Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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New Social Media Tools for 2017

New Social Media Tools for 2017 | Public Relations & Social Marketing Insight | Scoop.it

Today I have some great resources that will bring more to your social media marketing this year. Here’s four links with tips and tricks.


In order to stay current and focus on your audience it’s important to use the latest tools that appeal to both desktop and mobile users. As technology takes us into a new era in marketing it will become more challenging to promote growth.


Take advantage of these resources and improve your marketing strategy. Are you ready to infuse more life into your social networks? Let me know how these work for you!...

Jeff Domansky's insight:

Susan Gilbert shares four cool social media tools.

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A Good Infographic Featuring Some of The Best iPad Apps for Writers (2017 Version)

A Good Infographic Featuring Some of The Best  iPad Apps for Writers (2017 Version) | Public Relations & Social Marketing Insight | Scoop.it
Free resource of educational web tools, 21st century skills, tips and tutorials on how teachers and students integrate technology into education

Via Tom D'Amico (@TDOttawa)
Jeff Domansky's insight:

Writing on iPad? Here's a useful collection of apps to help you.

Willem Kuypers's curator insight, January 9, 2017 6:20 PM
Il manque des outils aux étudiants pour écrire des textes. Voici une sélection.
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How to Back Up Your Social Media Content : Social Media Examiner

How to Back Up Your Social Media Content : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you have valuable social media posts you don’t want to lose?

Want to learn how to back up your social media profiles?

Downloading your social media profiles, content, and contacts will ensure you always have what you need to keep your business running, no matter what platform or features come and go.

In this article, you’ll discover how to download copies of your social media content and profiles....

Jeff Domansky's insight:

Great reminder to back up your social media material and useful tips on how to do it right from Kristi Hines.

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50 Best Social Media Tools From 50 Most Influential Marketers Online

50 Best Social Media Tools From 50 Most Influential Marketers Online | Public Relations & Social Marketing Insight | Scoop.it

What if you could ask today’s most influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”


That’s exactly what I did.What follows are – by any list or metric – 50 of the biggest names in online marketing, their top social-media tool (after the infographic) … and why they love it....

Jeff Domansky's insight:

50 of the most influential online marketers reveal their all-time favorite social media tools. Go ahead and fill your social media toolbox.

Maria Cattini's curator insight, December 12, 2016 8:14 AM

50 of the most influential online marketers reveal their all-time favorite social media tools. Go ahead and fill your social media toolbox.

Everett Bowes's curator insight, December 12, 2016 10:52 AM

50 of the most influential online marketers reveal their all-time favorite social media tools. Go ahead and fill your social media toolbox.

Everett Bowes's comment, December 12, 2016 10:52 AM
This was fantastic!!! No matter how well you think you know the tools
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Open Broadcaster Software | Home

Open Broadcaster Software | Home | Public Relations & Social Marketing Insight | Scoop.it
Open Broadcaster Software is free and open source software for recording and live streaming. Stream to Twitch, YouTube and many other providers or record your own videos with high quality H264 / AAC encoding.

Via Nik Peachey
Jeff Domansky's insight:

Very useful, free and marketers may like Open Broadcaster too.

Nik Peachey's curator insight, December 9, 2016 1:08 AM

A great free way to capture and broadcast your screen.

António Leça Domingues's curator insight, December 10, 2016 4:12 AM
Programa/aplicação para gravação de video e transmissão online.
Jeff Domansky's curator insight, December 11, 2016 11:56 AM

Very useful, free and marketers may like Open Broadcaster too.

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93 Free Twitter Tools & Apps That Do Pretty Much Everything

93 Free Twitter Tools & Apps That Do Pretty Much Everything | Public Relations & Social Marketing Insight | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.


That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.


Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.


At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you!


Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...

Jeff Domansky's insight:

Kevan Lee shares over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and other things you didn't know you needed!

Jeff Domansky's curator insight, December 3, 2016 1:33 AM

Kevan Lee shares over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and other things you didn't know you needed!

