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Scoop.it!
Looking for proven ways to improve your social media marketing?Wondering what resources you should read to boost your social efforts?We’ve compiled a list of our top ten articles from the recent past, each focused on a different social network.You’ll discover proven techniques to get your marketing on the fast-track to success....
Jeff Domansky's insight:
Social Media Examiner shares its most popular posts - a great resource for social marketing, PR and content marketing pros . 
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Pause your day, and take a look—or three or four—at these brilliantly crafted Vines. Marketers are finding a way to tap into the short-form nature of the medium by working with Viners who have found success creating carefully edited works. "Stop motion animation has become an incredibly attractive way of advertising for brands and marketers who are increasingly turning to micro advertisements to reach mobile users," explained Rob Fishman, co-founder of the technology platform Niche. Niche connects social media content creators on 19 different platforms (including Facebook, YouTube, Vine and Instagram) with brands. The company compiled the list after considering the number of followers each Vine user had and the number of branded engagements they produced. Not all the ad work had to be set up through the Niche platform to be considered....
Jeff Domansky's insight:
Vine continues to grow and attract some very creative marketing.
Rebecca Ryan's curator insight,
October 1, 2014 2:52 AM
As the market becomes less attentive targeting them with advertisements means targeting through apps they are using every day. This article talks about how Vine is used as a medium to use stop motion animation which seems to be a very attractive way for brands to advertise. With vines only allowed to be 6 seconds this is extremely successful as a big idea is turned into a short eye catching piece. It is a great way to grab the audience’s attention as people don’t have time to sit through minutes of advertisements so a short 6 second piece can be successful in the eyes of an advertiser.
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All of the existing analytics tools on the market are still built to solve a different problem than the one brands face. In our research over the last year, we've found that most brand publishers and the vendors that service them are still measuring success using the metrics of a publishing business that's fundamentally different than the one they're in.
Jeff Domansky's insight:
What's your measure of success in content marketing? You may want to rethink! Good read. 8/10
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In March, the “how to measure content” debate came in like a lion. It came out like a lion on steroids. Were you following? In short: Those were just three of the highlights....
Jeff Domansky's insight:
A must-read look at the challenges and trends in content measurement. Recommended reading. 9/10
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"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"... Via Guillaume Decugis
Jeff Domansky's insight:
Valuable insight into content and why some gets shared and others not.
Grace Jolliffe's curator insight,
March 10, 2014 7:07 AM
Many of us have barely enough time to skim- read the posts on our social networks but there are still some posts that make us stop and read... 
APIntd's curator insight,
March 10, 2014 4:42 PM
Une (petite) leçon à garder en tête pour la diffusion d'information
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In October 2012 Econsultancy ran a survey which found that 90% of brands felt that content marketing would become more important over the following 12 months. One year on it is hard to argue against the fact that content marketing is now among the most important trends in digital. However when we published the Content Marketing Survey Report with Outbrain, just 38% of respondents had a defined strategy in place. That is likely to have changed by now, however just to add more weight to the argument in favour of this discipline I have rounded up six case studies from various brands that have seen real results from content marketing....
Jeff Domansky's insight:
6 really valuable case studies prove the value content marketing in real terms. Recommended reading. 9/10
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According to the recently-released annual Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank. Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web.... “High quality, relevant content is increasingly the focus of search. This type of content ranks better on average, and is identifiable by properties such as a higher word-count and semantically comprehensive wording, as well as often being enriched by other media, such as images or video.” – Searchmetrics 2014 Ranking Factors Study. Human signals Before we dig into tactics, first we need to look the signals that indicate content quality to Google. Topping the list is a metric that is new to the top ten factors — the click through rate. This is an important change and it emphasizes the importance of user actions as indicators of quality. The majority of search rank factors are derived from social signals, and like the click through rate, these also indicate content quality. User actions and social signals are derived from human interactions with content, and Google is assuming that people won’t like, share, post or click on content they don’t consider useful or interesting....
