Public Relations & Social Marketing Insight

Blogger outreach is an important part of marketing and PR strategies. But there's a right way (and many wrong ways) to conduct effective outreach.

...But this post isn’t about influence measurement, really — it’s about blogger outreach. And how to do it in the most respectful, most effective and most fruitful manner possible. My longtime friend Fernando Fonseca had an experience that might broadly be called “influencer outreach” or “blogger outreach” recently that inspired him to blog about it. He was nice enough not to call the brand in question out on their tactics publicly, but we’ll use Fernando’s experience as a case study in what not to do when you’re engaging in blogger outreach. And please, for all that’s holy, heed this advice....

Wow. I still can't quite get my head around last night. What started as a few angry tweets, mentioning no names at all I may add, certainly escalated very quickly. My intention was just to vent, I was incredibly angry at being insulted in such a manner. I thought I would get a handful of replies and forward the offending email onto a few blogger friends as a warning. I didn't expect to gain 400+ new twitter followers as a result and @mentions I couldn't keep up with.

[A PR agency gets stupid at blogger relations - JD]