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For small businesses looking to keep up with bigger players in their industries, tools have emerged to level the playing field, allowing those of us looking to make our voices heard of expanding our reach. From ideation and promotion to tools that help your content truly stand out from the noise, consider how the following platforms can serve to help you reach your content marketing goals – whatever they may be....
Jeff Domansky's insight:
These tools will get your content marketing rocking. 
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All over the world, brands are united by the same goal: to generate unique content that their customers can relate to, and thus, help them earn better business outcomes. They spend infinite time, money and resources on this objective, and develop complex buyer personas to help them achieve optimal results.
Jeff Domansky's insight:
Jeff Bullas has 12 tips for content marketing success.
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Most of us try to find the Google answers to at least 3 – 4 questions on a daily basis. Considering this, the apps or websites which host content about which people ask questions are bound to have huge traffic rates. Wouldn’t you want your website or app to be one of the most talked-about ones? Wouldn’t you want to put up content which prompts user discussions and helps keep you in the news? Finding content ideas that trigger user interaction to bring about a real change in your field of work is a very challenging task. All the more if you need to put up such content on a regular basis. What would help would be a way in which you could find what makes users tick every now and then. What are things people like talking or asking questions about? Bloomberry is a unique online tool that lets you find out just that....
Jeff Domansky's insight:
Bloomberry is a must-have, free-for-now (beta testing) research tool perfect for PR, marketers, bloggers and content producers. Read a great description of how it works and how to use it. Recommended reading! 10/10
Jeff Domansky's curator insight,
July 8, 2017 9:29 AM
Bloomberry is a must-have, free-for-now (beta testing) research tool perfect for PR, marketers, bloggers and content producers. Read a great description of how it works and how to use it. Recommended reading! 10/10
Jeff Domansky's curator insight,
July 8, 2017 10:01 AM
Bloomberry is a must-have, free-for-now (beta testing) research tool perfect for PR, marketers, bloggers and content producers. Read a great description of how it works and how to use it. Recommended reading! 10/10
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In marketing circles, we tend to rely on things like flow charts, diagrams, and pyramids. But according to Hausmann, that’s no way to tell a story. “You wouldn’t summarize a trip by saying, I’d like to show you a couple of the key message points and summarize those for you in a beautiful pyramid and diagram,” he says. To close the time and efficiency gap between the typical (and boring) marketing strategy language and creative execution, bringing a screenwriters’ toolkit into the process can make a world of difference, according to Hausmann. At #ThinkContent Summit 2017, he provided step-by-step instructions for “brand scripting,” which he defines as identifying a company’s core brand narrative and building the story structure that aligns all executional efforts. Take a look at Hausmann’s script for content marketing success, illustrated through the brand Beats by Dre....
Jeff Domansky's insight:
Clay Hausmann, CMO of Aktana, on using screenwriting techniques to create more engaging, compelling content marketing.
Everett Bowes's curator insight,
July 1, 2017 11:48 AM
Clay Hausmann, CMO of Aktana, on using screenwriting techniques to create more engaging, compelling content marketing.
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In a world where everyone seems to be constantly churning out content, you may be feel like you’re not doing enough. However, there’s an upside and a downside to what I’m about to tell you. The upside is: There is no universal “right amount” of content to publish. There’s no magic publishing cadence for achieving content marketing success. Rather, the key is to figure out how much high-quality content you can produce on a regular basis – and then maximize it through your distribution channels to reach your goals. And that’s the downside: You have to find your own best publishing cadence – based upon your goals – through testing, trial, error, and optimization....
Jeff Domansky's insight:
"How much content should I publish?" That's one of the most common questions customers ask us, and something every content marketer wonders, at some point. Here's Newscred's answer.
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Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow. You can’t pitch services in the same way as products and you must understand the advantages and disadvantages that come with the service industry. With the right web design ideas, your company can easily meet and exceed the business success of your product-selling peers. Optimize your website with these six tips..
Jeff Domansky's insight:
Here's how to help your posts go viral.
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“The content marketing industry will be a $300 billion industry by 2019, and SEO is forecasted to be an $80 billion industry by 2020,” said Betts. SEO is the voice of the consumer and it delivers marketers powerful insights, according to Betts. But unless it’s paired with content, marketers won’t realize its full potential.“SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success,” said Betts. “Together, they build a better customer experience. There’s a massive opportunity for people who are connecting the dots.” Here are the group’s top takeaways for doing so....
Jeff Domansky's insight:
Marketers can use SEO to better understand the customer journey and create content that maps to it. Here are eight tips for using SEO to improve content marketing.
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Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel....
Jeff Domansky's insight:
Blog posts can help at every stage of your marketing funnel.
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The world of visual content can be tough to navigate, with some content cleverly disguised as entertainment. If you’re just getting started with visual content, or looking to optimize your visual content we’ve broken it down into three key categories:
Jeff Domansky's insight:
Marketo shares a creative look the world of content marketing best practices.