Jeff Domansky's insight:
This is an important study for content marketing, PR, blogging nd marketing pros. Sarah Skerik outlines the factors that Google considers most important in rankings. Content quality including click through rate is at the top of the new algorithmic list. Essential reading 10/10
Benjamin Labarthe-Piol's curator insight,
October 2, 2014 4:46 AM
Quality over quantity, that's what matters the most. Always.
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According to Meeker’s 2014 Internet Trends Report, the average article reaches half of its total social referrals within 6.5 hours on Twitter and 9 hours on Facebook. In other words, content grows old quickly, and communicators have only a fleeting moment to make a memorable brand impression on audiences scrolling through an endless stream of information on their newsfeeds. Amy Binder, owner and CEO at RFBinder Partners joined PR Newswire’s Senior Vice President of marketing, Ken Wincko, for an exclusive roundtable discussion on the growing impact of visual communications in integrated campaigns. The conversation explored various case studies and successful tactics that brands should incorporate into their visual storytelling strategies....
Jeff Domansky's insight:
One very interesting note was preference of CEOs for text content. A surprise to me and worth noting in your targeting of content marketing.
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Marketing can be downright self-indulgent. If you want proof that most CMO’s are clueless look no further than the social media bubble. The hype sucked in a lot of marketing dollars and only now are brands starting to really question the value of a “fan” or a “follower” on social media. In the meantime a national retailer recently stated that, in the food channel, POP displays placed in aisles increased conversion by more than 50% and he wondered why more brands were not focusing in on purchase decisions which are often made in the store....
Jeff Domansky's insight:
Have you got time for a quick social media reality check? Worth reading.
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A new Nielsen research study provides powerful proof that "expert content" strongly influences consumer purchase plans. According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered: “Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.”...
Jeff Domansky's insight:
If you're a PR or content marketing strategist, you'll want to take note of what content converts. And then, share it with your CEO.
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We are marketers, so content development should entail carefully calculated decisions with the use of available data. Mike Pantoliano explained it well to a client recently: “Your content ideas start with, ’You know what would be cool?’ when they should start, ’Our potential customers are looking for X, let’s give it to them.’” In order to be strategic and develop a content plan using data, the first step is to understand your customers’ conversion funnel. This lies at the core of what your customers are looking for…and if they ask, you should answer.Let’s dive into the benefits of adopting this “they ask, you answer” mantra and discuss exactly how to determine the content your customers want...
Jeff Domansky's insight:
Got funnel vision? Better get some.
Charlotte Varela's curator insight,
December 19, 2013 5:29 AM
Killer post on the sales funnel. The days of top, middle and bottom are long gone! 
Jeff Domansky's comment,
December 19, 2013 1:16 PM
Glad it was useful Charlotte. I've RT'd your great post on conversions too!
Charlotte Varela's comment,
December 20, 2013 4:01 AM
Thanks Jeff! Looking forward to reading more of your great Scoops :)
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People don't buy logic. If they did, no one would propose with a 4 carrot diamond ring and everyone on the planet would drive an electric car.... The challenge today is people are waiting longer and longer to connect to humans within a brand so much of their exposure to products and services that brands offer is through their digital presence.If that presence is stocked up with fact based product marketing then building a relationship is going to be all but impossible. So why do companies continue to do this? ...Today with relationships being built online, many are less secure and more transactional increasing the need for human relationship building. Accomplishing this through human engagement is key and should be done with Social Media, Content AND your sales force....
Jeff Domansky's insight:
More evidence of the importance of storytelling, content marketing and creating relationships online.
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This article gives you a bunch of different ways that help promote yourself using LinkedIn. It teaches you how to : Find Hidden User Information, Include keywords , Keep Summary and Specialties Separate, Leverage Find Alumni and finally, gives advice about meeting people offline to help boost your job chances. This article talks about using the account to its full potential, because if you are not, then you are definitely missing out on networking opportunities. All it takes is a few changes in your platform, and that will make all the difference. Your Job title gives you 100 characters, you should use them all!! For example: your job title may be Vice President Human Resources; To optimize that job title, add certain keywords, such as: Vice President Human Resources/ Director of Human Resources/ HR Generalist. These are just a few examples that they give. It makes total sense, we just are too lazy to do it.