individual searchers and pieces of content.
The fact that top search results for keywords are now driven less and less by universal factors led Searchmetrics to conclude that marketers should increasingly focus on topic-specific SEO/content tactics rather than broad approaches....
In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary SEO tactics like keywords stuffing, e-zine posting, and even article spinning. Oh, but how things have changed. Search engines have never been more sophisticated, and Google is relentless in its pursuits of providing users with the best experience possible. One element of SEO in particular that’s garnered a lot of attention recently is brand signals....
On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images. What's beautiful about good on-page SEO is that's what's good for users tend to also be really good for search engines. Before reading on, know that these aren’t magical tricks that will catapult your site to the first search positions. They’re good practices that will, in time, help your website rank high for a particular keyword, if the website is, indeed, relevant....
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We all know content marketing drives traffic, but it has a few more surprising benefits that really help you build a business. Check out these four non-obvious benefits of content marketing. Useful tips, well explained.