Jayme Soulati's curator insight, December 7, 2016 8:06 AM
Excellent site: @Buffer. Impressed with its content, shares.
Nelly's curator insight, December 11, 2016 10:05 AM
Las Redes se superan cada día 
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44 Mobile Apps That’ll Make You Uber-Productive

44 Mobile Apps That’ll Make You Uber-Productive | Public Relations & Social Marketing Insight | Scoop.it

The landscape of productivity apps is wide and varied. Where do you start? What’ll work best for you?

The infographic below from Conosco outlines 44 different productivity apps, with the pros and cons of each so you can figure out what’ll be the best fit for your workstyle. Start building your own productivity system today!...

Jeff Domansky's insight:

Solid list of productivity apps for your smartphone.

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HubSpot Marketing Free | Free Lead Generation Tools

HubSpot Marketing Free | Free Lead Generation Tools | Public Relations & Social Marketing Insight | Scoop.it

Imagine knowing what every lead does before and after they fill out a form.With HubSpot Marketing Free, it’s not just easy. It’s automatic.

 

The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited – all in real time.

 

When they view an offer or check your pricing, you’ll be ready to follow up right away.

 

And with simple but powerful analytics, you’ll learn more about what’s working and what’s not – like which traffic sources or pieces of content are driving the most conversions.

 

It's a risk-free way to find out what inbound marketing can do for you. No budget necessary....

Jeff Domansky's insight:

All the tools you need to capture, track, and convert leads – for free, from HubSpot.

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WebInpaint - Remove unwanted objects & Fix imperfections Online!

WebInpaint - Remove unwanted objects & Fix imperfections Online! | Public Relations & Social Marketing Insight | Scoop.it

How it works

Inpaint photo restoration software reconstructs the selected image area from the pixels near the area boundary. Remove undesirable objects from your images, such as logos, watermarks, power lines, people, text or any other undesired artefacts. There's no need to manually go through messing around with your old clone tool any more! Now you can use Inpaint to easily remove all those unexpected objects that end up spoiling an otherwise really great photograph.Remove objects from photos

 

The devil is always in details. A tiny object on a photo can ruin the entire composition or even make it produce the effect opposite to that you initially were hoping for. Using Inpaint removing objects from photos is almost as easy as taking a shot itself. With merely three simple steps you can make power lines, tourists, buildings, background wreckage and other elements vanish as if they never were there....

Jeff Domansky's insight:

WebInpaint magically removes unwanted objects with just a click. Very cool tool for designers and bloggers. Thanks to Robin Good for the tip!

Jeff Domansky's curator insight, November 4, 2016 10:34 AM

WebInpaint magically removes unwanted objects with just a click. Very cool tool for designers and bloggers. Thanks to Robin Good for the tip!

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The Best Google Chrome Extensions for Writers

The Best Google Chrome Extensions for Writers | Public Relations & Social Marketing Insight | Scoop.it

Let’s face it: Blogging and producing content on a daily basis isn’t easy. Even if you don’t compose an actual article everyday, chances are you’re still emailing and typing endless paragraphs on sources like Reddit, Facebook, or commenting on other blogs. You may otherwise be researching and connecting with fellow writers/bloggers as part of your daily work routine.

 

To make these responsibilities just a bit easier, here are some of the best – and most reliable – Google Chrome extensions for writers, marketers, and general bloggers....

Jeff Domansky's insight:

Do you need to speed up your writing? here are some of the best and most reliable Google Chrome extensions for writers, marketers, and general bloggers.

InsideOut's curator insight, November 5, 2016 12:17 PM
Unas cuantas extensiones de Google Chome que te facilitarán las cosas con la escritura.
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CopyPasteCharacter

CopyPasteCharacter | Public Relations & Social Marketing Insight | Scoop.it

CopyPasteCharacter is a super-simple web page that displays all of the extended special characters, grouped into families, that you have at your disposal, while offering one-click copy into memory (as if you did Ctrl + C) for immediate pasting into any app. 100% free.

 

My comment: Extremely useful tool for finding and using extended characters inside any text or app. Highly recommended. Try it out now: http://copypastecharacter.com/...