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Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter. In other words, people like looking at stuff. As such, infographics are rapidly becoming an essential component of a solid content marketing strategy. Free tools like Canva and Pixlr make it easier than ever to turn your data into compelling visual content. The best infographics give equal weight to both parts of the word – they combine essential info with stellar graphic design. I could write a whole blog post about how great infographics can be. But, of course, that would defeat the purpose. Instead, let’s look at ten great infographics with a meta twist: They’re content marketing assets about content marketing! These examples can inspire your own infographic creation while they inform your strategy....
Jeff Domansky's insight:
Learn how to more efficiently create, publish and amplify your content with these informative, graphical infographics.
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When was the last time you created something online that went viral?Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random. We asked three content marketing experts to weigh in on what they think makes some content super-popular while other content goes straight to the internet graveyard.Drawing from their own knowledge and experience, they share their perspectives below. Learn what they think sets viral content apart....
Jeff Domansky's insight:
What makes content go viral? We asked 3 experts to weigh in. It starts with emotion.
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Over 2 million blog posts are published each day. No wonder many marketers struggle with inventing fresh content ideas to fuel their marketing efforts. Yet, 99% marketers agree that a constant supply of inventive ideas is critical to marketing success, according to research conducted by content marketing expert Jean Spencer. So, here are seven tactics to help you overcome your idea-generation hurdles....
Jeff Domansky's insight:
Marketing Profs shares seven tactics to will help you overcome writer's block and idea-generation hurdles and create effective content.
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The old world of publishing worked on a formulaic split between editorial and ads, with a certain number of pages sold to advertisers (say, 60/40). The internet separated the audience from the content, and made it possible to buy an audience wherever they went, rather than paying a publisher for a unique audience. Now, in the next twist, brands have the means of production at their fingertips, and increasingly have become their own publishers. Brands Become Publishers Let’s think about how the internet has changed reader behavior. Display ads on websites or in magazines, television or radio commercials, and billboards are interruptive; they’re inserted into the content you’re trying to consume, or simply stuck in front of you when you’re not consuming content at all. That model worked in the old publishing paradigm, and translated fairly direcly to the web. But on the internet, interruptive ads are easily recognized as ads and are just as easily ignored. In fact, 200 million people use ad-blockers to completely hide interruptive advertising in the first place. We can’t really blame them, either. Ad tech has led to slow-loading pages that can suck up the majority users' mobile data. Using up to 79% of a potential customer's mobile data isn't exactly the best way to start building brand affinity....
Jeff Domansky's insight:
Content marketing is more effective than other types of digital marketing because it cuts through the onslaught of promotional messaging with something your reader actually wants to read.
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When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing team with the challenge of creating, executing, and measuring a great content marketing strategy without the tools they need to do it well, that's basically what you're doing. Now, you don't need to assemble a huge team to be successful in content; small content teams can still achieve impressive results. What you do need is to give your team the support, structure, and resources it needs to get the job done. Luckily, there are tons of free tools out there to make your content marketing process a little smoother. Below, I've listed eight of my favorite free content marketing tools:...
Jeff Domansky's insight:
With the help of these tools, you'll be on your way to executing a solid plan to engage audiences and build influence -- all without spending an extra penny from your budget.
Jeff Domansky's curator insight,
July 13, 2017 1:49 AM
With the help of these tools, you'll be on your way to executing a solid plan to engage audiences and build influence -- all without spending an extra penny from your budget.
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“Content needs to be highly entertaining or informative to break through the clutter in today’s media environment,” says Stacy Taffet, Senior Brand Director at PepsiCo. That’s why the old View-Master toy now has 360-degree imagery and virtual reality capabilities. Automaker Lincoln put itself back on the map with stylish ads featuring an alluring new identity with Matthew McConaughey. And they’re not the only ones. The following old-school brands have recently made comebacks through clever, creative, and strategic content marketing....
Jeff Domansky's insight:
Polaroid, Lego, and Pepsi have recently made comebacks through clever, creative, and strategic content marketing – here's a look at their tactics.
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An Accenture study from this year showed that 81 percent of consumers report wanting brands to get to know them and understand when to approach them, as well as when not to. And, for those more interested in ROI, technology market research giant Gartner predicted last year that “by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits up to 15 percent.” Here’s a look at a few brands who are doing everything right – whether they’re working with robots and tech, human beings, or both....
Jeff Domansky's insight:
Personalization works and these four examples show how.
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Small businesses are constantly on the lookout for faster, easier and more cost-efficient ways to create new content. And smartphones are now like all-in-one production studios, empowering us all to make world-class content using a range of fun and often simple-to-use apps. In this post, we’ve teamed up with Product Hunt to guide you through the creative process and share 26 apps that’ll help you create incredible social media content using just your smartphone....
Jeff Domansky's insight:
26 mobile apps to help you create awesome content.
Martin (Marty) Smith's curator insight,
June 28, 2017 9:11 AM
Many new to me apps in this list and who isn't in need of "epic content" these days? Jeff (a.k.a. the PRCoach always shares great content. 
