Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to use SlideShare for Business: The Success Formula

How to use SlideShare for Business: The Success Formula | Public Relations & Social Marketing Insight | Scoop.it

I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland. 


Why use SlideShare?


You can get a huge number of leads for only $19/month (pro-version) SlideShare gets 60 Million visitors/month (your website does not) SlideShare has great SEOThe primary intent of SlideShare users is business (as compared to YouTube for Facebook)....

Jeff Domansky's insight:

Andrea Vahl offers an excellent guide and resource for SlideShare. Recommended reading. 9/10

Jeff Domansky's curator insight, August 16, 2014 9:14 PM

Here's how to harness the power of Slideshare for results.

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SlideShare Best Practices: How to Turn Written Content Into a Winning Deck | Copyblogger

SlideShare Best Practices: How to Turn Written Content Into a Winning Deck | Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

...SlideShare was the “quiet giant of content marketing” way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers.

But while SlideShare has proven to be a great new medium for sharing content, many people are still asking how to get started with it.


In this article, I want to provide best practices for the simplest way to get started with SlideShare: turning a written piece of content into a SlideShare deck....

Jeff Domansky's insight:

Dave Paradi, PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.

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SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes

SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes | Public Relations & Social Marketing Insight | Scoop.it

Since I created the slide deck as part of a blog post that had yet to go live, we gave it zero promotion. And yet, when we happened upon our SlideShare page the following day, it had earned over 3,000 views. The presentation got picked up as a featured slideshare on SlideShare’s social media page. Our 10 minutes of quality time to build it resulted in over 5,000 views in one weekend.


What did we learn from this?

  • SlideShare is worth our time.
  • SlideShare users are eager for quality content.
  • SlideShare has huge potential for businesses and brands looking for a new audience.


Of course, it all starts with the slides.

Jeff Domansky's insight:

SlideShare tips for creating presentations that are beautiful, viral, and effective. Have a look at this Buffer guide to Slideashare presentations and see why I rate it 10/10. Awesome resource!

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SlideShare for Business: Tips and Tricks for Success from #SMMW14

SlideShare for Business: Tips and Tricks for Success from #SMMW14 | Public Relations & Social Marketing Insight | Scoop.it

If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here.


’SlideShare is a fantastic opportunity for marketers and businesses for many reasons, including:

- Huge visibility: over 60 million unique views / month

- Relevant audience: heavily business focused

- Improved search visibility: presentations posted on SlideShare tend to rank high in organic search


Below are 3 tips to help you achieve success in SlideShare....

Jeff Domansky's insight:

SlideShare is a very effective marketing tool when used strategically .

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