 Your new post is loading...
Your new post is loading...
They’re two sides of the same coin, in that without a stream of discoverable content you have nothing to share and without any publishing tools you have nowhere to put all the great content you have in your back pocket. For that reason, we’re splitting our tool summary right down the middle and offering our top three picks for both content discovery and publishing that content in a way that drives traffic. Before you check them out, you might want to make sure you're up to speed with popular social media and marketing tools like Buffer and Tweetdeck....
Videos have become a very powerful medium. Hours of videos are uploaded to different video platforms every day. There are two ways to create a video. One of them is to invest time and resources and create a video and another way is to curate the videos available online. Video Curation Video curation requires a strategy. Curate the video content that is interesting and relevant and offers some value to the viewer. Choose the ones that are related to the brand. Change the title and description of the video. Have a clear thumbnail. Provide back links to the original video when you are posting the video on your blog post. Having transcription to videos is one of the good ideas to increase traffic. Give credit to the owner of the video. To be a successful video content curator, add your own descriptions to the video and also write a unique title. Include your own text. Have a playlist of curated videos on your site and break them into categories....
You might be wondering, what is all this fuss over the top content curation tools? Before we share the top content curation tools list below, you have to understand why the heck content curation is so important. Did you know that in 60 seconds the following content is being created and searched for online? - 1,440 blog posts published by bloggers. - 3.3 million posts are shared on Facebook. - 200,000 new photos are posted on Instagram. - 3.8 million searches are conducted on Google. Remember that’s all in 60 seconds! 60. Take some time to let those numbers sink in…No, we are not kidding. And YES, that’s insane! The sheer amount of content created on the web every second, every day, every week, every month, every year is staggering. Digital content is growing and accelerating exponentially. The only way to make sense of the influx of information is through content curation....
More and more, marketers and social media managers are looking to technology for content curation tools to help them uncover great content, share it quickly, be more productive, and get detailed analytics surrounding what content works and what doesn’t.
There’s no question that there are plenty of content curation software options for marketers, making it difficult to find the perfect fit. Some of these content curation tools have a focus on the enterprise and some are built for small businesses and startups.
Here’s a look at 16 of the best content curation tools available
We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life. If you’ve ever built a content plan but your blog posts or ebooks were only met with crickets, this piece will arm you with some great insights to ensure that your blog posts get shares and your strategy never flops again.
Over the last few years, I’ve created, revised and enhanced content marketing plans for many brands and organizations. I consistently see marketing mistakes that cause strategies to go off the rails and brands to bleed money into efforts that aren’t working.
In this post, I’m going to discuss eleven content marketing mistakes I see often - and how to fix those mistakes and stop the bleeding....
Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right. So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer. Make sure it’s worthy and relevant to your audience....
Content is king! Content marketing is the only marketing left! Content isn’t just the king, it’s the kingdom! Blah, blah, blah.You’ve heard it before. And you’re probably still dutifully cranking out content as fast as you can create it. I commend you for your dedication. But it’s not like you have a choice. Content marketing is the de facto godfather of the digital realm. It presides over cyberspace with an iron fist. Disrespect it (by not doing it), and you’re swiftly left beaten and bruised by the side of the New Jersey turnpike after being thrown from a moving car....
For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.
With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :
- Overview video of a product / solutions
- Intro / Getting started video using animation & UI Mockups
- How To Videos
- Youtube Promo / Promotional Video
- Infographics / Statics bundled to create Use case videos
In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....
Having recently successfully managed a social media program for a client in which 99 percent of the content published was curated, I can speak firsthand as to the power of content curation to empower a social media strategy. Content is the currency of social media, but that doesn’t necessarily mean that the burden of all content creation falls on you! The beautiful thing is that there is an almost unlimited treasure trove of content that is still waiting to be searched for, discovered, and reused.
I’ve been writing about content curation for a few years, so I wanted to take the opportunity here to outline what I think are the best practices you should be following in your content curation....
Fortunately, content marketers don’t have to do it all themselves. Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: - Weekly “best of” compilations (example: V3*Broadsuite blog) - Expert summary compilations (example: Soulati Media) - Expert interview roundups (example: iDigic) What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Curated content can’t replace your own original creation, of course, but it can certainly supplement your efforts while still engaging your readers, viewers, and followers....
To be successful with your social media marketing efforts you need to provide value on your social accounts. And most of the time, this value comes in the form of shared content – a lot of content. And while your own content should always be at the center of your marketing efforts, you can provide a ton more value when you add great content from other people from your niche to the mix. Often, finding this great content to share is what is eating up most of the time young marketers spend on building their social media audience. Here are 7 tools that can make your content curation a lot more efficient – and effective....
