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According to the survey, 35 percent of consumers said that the introduction of virtual reality will make them more open to purchasing more online since it will give them a more realistic feel of the product. In addition, 22 said virtual reality will make them less likely to visit a physical retail store....
Jeff Domansky's insight:
Coming soon to your desktop or mobile: Virtual Reality shopping.
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A recent survey by Eccolo Media, a San Francisco-based content marketing outfit, provides some insight into just how influential social media may be when it comes to technology purchases. Some of the results suggest that social media may not be as dominant as once thought. The handy infographic (below) shares some of their findings. A few key take-aways that caught my eye include: - Social can grab your customer’s attention, convince them of a “need,” but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase....
Jeff Domansky's insight:
Thoughtful look at the strengths and weaknesses and impact of social media on sales.
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We asked innovators behind some of the companies on this year's Most Innovative Companies in Advertising/Marketing list, representing key constituencies in the ad landscape—creative agencies, brands, marketing technology startups, and media platforms—for five predictions for the next five years. While some of their answers spoke to now-familiar trends—the continued growth of mobile and its attendant impact on brand messaging, the continued rise of video and virtual reality, the need for brands to work on a timeline that matches culture, not ad campaigns—their predictions touched on a much wider range of topics, from the shrinking of the product development cycle to data and the place of technology in the marketing continuum (and even a prediction that the banner will work!). That range of topics, in itself, speaks to one, overall, very safe prediction, summed up by Percolate's Noah Brier: "The complexity of modern marketing is only going to keep increasing." See more forecasts below....
Jeff Domansky's insight:
The future of marketing according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adam&eveDDB, and 72andSunny.
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“The essence of strategy is choosing what not to do.” – Michael Porter
Jeff Domansky's insight:
Great advice from Joe Pulizzi about building core competency first.
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As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan.
Jeff Domansky's insight:
Helpful tips on creating a one-page marketing strategy. Nice and easy and suggested reading.
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When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. Developing a social marketing plan is sort of like rock climbing. Here's a basic checklist to help you get started....
Jeff Domansky's insight:
Just the basics to help you develop a marketing plan.
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Here are 25 of the questions I’ve been asking to B2B companies about content marketing. Maybe some of these will make you think about your own content marketing program and opportunities to expand, enhance, and optimize it. I sprinkled throughout some of the tools we often use and recommend. I’ll work on a full tools blog post for early next year.
Jeff Domansky's insight:
Jay Baer asks some intriguing questions about content marketing.
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Could social media have predicted the failure of 3D TVs and its successor 4K? Why did these products fail when they seemed nailed-on to be the next big thing? Naturally, like all tipping points, positive and negative, there was probably a mixture of reasons, but a new report from UK social media analytics company Brandwatch is a good starting-point. In the company’s Consumer Technology report, it cites how social listening to research meant it knew what consumers felt about 3D TV’s successor, 4K. The data showed that the three target demographics; gamers, TV and film fans, and people with an interest in computing, all had concerns with the technology....
Jeff Domansky's insight:
Branding and old school marketing no longer work. It's time for storytelling and meaningful content engagement.
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Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years. And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....
Jeff Domansky's insight:
Francesco Morales makes a convincing case for content marketing.
Jeff Domansky's curator insight,
February 7, 2014 1:51 AM
Francisco Morales makes a convincing case for content Marketing ROI. |
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You've probably seen the concept of a customer journey in most progressive blogs featuring digital marketing — heck, I’ve even covered ithere. So, maybe you’re asking yourself whether the customer journey is some hot new concept that’ll transform your digital marketing and pump up your ROI or some wacky new fade being hyped by digital marketers desperate for something to talk about that differentiates them from the other quacks out there?...
Jeff Domansky's insight:
Understanding the customer journey from first exposure through loyalty is a challenging, but valuable exercise. Learn how to construct a customer journey map here.