Jeff Domansky's insight:

Instant access, copy and use of special icons online: CopyPasteCharacter

Jeff Domansky's curator insight, October 29, 2016 12:02 PM

Instant access, copy and use of special icons online: CopyPasteCharacter

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Stencil | The fastest way to double your social engagement.

Stencil | The fastest way to double your social engagement. | Public Relations & Social Marketing Insight | Scoop.it

More engagement with every image you create.

Perfect for creating social media posts, ad graphics, content marketing visuals, email images & more!

 

89% More Favorites (Source: Buffer)

150% More Retweets (Source: Buffer)

84% More Clicks (Source: Kiss Metrics)

 

Create images faster & easier than ever before. Pick a background. Add some text. No biggie....

Jeff Domansky's insight:

Ridiculously simple image creation for social media marketers, bloggers and small businesses.

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Remix: 10 Great Apps for Journalism - MediaShift

Remix: 10 Great Apps for Journalism - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

AEJMC in Minneapolis this year featured apps on numerous panels. I was grateful for the chance to be on a terrific one to present “10 Tech Tools in 10 Minutes.” Our goal: to provide the audience a brief introduction to tools they might never have before considered and show how they could be used to aid students’ journalistic performance or understanding.

 

It worked; I received more than a dozen emails after the panel from people who sought advice on how to use suggested apps.

 

For those who could not join us at AEJMC, here is a crash course on apps featured by our panel and others. Some are new. Some have been around, but you might not have discovered them.

 

All can help you teach your students to be more nimble and professional in this ever-changing media landscape....

Jeff Domansky's insight:

Useful apps for any communication.

Mike Ma's curator insight, September 24, 2016 11:53 PM
Great tools for Journalism!
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Discover Social Media Profiles from Email

Discover Social Media Profiles from Email | Public Relations & Social Marketing Insight | Scoop.it

Communications on the Internet started out as simple email conversations. Then came social media, offering new ways of interaction among people from across the world. Email is still the primary mode of professional communication. Yet, over the course of time, one does look for building up (both personal and professional) connections with other people, on social media as well.


Say you have a business email contact, with whom you wish to connect on social media. He or she could be an active user on Twitter, LinkedIn, Facebook or even Google Plus. How do you find out your contact’s social profiles from that? Of course, the easiest way is to just ask. But “asking” might not be convenient in every situation.


Or, maybe you just want to check out a sender’s social profiles before taking any further action. In which case, you have to manually search them on the Internet and also validate whether those social profiles you find are genuine or not. Well, there’s an easier and more definitive way to find out.


Most people have a primary email address, which is used to sign up on all the social networking sites. And thus, in a way, that one email address links all the respective social profile.


Taking advantage of this fact, ManyContacts is an online service that reveals respective social connections based on the email address provided. It is also available in the form of a Chrome extension, and works with Gmail, Google Apps, and other email providers as well....

Jeff Domansky's insight:

This chrome extension will allow you to find all social media profiles associated with your email contacts. Now find social media accounts from an email address.

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13 Best Photo & Video Editing Apps for Mobile | HubSpot

13 Best Photo & Video Editing Apps for Mobile | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

It was recently announced that Instagram has doubled its monthly active user base since 2014, which means a lot more people are viewing and sharing photos. Plus, visual content is 40X more likely to get shared on social media than other types. In other words, people like to be shown, not told -- and in turn, they share.


For that reason, it's important for marketers to know how to create compelling visuals for their business' social networks and blogs. And while it can be worth putting the investment of time and money into photo editing software on your computer, many of us are exclusively using our phones to take pictures and could stand to edit them without uploading them to a desktop.


That's especially true when you're posting in real time, like at an event. Luckily, there are tons of great photo and video editing apps out there for mobile devices -- some of them even cost a few bucks. But which are the best, free or paid? Check out our shortlist below....

Jeff Domansky's insight:

Check out HubSpot's list of the best photo and video editing apps for mobile devices.

Jeff Domansky's curator insight, January 7, 2017 2:02 AM

Check out HubSpot's list of the best photo and video editing apps for mobile devices.