Are you ready for the biggest information explosion in history? If you don’t know by now, the Internet of Things (IoT) is going to take the world by storm in the coming years. A system of interconnected physical devices, IoT will enable humans, animals and man-made objects to transmit data over a network through biochip implants, built-in sensors or any other thing that can be assigned an IP address. This means that we will soon have more real-time data at our disposal than ever before. In fact, the amount of information in the universe is expected to grow 10-fold by 2020. What are we to do with so much information? The simple answer is that we have to get better at visualizing information in the form of data visualizations and infographics....
|
"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important. For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For example, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you're writing about. And while very cool, it can be tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that can demand your time and attention. That's why the responsibility of content curation is important. Think of it as being a successful wedding DJ: Your selections can't all be ad hoc and safe. After all, people can only hear Kool & The Gang's "Celebration" so many times before the floor clears, and that sort of playlist isn't personalized for your audience. But if you know your audience, you can accurately gauge the temperature of the room and have the confidence to give the people what they want. The same goes for content curation. Instead of just rounding up the most generally popular things on the web, pick the ones that are going to be the most relevant and interesting to your audience, and provide the context around them that makes your site a destination. Of course, we never said that was easy. Where do you find this content, anyway, especially given the information overload we opened with? Good news: We're here to help you prioritize the resources by outlining some of our favorites below.
Content is king. Create more content. Write more blog posts. That's the story that many content marketing gurus and social media gurus have been preaching for the last few years. It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared. Which is why now more than ever, there is a real need in the world for people who curate great content....
Many components of content marketing are controllable and predictable. But you know what isn't? Your audience's response. Surprises are the one thing you can count on.
So, what can you do when a piece of content you've created simply doesn't produce the right results?
Based on our experience, there's a lot you can do. In fact, with most content, the post-publishing optimization process can improve an article's performance significantly.
Via Brian Yanish - MarketingHits.com, massimo facchinetti, Mark E. Deschaine, PhD, Jeff Domansky
Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”
How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.
“Did you know that blog posts that are over 1,000 words generate the highest search engine rankings? “~yoast.com by Marieke van de Rakt, both researcher and project manager at Yoast. So how do you write high-quality posts that would be of relevant interest to your target market? That’s where you can use content curation to help keep the interest of your target market on your blog. “External links show a positive correlation between a page’s outgoing links and it’s search rankings Outgoing links are good for SEO.” Interesting article about linking with anchor text.” ~moz.com By Cyrus Shepard – of Whiteboard Friday...
Curating other branded content has the power to bring more credibility to our own brands. It also helps us build relationships that can open up new doors, and it means fewer content creation tasks stacked high on our own plates.
But, that doesn’t mean we’re off the hook completely.
Quite the contrary, actually, because we have to select the best of the best. We’re like the librarians and fashion buyers of marketing — we have to find smart, beautiful content others will love.
The pressure that comes with that responsibility is no different than the strategy that goes into our own content creation efforts. And like anything else we do, curating content takes time.
Lucky for us, there are numerous tools and tricks to help. There are plenty of ways to put that newly discovered content into action. And the amplification benefits are widespread.
Ready to build even more value for your audience and your brand? Here are content curation methods to help you do that.
I made the case for content curation in my previous post. The next priority is to decide who’s competent to do the curating and what the 10 key steps to content curation success are. One option is to allow individuals or teams to curate content for themselves. Under this system, everyone spends a few hours each day checking multiple sites, sources and social media in search of the most relevant content. While this might be a nice idea, it will likely prove impractical given the pressures of modern working life. So, your organization will need to have a designated – and trusted – curator, or team of curators. Ideally, these curators know the learners’ specific interests and professional goals so that they can deliver relevant external content, in the right place, at the point of need. This suggests that it’s L&D professionals who are best placed to become an organization’s curators for learning....
These are challenging times for business. A recent Towards Maturity Benchmark Report reveals that 72 percent of CEOs believe the next three years will be more critical for their industry than the last 50. Jane Hart, of the Centre for Learning & Performance Technologies, believes that learning professionals who can move from being creators to curators of learning can stay relevant in these turbulent times. She says, “If learning is going to keep pace with that change, we need a rethink. Traditional learning has focused on the provision of static formal courses and training. But they don’t reflect how most people learn, and they lag behind emerging trends.“ If Uber, AirBnB and other disruptive innovations tell us anything it’s that, if we don’t keep pace with change, our skills become obsolete, along with our companies. Instead of providing fixed courses, we can help people to learn continuously.”...
A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other credible sources in your industry.
The list of content curation tools below will help you save money, time and effort by recycling the best content available.
Not only will they help you engineer a content recycling system, they will also help you avoid plagiarism in the process....
One of the biggest disadvantages of content marketing is finding the time to produce quality content. As an online business owner, there are hundreds of other things that you need to take care of. That said, creative content production is the key to business growth. Whether you’re new to blogging or are struggling to keep up with your publishing schedule – content curation can help. When used correctly, content curation helps grow your business by bringing your target audience to your brand. In this post, we’ll go over some things you can do to up your content curation game.
Visual content curation isn’t easy. When your main objective is to be omnipresent, you have to find clever ways to make visual content work for you and your brand. You can start by integrating more visual content into your marketing strategy to see what works for your brand and what doesn’t but that’s not enough. One of the first things you can try is experiment with different types of visual content by converting your ideas into images. The benefits are many, and you get to keep it fun and exciting for your audience. Consider the following formats and how you can use them to improve your own strategy, generate more traffic, encourage shares and perhaps even acquire new clients....
If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner design? Web banner design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines. Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads....
|
Six best curation tools worth a look.