Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits.
In 2013, B2B marketers will spend, on average, 33 percent of their budgets on content marketing (a 7 percent increase over last year) and 91 percent of respondents use content marketing of some type, according to the 2013 B2B Content Marketing Report. Another 54 percent plan to increase content marketing spending this year. Content is equally important among B2C marketers, 86 percent of whom are using content marketing while allocating 28 percent of their budgets to it, according to the Content Marketing Institute.
In short, if your company isn’t emphasizing content, your competitors are. And a blog is a good foundation for any content marketing strategy....
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