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Since my last piece on turbo-boosting content curation, I’ve fielded plenty of questions on my curation workflow. I’ve also seen more brand examples of content curation – some of which I like, some of which irritate me. I’ll show you a few. Curation can work well for brands, but it really starts with individuals. I define content curation as: The systematic process of sharing content from our expertise with our online networks. The “systematic” part is there for a reason – if we just compulsively retweet/share things we like, that’s not curation. That’s seat-of-pants....
Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter. What is content curation? Content curation is all about mining the internet for material that can be shared on your social networks. It’s about finding great content and presenting it to your social media followers in a way that’s organized and meaningful....
Content curation is a crucial part of content marketing. These content curation tools will help you curate content like a pro! Implementing the ideas mentioned in this article will help in making your post stand out among the rest, making it viral. A viral post means more visitors, which means a higher chance to get higher leads....
These are companies and publications that don’t just aggregate content – they add their own commentary and spin to what they curate. Every edition of their newsletter, every blog post, every social media share is chosen for a specific purpose and reviewed by a human before it is shared. In other words, these sources curate their content like museum curators. They aim for quality rather than quantity. They rely on themes to group and organize their content. They often explain why something is important, or why they felt it was worthy of inclusion. They are discerning collectors.These are definitely not the only great examples of content curation examples, but they are at least some of them. We hope you’ll add your own favorites to the comments section below....
They’re two sides of the same coin, in that without a stream of discoverable content you have nothing to share and without any publishing tools you have nowhere to put all the great content you have in your back pocket. For that reason, we’re splitting our tool summary right down the middle and offering our top three picks for both content discovery and publishing that content in a way that drives traffic. Before you check them out, you might want to make sure you're up to speed with popular social media and marketing tools like Buffer and Tweetdeck....
Content is king. Create more content. Write more blog posts. That's the story that many content marketing gurus and social media gurus have been preaching for the last few years. It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared. Which is why now more than ever, there is a real need in the world for people who curate great content....
I tried to get into Pinterest, I really did, but I could just never figure out how to utilize it like many of my friends and colleagues, so I did what any good lifestyle and tech writer should do when confronted with a service they don’t understand – give up on it. Out of site, out of mind. I obviously understand the benefits of a curation service like Pinterest, but it wasn’t for me. Why am I talking about Pinterest, you ask? Well, this new app from Jeff Weisbein, called Shout, is kind of like a stripped-down version of Pinterest without the focus on pictures linking you to everything. Available on both iOS and as a Google Chrome extension, the app basically functions as a curation tool that lets you quickly add links to customized lists that you, or someone you know, has created.It’s a breeze to use, and really has almost endless possibilities for personal endeavors, hobbies, and collaborations with other creatives. Or maybe you just want to share some dank memes with your buds. I had the chance to talk with Jeff to learn more about Shout, as well as the inspiration behind the app and how Shout can even be used for quick newsletter creation. Check it out below!...
A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other credible sources in your industry.
The list of content curation tools below will help you save money, time and effort by recycling the best content available.
Not only will they help you engineer a content recycling system, they will also help you avoid plagiarism in the process....
Content marketing works. But it's a challenge. According to a Content Marketing Institute report, marketers said “producing content consistently” is one their top challenges. Content curation is one solution to this problem. What does it look like in practice? Beth Kanter offers a useful definition: Content curation is the process of sorting through the vast amount of content on the web and presenting it in a meaningful and organized way around a theme. The work involves sifting, sorting, arranging, and publishing information. Let’s explore how to 10X your marketing reach using content curation....
Reflecting content marketing’s coming of age, content curation requires a focus aligned with your content strategy and business goals. Ideally, these should be broader than making money. Like content marketing, content curation requires a documented strategy to reach its maximum potential. It must be integrated into your documented editorial mission. Further, content curation thrives on intelligent content. To effectively curate owned content, you must be able to identify related and relevant content....
...It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, and share good materials from other smart likeminded people or companies. This is the whole premise behind content curation.
It is easy to get online, set up some social profiles, and start sharing to your heart’s content. But like anything, there’s a right and a wrong way to curate content.
Below are nine tips to keep in mind if you want to succeed at content curation. If you want to build a network of loyal friends and followers, do your best to follow along with all nine of these ideas. Over time, doing it the right way will work if you stick to it....
...To rank for a specific search phrase requires keyword research, content creation, and time to appear and climb up in the listings. It may also require supporting paid search advertising.
By contrast, content curation takes old fashion elbow grease. Translation: employee time.
Mind you not all content curation is created equal.
Bargain basement content curation won’t beat search. I’m talking about stripped down curation that attracts little distribution boost. This content curation adds little to the existing content beyond a ho-hum title and short, unmemorable commentary.
Here are 3 ways that content curation beats search for content distribution....
An informative graph. Read also this blog post on Brafton that explores each part of the infographic. A great read and a great reminder of the importance of qualitative content not only to attract your audience but to be a must resource, easy to find. "The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents." Again, be an amazing curator, push valuable content. The rest will follow naturally.
Via Gerrit Bes, axelletess, Guillaume Decugis
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Content curation. You’ve probably heard about it, you might have even read a few pieces on the subject but you never really went through it. How many times did it happen to get a topic idea and start writing on it immediately? And after you’ve hit publish you didn’t get the expected results. The curated content marketing technique can actually boost SEO. Big time. And below you can find some case studies that prove exactly that....
