A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.
...The discovery process for great content has a similar thrill. How great does it feel to share a bit of awesomeness that few others have found?Without a doubt, sharing great finds on Twitter, Facebook, LinkedIn and other social networks is a smart way to with your followers. Did you know 25 percent of Tweets contain links and 56 percent of retweets contain them?
People love a good content share. And in order to give the people what they want, sometimes you’ve got to dig a little deeper. Here are 17 unexpected places to look..
Jeff Domansky's insight:
Kevan Lee shares an excellent list of resources and places to find interesting content that curators will find very useful.
Content marketing is going to be bigger than ever this year. Ninety-two percent of marketers are already using content marketing. More than half of B2B and B2C marketers are increasing their content budgets in 2014. While the fundamentals of good content will never change, the tools and tactics — even the way people consume content — continue to evolve, and documenting your content strategy impacts your overall success. Check out this comprehensive guide to tools for creating and curating, promoting and distributing content — customer information included.A growing number of companies recognize the importance of original content for their marketing.
Jeff Domansky's insight:
Great list of resources with the obvious addition of Scoop.it as an essential curation and publishing tool.
If your organization produces enough of original content to fill all your channels, that is great. If you have enough original content to fill all your channels strategically--in other words, you can be picky about what you share--that’s even better. If you have too much original content to wrap your head around, you really need a curation strategy and process. If you don’t have enough original content, you have to get it elsewhere. Even if you have enough original content, a little external content can help you round out your strategic message across all your channels.
In the almost certain likelihood that you will need to share others’ content to feed your beast a good diet, full of strategy and tactics, your curator becomes the lynchpin of your communications. Just look at sites like Upworthy.com and Twitchy.com to see that curation-only websites are content distribution monsters; so much so that these staff teams are laden with curators....
This article is the second part of the excellent guide written by Robin Good and published on MasterNewMedia in these recent days. The Part I that I curated and excerpted a summary is here: http://sco.lt/9BOLdB
Some people say content curation is useless, but I disagree. When done properly, it can actually demonstrate your expertise to your target audience.
...I was reading a blog post the other day that declared that content curation does nothing for the curator, their SEO or their traffic. As the author of the post doesn’t appear to curate very much at all, I wondered how they came to that conclusion?
What is curated content?
Content curation means pulling together content from various sources and presenting it to the reader in your own unique way. It’s a step beyond the normal list post or an effective link post.
It may be easier to understand content curation by defining what it is not: Content curation doesn’t mean presenting a list of stories or a weekly roundup of links. It’s not a simple cut and paste job where you rip off content from someone else and imagine you are presenting it in some fresh and exciting way....
Jeff Domansky's insight:
Sarah Arrow shares an excellent rationale for curation though some will still wrestle with ROI. I'm onside with curation as an authority and thought leadership tool.
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to build your authority.
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.
For example, content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. This is particularly relevant when you are excerpting curated content, rather than syndicating it outright. In fact, when excerpting a piece of content, my recommendation is that the perspective you add must be at least half as long (in terms of word count) as the original content itself, and should include brand-appropriate keywords in order to optimally position you as an expert on the subject.In addition to excerpting, there are many other methods for using annotation in your content curation efforts. To illustrate some best practices for working with these options, let’s take a few recent articles from BloombergBusinessweek and Social Media Examiner and see how they might be successfully curated using six different approaches....
Jeff Domansky's insight:
Very solid curation advice, in particular, the importance of adding your own voice to build authority.
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
Jeff Domansky's insight:
Great curation tips, tools and best practices from 12 expert Scoop.it curators.
Content curation SEO, of course pertains to methods and processes that will help in search engine optimization of a website via interestingly curated content.
This is not another article about content marketing. It’s not intended to convince readers that content marketing can help differentiate them from their competitors, showcase thought leadership, drive traffic, or engage their customers. A quick Google search of the phrase “content marketing for small businesses” yields more than 200 million search results, meaning that there are already plenty of people out there talking about these things (and probably trying to sell small businesses something in the process).
So who is this article for? Anyone who’s convinced, but not sure how they can make it work for their business. It’s for anyone who’s ever wondered whether it’s possible to have a content marketing strategy without creating any content.
While the short answer to this is no, there is good news. The first is that the investment of time and money it takes to create great content doesn’t have to be a barrier to entry. Almost any small business that really wants to get into the game can do so by being smart about how they’re allocating their resources and maximizing the content they do have.
The second piece of good news is that the sheer amount of free content online makes activities like curation arguably more important than content creation itself.
That said, content creation still needs to play a role in your strategy. Original content--whether it’s in the form of a blog, case studies, videos, infographics, etc.-- will help you define the point of view you want to convey and should help set the tone for all of your content marketing efforts. The key is to maximize the ways in which you distribute and supplement it with other, lower touch tactics. Read on for five of the best....
Jeff Domansky's insight:
Great tips on how to get better results from content marketing using curation and several other simple strategies.