Shelton Richardson's curator insight,
December 10, 2017 12:27 PM
This particular business is most needed but the financial need is greater for the small business person because they can’t compete with that larger businesses. Using smart phones has given small businesses a outlet with that technology just as appealing as the larger businesses. I feel this source is very reliable because it’s currerly where we are in our society. Smart phones are being more and more used and the technology has gone to another level. For our audio industry professionals this is much needed and reliable because cost have to be cut and budgets have to be met.
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Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you.It doesn’t work that way. People get impressed with lots of followers on Twitter, Facebook, and Instagram, but the truth is, the majority of those followers never see your content and you don’t get a lot of value from them. Your focus should not be on social media. What I tell to the groups I speak to is that they need to focus on strategic content, relationships, and technology. I’m not saying social media is not important, but if you switch your focus a little, your social following will be a lot more valuable. It’s not all about the numbers, and in this article I’ll explain why....
Jeff Domansky's insight:
Create strategic content, build relationships, and leverage the technology that will enable you to automate some of the processes and work more efficiently.
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Email is among the most powerful marketing channels available, but as brands work to grow their email lists, they’re finding that the most effective tactics can also be some of the most difficult to rely on. A March 2017 survey of marketing professionals worldwide from digital marketing research firm Ascend2 showed 42% of respondents said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute. But that doesn’t mean content marketing is innately challenging. Marketers may simply not have the time or manpower to work on it in-house. In fact, according to separate data from digital asset management company Widen Enterprises, 43% of US creative and marketing professionals surveyed said that having enough bandwidth to create content is the top content marketing challenge....
Jeff Domansky's insight:
A recent survey suggests it is challenging, but it’s also one of the most effective tactics.
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From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative weekly blog posts that have become a part of all our lives, great content is everywhere. They say ‘content is king’, but, if handled well, it is far more than this. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. In effect, we’ve all become a little more human. I’ve put together a list of some of the most important content marketing questions marketers have today. They may help you on your personal quest for content answers....
Jeff Domansky's insight:
Valuable content marketing insights from Marketing Insider Group.
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I’ve written plenty of content in this vein, including posts (and infographics) to help you generate video marketing ideas, infographics, and lead magnets, such as eBooks.
Jeff Domansky's insight:
Barry Feldman offers 33 great resources for content marketing ideas.
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Content marketing mistakes are not always readily apparent. With vanity metrics and anecdotal stories, we can fool ourselves into believing that our content marketing efforts are successful even when they’re not serving the business. In both the video and the article below, what follows are some of the most common and repeated content marketing mistakes made by respected business professionals. They fessed up to their mistake, explained what they did to fix it, and at the end I offer up some advice on how to avoid this mistake so that you’re always serving the business....
Jeff Domansky's insight:
We still make a lot of content marketing mistakes that result in extra unnecessary work or they simply don't serve the business.
Monica S Mcfeeters's curator insight,
June 5, 2017 2:05 PM
We still make a lot of content marketing mistakes that result in extra unnecessary work or they simply don't serve the business.
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Content marketing sounds very simple on its surface but I can tell you from lots of experience that it can be tough to do it right. Even if you have innate writing ability, this may not translate well into results-producing writing if you don’t do your homework and understand what you are selling and who you are selling it to. Plus, prospects are inundated with content from your competitors, many of whom take the creation of content very seriously. Like Dana Brookes, author of Content Marketing Revolution: Seize Control of Your Market in Five Key Steps, who stated,“Think of every contact a customer has with your brand as the most important encounter of your life.” Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven, pull-marketing strategy that aligns with business metrics. Whether your goals are to increase market awareness, drive website traffic, build lead generation or improve sales funnel conversion, understanding how to create copy that delivers results is fundamental to achieving success. From strategy to execution, you need content that is consistent and on-target. To leverage your brand’s core promise, quality content turns differentiators into a narrative that systematically engages your critical audiences. Tailored content for every stage of the process compels prospects to take action. In a Lead-2-Revenue Machine, we are not creating content for content’s sake, but rather to drive specific business objectives....
Jeff Domansky's insight:
Content marketing can be powerful if driven by strategy.
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In an era where more than 2 million blog posts are published per day, promotion is the crucial piece to the marketing puzzle that’s so important but also so easy to screw up. If you aren’t taking the time to squeeze the most out of your content in terms of promotion, you’re shooting yourself in the foot.If you want to see actual results from your content, from more shares and comments to “likes” and leads, perhaps it’s time to rethink how you spend your time creating content....
Jeff Domansky's insight:
Blog success boils down to great content and great promotion.
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One of the best ways to demonstrate your relevance and expertise is by publishing thoughtful and valuable content to educate, inspire, and entertain your target audience. The problem is, it’s a lot of work! So, how do you avoid CMF? The answer: Get smarter with content creation. Yes, there are fantabulous ways, like working with guest bloggers, to keep the original ideas and perspectives flowin’. But even so, when it comes to content creation, you need to get the most bang for your buck (time is money, right?). Try upcycling: The simple process of repurposing old content into something new and improved.
Jeff Domansky's insight:
Here are 10 ways you can create brand new content by repurposing the blog posts you've already written!
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These tools will get your content marketing rocking.
These tools will get your content marketing rocking.