Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Four Lessons For Social Media Preparedness From Sandy | MediaPost

The unfortunate reality is that we need to be more prepared now than we were 10 years ago -- no matter what part of the country we live in -- in the wake of more flooding, ice storms, earthquakes, blizzards, and tornadoes.

 

Whether a national brand or local business, you have to be prepared for how your business, your employees and your customers will be affected by Mother Nature.

 

As New York Governor Andrew Cuomo said, “We have a 100-year flood every two years now.” It was a quip with a thread of levity to ease a strained time, but it was also layered with truth. He went on to say: “That is not a political statement; that is a factual statement…We have a new reality when it comes to these weather patterns: We have an old infrastructure, we have old systems. That is not a good combination and that is one of the lessons I will take from this, personally.”...

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Organizations struggle to reach employees during Sandy | PR Daily

Organizations struggle to reach employees during Sandy | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
Companies, hospitals, and government agencies had to be creative to reach staff when Hurricane Sandy swept in.

 

When a hurricane hits, land lines are overloaded and cell phone service drops. Power blacks out, and employees could be stranded in a dark, unheated house with a fallen tree across the driveway.
Yet communicators must find ways to pull off what almost nobody else can do: communicate.

Hurricane Sandy, which slammed into the Eastern Seaboard on Monday, forced organizations to find ways to check in on employees and let them know changes in work schedules....

 

[An excellent post with valuable crisis PR and communication tips ~ Jeff]

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8 Scary Truths About Social Media Crises | Melissa Agnes

8 Scary Truths About Social Media Crises | Melissa Agnes | Public Relations & Social Marketing Insight | Scoop.it
Social media crises are a scary reality that leave us all vulnerable. Discover the 8 ultimate reasons why you need to protect and prepare your brand.

 

[Excellent advice for handling social media crises ~ Jeff]

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The news-social media interplay: how news is done today | Gerald Baron

The news-social media interplay: how news is done today | Gerald Baron | Public Relations & Social Marketing Insight | Scoop.it

Police in Durham, Ontario, Canada (across Lake Ontario from Buffalo, NY) seem to believe, like a great many in police service today, that they still live in the old world where they could control the flow of information. This story about a police standoff with a former city council member (councillor in Canada-speak) provides a striking illustration of how news is done.


The article is written by a newspaper reporter or editor covering the story. If you want to see how news reporters today work with social media, plus the very serious problems it causes, you can't do better than reading this. Can you trust what is being said on social media? Can you trust tweets from the scene or things spreading on Facebook? This questions came up when the standoff was happening and a name was being floated about the subject of the standoff....

 

[Gerald Baron takes a very interesting look at social media and news media coverage in an armed standoff crisis ~ Jeff]

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