"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:
- whether because your audience will find you first on social networks
- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
As Mark pointed out recently in Content marketing and the challenge of radical filtering, we are turning to increasingly personalized search results and artificial intelligence solutions to get only what we want without ever exposing us to the masses of content that is available.
Like search did 15 to 20 years ago, radical filters will fundamentally change how we find or discover information. If you are a content marketer today, how will this change your world?
Here are six ways you may respond. Some are familiar, but almost no one today is taking the familiar approaches far enough for the future Mark outlined. Others are new areas of opportunity content marketers are not focused on today....
Jeff Domansky's insight:
Radical filters present big challenges and opportunities for marketers who know how to create breakthrough content.
In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock.
With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.
Jeff Domansky's insight:
Guillaume Decugis looks at disruption and the change in value from content to curation. Recommended reading. 9/10
Excerpt from article written and curated by Master Curator Robin Good and published on MasterNewMedia: "Many such curation tools also appear to be very similar to one another, especially if evaluated exclusively from the type of news streams or visual collections that can be produced with them.
The most limiting factor of all, in making an effective selection when it comes to content curation tools is the lack of a proper evaluation framework, identifying the specific requirements and needs that need to be met by the content curation tool to be selected....
This is a very useful article to help determine the curation tool that is right for you or your students. As the number of curation to grow, deciding on the tool that is right for your curation project (or your students) can be a complex tast. Using the criteria identified here will simplify this task.
Engaging in content curation is a powerful and wonderful way to share your story, build your expertise, add value to customers and prospects, build a community, bring your voice into the world on a topic, construct a solid reputation and credibility, and have fun doing all.
If you are into relationship marketing content curation can be a wonderful experience. It is a very persuasive way for people to experience your brand and for you to engage in a unique kind of storytelling. To be successful at this, here are a few tips...
Jeff Domansky's insight:
Karen Dietz offers useful tips for wanna be curators as well as established curators.
"To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. "
Traduco liberamente la recensione di Robin Good dall'inglese.
Spiegare cosa sia la content curation - cura dei contenuti a qualcuno che non lo sa non è semplice dato che vi sono molte definizioni, articoli, concezioni e interpretazioni che la riguardano.
Per offire un aiuto a chi avesse necessità di spiegare la content curation sono qui presentati 5 gruppi di risorse:
1) Content Curation - Definizioni
raccolta delle migliori definizioni di content curation
Robin Good's insight:Introducing content curation to someone who doesn't know anything about it is not always an easy task. There are so many different articles, opinions, definitions and recommendations about content curation that it is quite difficult for someone just getting familiar with the topic, to easily find out where to start and what to trust. To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. 1) Content Curation - Definitions a collection of the best and most useful definitions of what content curation is http://bundlr.com/b/content-curation-definition 2) Content Curation - What is it? Video Intros 30+ short video clips that introduce the need, practice and purpose of content curation http://huzzaz.com/collection/content-curation-what-is-it 3) Content Curation Visualized 110+ infographics, visuals, illustrations and diagrams explaining what content curation is www.pinterest.com/robingood/content-curation-visualized/ 4) Content Curation Tools Directory - Tools Directory 100+ of the best content curation tools organized in a directory for immediate access http://contentcuration.zeef.com/ 5) Content Curation Tools Supermap - Tools Collection 600+ content curation, discovery, filtering and publishing tools organized by categories for doing content curation http://bit.ly/ContentCurationToolsSupermap All free to use and share.
Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.
Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice.
Jeff Domansky's insight:
There are six easy steps to curation success. Lots to learn from these masterful Scoop.it curators. All you need to add to these steps is human intelligence! ;-)
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.
For example, content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. This is particularly relevant when you are excerpting curated content, rather than syndicating it outright. In fact, when excerpting a piece of content, my recommendation is that the perspective you add must be at least half as long (in terms of word count) as the original content itself, and should include brand-appropriate keywords in order to optimally position you as an expert on the subject.
In addition to excerpting, there are many other methods for using annotation in your content curation efforts. To illustrate some best practices for working with these options, let’s take a few recent articles from BloombergBusinessweek and Social Media Examinerand see how they might be successfully curated using six different approaches.
Jeff Domansky's insight:
Here's a set of useful curation tips and particularly good advice on adding value through commentary. I'm not so sure it's the length of the commentary that's as critical as the filtering skill coupled with pointers to guide the reader. Also take note of several best practices for using annotation in curation.
Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase: "Add value!"
Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.
What is content curation? You provide value by identifying a specific target audience, filtering through relevant online content, then sharing only what you find most interesting, trendy or applicable to that audience....
The true power of content curation lies in how you take it past simple sharing to balance original content (brand journalism) with the shared to build influence and thought leadership. By adding consistent, high-value content, your visibility is much higher than just posting original content alone. It amplifies the frequency of your sharing.
Plus, as you integrate original with shared, it also becomes a way to showcase your brand’s culture and differentiators.I would like to add that curating by itself isn’t enough. Focus is critical to success – especially if you are trying to penetrate large topics or industries and build expertise/value....
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
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Kevan Lee shares an excellent list of resources and places to find interesting content that curators will find very useful.