Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Definitive Guide to Content Curation: Strategies, Tips, and Tools

The Definitive Guide to Content Curation: Strategies, Tips, and Tools | Public Relations & Social Marketing Insight | Scoop.it

Many of us are curating content without even thinking about it.


We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter.


What is content curation?


Content curation is all about mining the internet for material that can be shared on your social networks. It’s about finding great content and presenting it to your social media followers in a way that’s organized and meaningful....

Jeff Domansky's insight:

Content curation is all about mining the internet for material that can be shared on your social networks.

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Training Content Curation: Everything you need to know – TalentLMS Blog

Training Content Curation: Everything you need to know – TalentLMS Blog | Public Relations & Social Marketing Insight | Scoop.it

Interactive training courses are fun! They immerse the learner in different experiences – all designed to maximize retention. Of course, all of these won’t be possible without the valiant efforts of the course creator. Now, let’s move over to the side of the course creator.


Every course creator knows all too well the time and effort invested into creating those fun, interactive courses. Countless hours are spent on research. Sleepless nights are devoted to designing courses. And the frustration seems endless when jumping from revision to revision just to ensure the quality of each module.


There is, however, a much easier way to create interactive training courses quickly. This is where training content curation comes into play....

Jeff Domansky's insight:

Here's how to use curation to build training courses along with some valuable curation tips.

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How to Do Curation Effectively by CopyPress

How to Do Curation Effectively by CopyPress | Public Relations & Social Marketing Insight | Scoop.it

Regardless of your industry, audiences love curation. On a personal level, 50 percent of audiences consume news online and 30 percent read news on social media daily. Furthermore, 41 percent of internet users actively share the content of others.


The internet is meant to be a hub for sharing ideas and engaging in discussions for growth. It's more than a billboard for broadcasting your ideas. With this knowledge in mind, you can take strategic steps to increase your brand awareness through curation.


Check out the infographic below to learn how to do curation from a brand's point of view. It starts with the basics of why curation is important, and then takes a deep dive into the strategic process. Regardless of your company's size or resources, it's possible to implement a curation plan that makes a difference. All it takes is a little creativity and a commitment to improvement....

Jeff Domansky's insight:

Learn how to do curation effectively with these tips from CopyPress.

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5 content curation examples so good they’ll make you jealous

5 content curation examples so good they’ll make you jealous | Public Relations & Social Marketing Insight | Scoop.it

These are companies and publications that don’t just aggregate content – they add their own commentary and spin to what they curate. Every edition of their newsletter, every blog post, every social media share is chosen for a specific purpose and reviewed by a human before it is shared.


In other words, these sources curate their content like museum curators. They aim for quality rather than quantity. They rely on themes to group and organize their content. They often explain why something is important, or why they felt it was worthy of inclusion.


They are discerning collectors.These are definitely not the only great examples of content curation examples, but they are at least some of them. We hope you’ll add your own favorites to the comments section below....

Jeff Domansky's insight:

Sometimes, just showing an example is the best way to illustrate an idea. Scoop.it shares 5 content curation examples so good they'll make you jealous.

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