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How is it possible that in an age where data is as available as fast-food and Google knows you better than you do yourself, organizations still manage to create impersonal stories and dull content that nobody wants to interact with? For instance, if you’re a carpenter you should create content that your target audience already is searching for and engaging with. People love DIY, so why aren’t you recording tutorials on how to make birdhouses instead of showing some plain pictures of your recent realizations? Because the carpenter started from the source’s point of view instead of the receiver’s....
Jeff Domansky's insight:
This provocative post will get you rethinking your content marketing.
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A much-ballyhooed Gallup study uncovered some ugly “truths” about social media, including a reputed inability to influence purchasing decisions. According to the study, 62 percent of Americans say Facebook, Twitter and their ilk have no influence on whether they purchase a product.
Jeff Domansky's insight:
Interesting post looks closely at social media impact on purchasing decisions and comes up with mixed results.
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So how are we to respond? I believe that no matter what your business is, you need to become the CEO of a software company. Software must be your differentiator. Software must be your competitive advantage. Software must be integrated, ingested, and ingrained in every aspect of your offering. Software must become your foundation so that you’re freed to build the rest of your offering, rather than constantly defending against new challenges posed by voracious software.
Jeff Domansky's insight:
John Peebles offers a thoughtful look at business, training and how organizations need to make software a key part of the foundation of their business.
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What are your digital marketing goals for the months ahead? If you’re looking to increase your content’s social shares (as so many of us are), we’ve got some amazing new research to share on how to create an ideal outreach strategy for your industry. BuzzStream and Fractl have collaborated to give you a jumpstart on optimizing your outreach for social traction. We analyzed 220 high- and low-engagement websites from 11 major verticals that produce content. The result? A roadmap for planning for social success with your outreach strategy....
Jeff Domansky's insight:
Kevan Lee shares the latest research into the most successful outreach strategy for more social shares in 11 different industries. If you need a blueprint for your social marketing plan this is essential reading. 9.5/10
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I’ve found that many brands pay for content and software and then realize they don’t know what to do with it. And that’s OK. Content Marketing is still relatively new to many of us and we’re here to help. I have also seen many ominous signs from brands that showed they just weren’t ready for content marketing. And that’s OK too. Content marketing is a strategic solution to a strategic problem. Content should be an asset inside your company. One that provides a real and measurable ROI. Content is not a cost. And we are here to help show you how. We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy....
Jeff Domansky's insight:
Great questions to help you develop your content marketing strategy.
Arja Parpala's curator insight,
December 19, 2014 7:03 AM
A little bit off my main topic but #personalbrand is also about content.
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According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.
Jeff Domansky's insight:
Susanna Gebauer shares valuable tips for effective content marketing strategies.
Desiree Mitcham's curator insight,
December 8, 2014 11:55 PM
I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.
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Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge. Understanding how the human brain works is fascinating, but it’s also good business. Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend. If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up....
Jeff Domansky's insight:
Don't make them think, make them feel! That's why understanding how the brain works can make your marketing much more effective.
Melanie Leszcynski's curator insight,
November 4, 2014 10:51 AM
Very very interesting. Extremely helpful in trying to understand our consumers as well as ourselves. 
Marshall Gass's comment,
November 4, 2014 3:26 PM
The article so relates to how Poets perceive images and are able to project these images into words that leave lasting impressions. Great write.
AffiliateMarketHelp's curator insight,
November 4, 2014 10:51 PM
A serious marketer, or blogger/author/etc., must take into account what will generate the best desired results. By not taking into account the thought process of your audience, you are making a potentially fatal error. |
Coming soon to your desktop or mobile: Virtual Reality shopping
One of the barriers to online shopping is that shoppers can’t actually experience the products or try them on. This is one of the obstacles that virtual reality has the potential to address. According to the survey, 35% of consumers said that the introduction of virtual reality will make them more open to purchasing more online since it will give them a more realistic feel of the product. In addition, 22% said virtual reality will make them less likely to visit a physical retail store.