Public Relations & Social Marketing Insight

Do you struggle to get Twitter followers who actually produce results for you in your business?

Social media isn’t a popularity contest – it’s a tool to connect us with the people and things that matter most in our lives. When it comes to Twitter, it’s possible to have 50,000 meaningless followers that do nothing for your business while another person may have 1000 followers that are highly active and engaged.

Which would you rather have? I know I would always choose the 1000 highly engaged followers over 50,000 followers that never end up doing anything to forward my objective for being on Twitter in the first place.

If you’re a data wonk or just a social media nerd like me, you’re going to LOVE Twitter analytics. The good news is, its easy to acess and simple to use. Start by logging into your account.

Visit  https://analytics.twitter.com/user/[your twitter handle here]. You should see a blue box right up top that offers you access to your “Tweet Activity Dashboard.” Click it. If you don’t see the box, you can get to your analytics by visiting https://ads.twitter.com and selecting “Analytics” from the dropdown menu on top.

What Analytics Matter?
To determine what analytics are most valuable to you, start by revisiting your goals. What are you trying to accomplish through your social media presence? Is it reach (are you trying to reach the widest audience?)? If so, you’ll want to see when your tweets are getting the most organic reach and how your followers are trending. Are you growing your follower base? Is there a time when some tweets do better than others?...

Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried to consolidate a list of ideas you can use for your Twitter posts....

It’s Twitter contest time! We have the must-see ideas and examples to get you inspired. Once you’ve checked out Twitter’s contest guidelines, and you’re ready to get creative, here’s seven Twitter contest ideas and examples to help you plan an excellent contest of your own.

...At the moment, the updated search bar is pretty basic. Twitter plan to continue upgrading as time goes on, and more and more advanced features will become available over time. Still, you're able to set a few parameters, such as the dates you search between and whose posts you're combing through. In other words, you can choose to search a certain person’s tweets between December and January of last year, and you can choose to only search for tweets which contain the hashtag #christmas.

This allows you to track people's changing opinions over time.For those who understand coding and binary and scary words, Twitter have explained their new search bar in impossible amounts of detail over at their official blog post. If you speak fluent binary, check it out. If you don't, all you need to take away from this article is that Twitter is now even more powerful than it was before.

Everyone wants more. It’s one of the most common questions in marketing: How do I get more Twitter followers? The most common answers usually go like this: tweet more, be helpful and engage with people. Sound familiar?

But do these things really grow your following? We’re about to find out. This is a three part post:

• New original research into the real reason that Twitter followings grow. Does tweeting more actually lead to faster follower growth?
• Review of the tactics – black, white and gray – to getting more followers. We’ll step over to the darkside of social media
• Finally, we’ll ask ourselves why we want a lot of followers anyway?...

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).

Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....

Twitter’s Analytics tool has never been super forthcoming about all it can do. From its lackluster announcement of a stellar feature to non-obvious ways of getting at your data, it’s a goldmine without a map. As you start looking at the year’s marketing data, you might logically say, hey, can we analyze how we did on Twitter? From the default Analytics interface, the answer might appear to be no. Luckily, there’s a trick to get the answer you need.

First, log into Twitter Analytics by going to  ads.twitter.com  or  analytics.twitter.com,  depending on what your account is set up for (if you don’t see anything in one, try the other). Next, go to the Tweet Activity section....

Every day more than 500 million tweets get sent!Getting noticed among all this noise is tough. You can’t just tweet & forget about it anymore.

Today HOW you tweet is just as important as WHAT you tweet!

With that in mind, HubSpot recently released new data giving awesome tips on HOW to tweet.

The tips in this HubSpot infographic show you how to optimize your tweets to reach as much as your target audience as possible.

You’re probably already using a couple of these Twitter tips, but I guarantee a few of them are new — and those are the ones that’ll improve your Twitter strategies big time!...