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45 Marketing Tools to Consider for 2017

45 Marketing Tools to Consider for 2017 | Public Relations & Social Marketing Insight | Scoop.it

What are the hottest marketing tools you should be using in 2017?


As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.


Marketing Automation


Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. Let’s look at some numbers.


In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one. It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small....

Jeff Domansky's insight:

Ian Cleary shares a list of marketing tools he uses on a regular basis, and as you plan for 2017, it’s definitely worth your consideration.

Jeff Domansky's curator insight, December 23, 2016 1:56 AM

Ian Cleary shares a list of marketing tools he uses on a regular basis, and as you plan for 2017, it’s definitely worth your consideration.

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28 of the Best Chrome Extensions for SEO, Productivity & More

28 of the Best Chrome Extensions for SEO, Productivity & More | Public Relations & Social Marketing Insight | Scoop.it

For all of the greatness that the internet affords -- cute animal videos, GIFs, and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination?


Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order).


No matter where you click online, it’s easy to be pulled into a black hole of distraction andlow productivity.Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click.


We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient.


We’ve broken them down into different categories if you want to jump ahead:...

Jeff Domansky's insight:

Sophia Bernazzani shares 28 excellent Google Chrome web browser extensions to jump-start your productivity. Recommended reading.

Jeff Domansky's curator insight, December 11, 2016 4:46 PM

Sophia Bernazzani shares 28 excellent Google Chrome web browser extensions to jump-start your productivity. Recommended reading.

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How to Automate Your Social Media Marketing With IFTTT Applets : Social Media Examiner

How to Automate Your Social Media Marketing With IFTTT Applets : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Looking for effective ways to streamline your social media marketing tasks?

Have you heard of IFTTT applets?

Applets let you automate social media posting tasks so you can spend more time engaging with your audience.

In this article, you’ll discover how to automate a variety of social media tasks with IFTTT applets....

Jeff Domansky's insight:

Very useful tips on how to use If This Then That (IFT TT) to automate some of your social marketing.

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The 11 Best Social Media Automation Tools For Content Marketers

The 11 Best Social Media Automation Tools For Content Marketers | Public Relations & Social Marketing Insight | Scoop.it

The thing to remember with any type of social media automation is that you will still have to spend some time on social media.

Whether you are replying to a customer or commenting on another person’s post, the human factor still has to be there.

With the social media world going mobile, interaction is always important.

But for those things you can automate, let’s have a look at some of the best social media automation tools available. These tools will help save you time and can do a few other things to make your life easier too.

Jeff Domansky's insight:

11 tools that will make your content marketing faster and more efficient, leaving you more time to personally connect on your favorite social channels.

Maria Cattini's curator insight, December 1, 2016 3:24 PM

11 tools that will make your content marketing faster and more efficient, leaving you more time to personally connect on your favorite social channels.

Jayme Soulati's curator insight, December 7, 2016 8:15 AM
Automation everything, right?
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20 Best New Social Media Tools to Try in 2017 (And How to Use Them) | Buffer Blog

20 Best New Social Media Tools to Try in 2017 (And How to Use Them) | Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).

 

The social media tools landscape can be just as fascinating — and robust!

 

With all these tools to choose from, how can you stay on top of the latest and greatest?

 

As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....

Jeff Domansky's insight:

Open up your social media toolboxes and load up some awesome, and sometimes new, tools shared by Buffer. Recommended reading! 10/10

Cedric Postel's curator insight, November 18, 2016 3:25 AM
Quelques outils intéressant ...
1
alluneed2succeed's curator insight, November 18, 2016 7:07 AM
20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
Maria Cattini's curator insight, November 18, 2016 3:57 PM

Open up your social media toolboxes and load up some awesome, and sometimes new, tools shared by Buffer. Recommended reading! 10/10

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5 Best Tools You Should Be Using to Market Your Local Business

5 Best Tools You Should Be Using to Market Your Local Business | Public Relations & Social Marketing Insight | Scoop.it

But we need to ask a question: how do you capitalize on this sales-ready segment of the population? How can you make sure your business is placed front and center before their eyes?

