Public Relations & Social Marketing Insight
443.6K views | +2 today
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Arthur W. Page Society Introduces New Corp Comms Model - PRNewser

Arthur W. Page Society Introduces New Corp Comms Model - PRNewser | Public Relations & Social Marketing Insight | Scoop.it

The Arthur W. Page Society today introduced “Building Belief: A New Model for Activating Corporate Character and Authentic Advocacy,” a corporate comms model that builds upon the organization’s 2007 “Authentic Enterprise” report. Back then, the group described the new comms landscape. This new model offers a framework for managing it....

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 things a sustainability website should show | Part 1 - Corporate Eye

10 things a sustainability website should show | Part 1 - Corporate Eye | Public Relations & Social Marketing Insight | Scoop.it
Corporate sustainability pages should explain relationship with business model, culture, supply chain, customers and other stakeholders.

 

...NSB recently produced a neat four page document entitled “10 things new sustainability managers need to know“. With a little bit of massage this can easily be morphed into “10 things a sustainability website should show”. After all, and in the interests of transparency, if a sustainability manager knows these things then surely the company should communicate them?...

No comment yet.