Public Relations & Social Marketing Insight
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Writing A Business Book Is Good PR | Jayme Soulati

Writing A Business Book Is Good PR | Jayme Soulati | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - May 15, 2013 10:40 PM
Writing a business book is good pr and marketing for a brand. Bloggers have the best opportunity to write a business book.

 

...What usually gets in the way of publishing a book on any medium is confidence. Here’s a word of counsel…ignore the naysayers that bloggers who write books are not authors. Instead, think of what’s good for your business.

 

How do you market your products and services?  Would it be advantageous to have a book, how-to manual, e-book for free on the website, or e-book for sale online to market your business? Did you nod in agreement? Indeed.

 

One more time…writing a business book is good public relations for your company!  Here’s how:...

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Jayme Soulati's post will inspire you to think about writing a book and its benefits to your business or profile.

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Business Blogging Pros, Cons & Best Practices for Better Content Marketing | TopRank

Business Blogging Pros, Cons & Best Practices for Better Content Marketing | TopRank | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - May 14, 2013 8:15 AM

Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right....

 

According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to incorporate blogs into their website as a section or subdomain, or host them on their own domain name as we do. With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage.

 

Trust me, I’m in the content business and they don’t. In fact, brands split just 11% of their total social media budget between blogging and influencer outreach. So just to clear up any ambiguity and to follow the format for this series, here goes:...

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Here's a useful overview of business blogging and content marketing. The author shares several examples of companies doing business blogging the right way.

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We Wrote 150 Blog Posts In 50 Days, How About Our Traffic?

We Wrote 150 Blog Posts In 50 Days, How About Our Traffic? | Public Relations & Social Marketing Insight | Scoop.it
From www.viralblog.com - May 15, 2013 1:24 AM

For the last year we’ve written about 2 blog posts each week on our blog LogMyCalls. We said we had a content strategy, but we really didn’t. Our blogs were read, but not all that much. It sort of felt like we were writing into an empty box. Then I came across a blog post by a guy who had written 50 blog posts in 25 days. His traffic went up, his organic traffic went up, his referral traffic went up. Everything went up.

 

So, we decided to do something similar at LogMyCalls. We decided to write 150 blog posts in 50 days. We did this from Feb 3 until April 13. We only published blogs on weekdays, so the experiment lasted 10 weeks. Three blogs a day, 5 days a week. We wrote on marketing and call tracking related topics. The results of this test speak for themselves...

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What an interesting case study in blogging, content marketing and SEO. Lots of inspiration here!

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