 

It doesn’t have to be complicated. In fact, if you use these four tools, you’re virtually guaranteed a position at the top.

 

I’ve seen businesses rise from having zero online presence to dominating their local markets simply by using these tools. You can do it too. Here are five tools you should be using....

Jeff Domansky's insight:

Mobile devices and local searches go together like peanut butter and jelly and Neil Patel shares five essential tools for local marketing.

Maria Cattini's curator insight, November 4, 2016 7:00 PM

Mobile devices and local searches go together like peanut butter and jelly and Neil Patel shares five essential tools for local marketing.

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10 Essential Browser Extensions for Marketers

10 Essential Browser Extensions for Marketers | Public Relations & Social Marketing Insight | Scoop.it

The following are some of the best browser extensions for marketers to help them perform all blogging-related work with ease.

 

Some tasks may include staying up-to-date more efficiently, being able to add images to Pinterest with the click of a button, saving important articles for later, and much more.Let’s dig right in....

Jeff Domansky's insight:

These are 10 essential browser extensions for marketers and bloggers. Make publishing easier, analyze SEO metrics with the click of a button, and more.

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Jeff Domansky | Me in a Nutshell

Jeff Domansky | Me in a Nutshell | Public Relations & Social Marketing Insight | Scoop.it

Me In a Nutshell is a free, fast, easy way to create a unique personal profile with text, images or both based on a variety of your own social media profiles.

 

The example here is based on my Twitter profile adn created in 30 seconds with just a few clicks.

 

You can do the same at Me In a Nutshell https://www.meinanutshell.com

Jeff Domansky's insight:

Me in a Nutshell is a cool tool that lets you create your own personal profile in less than a minute using just a couple of clicks and one of your favorite social media profiles such as Twitter, Facebook and numerous others with new ones added frequently. Try it!

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Snappa - The Easiest Graphic Design Tool You'll Ever Use

Snappa - The Easiest Graphic Design Tool You'll Ever Use | Public Relations & Social Marketing Insight | Scoop.it

Snappa makes it easy to create any type of online graphic. Create & publish images for social media, content marketing, and more!

 

Hundreds of ready made templates

Don't want to design from scratch? No problem! Just choose from our growing collection of beautiful templates to get started in seconds.

 

Everything you need to create stunning graphics

Snappa combines the best visual assets with a fully-featured graphic editor....

Jeff Domansky's insight:

Snappa is my favorite new graphics tool. Many great features, free version, easy to use yet lots of powerful features in the Pro version for just $10 a month. Highly recommended! 10/10

Jeff Domansky's curator insight, October 11, 2016 11:02 AM

Snappa is my favorite new graphics tool. Many great features, free version, easy to use yet lots of powerful features in the Pro version for just $10 a month. Highly recommended! 10/10

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SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it

SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Following the Apple playbook, Snap, Inc. also designed a fashionable case that doubles as a charger. Spectacles will be available this Fall and will cost $130.

Spectacles are the result of a secret acquisition in December 2014 of VergenceLabs, which developed Epiphany Eyewear to record video clips with the press of a button on the side of the frame and upload them online via its app. Over the last 19 months, Snap, Inc. remodeled Epiphany into a fun, but thoughtful sunglass package to give Snappers a way to share their perspective hands-free.

By pressing a small button on the side of the glasses, Spectacles capture video through a 115-degree lens, which better conveys someone’s natural perspective and field of vision. Those on the other side of the lens, will know they’re being recorded because of a halo-like light that surrounds the lens. Unlike smartphones, which record video in a rectangular format, video via Spectacles is circular, allowing the viewer to watch the content naturally, whether in portrait or landscape mode, the way the user “saw” it. Essentially, clips offer a playback experience that simulates your natural point of view....

Jeff Domansky's insight:

Is it a bird? Is it a plane? Is it the illegitimate child of Donald Trump? Well SnapChat, I mean Snap Inc, that was, well, what the hell was that?

sillysmall's comment, September 27, 2016 6:53 AM
Nice