Regardless of your industry, audiences love curation. On a personal level, 50 percent of audiences consume news online and 30 percent read news on social media daily. Furthermore, 41 percent of internet users actively share the content of others. The internet is meant to be a hub for sharing ideas and engaging in discussions for growth. It's more than a billboard for broadcasting your ideas. With this knowledge in mind, you can take strategic steps to increase your brand awareness through curation. Check out the infographic below to learn how to do curation from a brand's point of view. It starts with the basics of why curation is important, and then takes a deep dive into the strategic process. Regardless of your company's size or resources, it's possible to implement a curation plan that makes a difference. All it takes is a little creativity and a commitment to improvement....
Interactive training courses are fun! They immerse the learner in different experiences – all designed to maximize retention. Of course, all of these won’t be possible without the valiant efforts of the course creator. Now, let’s move over to the side of the course creator. Every course creator knows all too well the time and effort invested into creating those fun, interactive courses. Countless hours are spent on research. Sleepless nights are devoted to designing courses. And the frustration seems endless when jumping from revision to revision just to ensure the quality of each module. There is, however, a much easier way to create interactive training courses quickly. This is where training content curation comes into play....
Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell. To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right....
"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important. For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For example, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you're writing about. And while very cool, it can be tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that can demand your time and attention. That's why the responsibility of content curation is important. Think of it as being a successful wedding DJ: Your selections can't all be ad hoc and safe. After all, people can only hear Kool & The Gang's "Celebration" so many times before the floor clears, and that sort of playlist isn't personalized for your audience. But if you know your audience, you can accurately gauge the temperature of the room and have the confidence to give the people what they want. The same goes for content curation. Instead of just rounding up the most generally popular things on the web, pick the ones that are going to be the most relevant and interesting to your audience, and provide the context around them that makes your site a destination. Of course, we never said that was easy. Where do you find this content, anyway, especially given the information overload we opened with? Good news: We're here to help you prioritize the resources by outlining some of our favorites below.
“Did you know that blog posts that are over 1,000 words generate the highest search engine rankings? “~yoast.com by Marieke van de Rakt, both researcher and project manager at Yoast. So how do you write high-quality posts that would be of relevant interest to your target market? That’s where you can use content curation to help keep the interest of your target market on your blog. “External links show a positive correlation between a page’s outgoing links and it’s search rankings Outgoing links are good for SEO.” Interesting article about linking with anchor text.” ~moz.com By Cyrus Shepard – of Whiteboard Friday...
I made the case for content curation in my previous post. The next priority is to decide who’s competent to do the curating and what the 10 key steps to content curation success are. One option is to allow individuals or teams to curate content for themselves. Under this system, everyone spends a few hours each day checking multiple sites, sources and social media in search of the most relevant content. While this might be a nice idea, it will likely prove impractical given the pressures of modern working life. So, your organization will need to have a designated – and trusted – curator, or team of curators. Ideally, these curators know the learners’ specific interests and professional goals so that they can deliver relevant external content, in the right place, at the point of need. This suggests that it’s L&D professionals who are best placed to become an organization’s curators for learning....
Having recently successfully managed a social media program for a client in which 99 percent of the content published was curated, I can speak firsthand as to the power of content curation to empower a social media strategy. Content is the currency of social media, but that doesn’t necessarily mean that the burden of all content creation falls on you! The beautiful thing is that there is an almost unlimited treasure trove of content that is still waiting to be searched for, discovered, and reused.
I’ve been writing about content curation for a few years, so I wanted to take the opportunity here to outline what I think are the best practices you should be following in your content curation....
Nobody wishes you luck unless you’re an underdog. In Hollywood, our favorite protagonists like Rocky, Luke Skywalker, and Elle Woods all hear words of encouragement from friends and mentors before they take on a crucial challenge. But wishing someone luck also comes with the understanding that these protagonists may fail. (The subtext: Good luck because you’ll need it.) However, those protagonists didn’t really need luck. When we break down their victories, we can see that they channeled all of their effort into preparing a strategy that would help them be successful. Such preparation applies to everything from boxing to intergalactic warfare to content marketing. (You saw where this was going.) As brands increase their content investments, it will only get harder for them to outperform competitors. B2B brands already spend an average of one-third of their marketing budgets on content. In 2017, 39 percent of brands plan to increase this investment, making it that much harder to separate yourself and drive ROI. As companies prepare to kick off their content programs in 2017, it’s important to look at the strategic levers that could impact their investments. Since luck will only get you so far, here are five factors to consider for the upcoming year....
Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it.
The first? Content creation. As described in this graphic by the folks at Rebuild Nation, these are original posts centered around what your business offers. They can be in the form of promotions or even daily deals.
Another vital component of a successful online strategy is content sharing. These are informative posts aimed to engage your followers. These can include links to third party sites, trending news, etc....
...If you haven’t used content curation as part of your content marketing strategy, you could be missing out. Content curation sites and pages frequently attract audiences because they fulfill a very real need to skip through the clutter and find valuable content. People simply don’t have the time nor the patience to pore through pages of Google results, Twitter feeds, and Facebook messages in order to find the items that want. Content curation offers up a considerably faster and potentially useful avenue for discovery.
When you curate content well, you can build up an audience of people who depend on your ability to point them towards the resources they need. You become an authority figure, a trusted source. And in the internet, that trust is invaluable....
The Best Email Designs in the Universe (that came into my inbox)
Via Robin Good
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![Why is Content Good for SEO [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/2Y-PYxkl1OFNkJJaC2FMWDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here's some answers to questions I've gotten about the value of content curation, and some companies doing it right - or not.