Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Reasons To Pick Up The Curator Habit | Small Business Trends

5 Reasons To Pick Up The Curator Habit | Small Business Trends | Public Relations & Social Marketing Insight | Scoop.it

Between blog posts, social media updates, daily blog reading, and reading other people’s social stream – feeding your content marketing efforts has become overwhelming. There’s too much content to create for too many sources. There’s no way to do it all.

 

You’re right. So why not combine some of your efforts and make your life a little easier?

 

One way to lighten your content writing load is by becoming a trusted curator. Instead of putting the burden on yourself to write the content, you can take advantage of the content others are creating (and you’re already reading) in your industry by sharing links, pointing your readers to third-party resources, and highlighting the smart things that others are saying....

 

[Just the curation basics ~ Jeff]

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Algorithmic Content Curation's Failures | B2B Content Engine

Algorithmic Content Curation's Failures | B2B Content Engine | Public Relations & Social Marketing Insight | Scoop.it

A very interesting piece by ERIN GRIFFITH entitled, “This Curation Trend has One Big Problem: Scale“. Now, what does this have to do with B2B content marketing or curation for B2B marketing? That is a good question....

 

there are some good similarity algorithms out there, but the real value of curation is in new but related content. That is what gives you as a curator value and why your followers, customers, and prospect will look towards your content over any algorithmic curated content. Granted if your goal is to scrap every article about the latest pop sensation automation will do just fine....

 

[Thoughtful post on the challenbe of scale for curation~ Jeff]

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Content Curation : An Essence of New-Age Digital Marketing | Social Media Today

Content Curation : An Essence of New-Age Digital Marketing | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
With the instant availability of meaningful content, videos on You Tube, millions of blog scrolls and other informational gateways, organizations are finding the need for content curators in social media.

 

Content curation is the method of locating, organizing and sharing online content. Frankly, we need curators to go through the lofty task of wading through endless scrolls of information until they find the hidden gems. What curators do is weed out the bad and present us with the good: the information that’s interesting, intriguing, things that fit our tastes, enrich our lives and, more importantly, that helps make our online experience more enjoyable.Content curation has gone mainstream and and there are countless people relying on it to free them from the muddled online world....

 

[Here's a thoughtful look at content curation by Sandra Morales ~ Jeff]

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Curating Content on Twitter for Thought Leadership

...Content curation is the art and science of finding, organizing, and sharing information that adds value and encourages engagement for the audience you’re hoping to influence. It is a cyclical process: What you find and what you post influence what people search and find about you....

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14 Sources for Content Curation Inspiration | Content Marketing Institute

14 Sources for Content Curation Inspiration | Content Marketing Institute | Public Relations & Social Marketing Insight | Scoop.it
Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. Try these sources for content curation inspiration.

 

...After you pick a topic to produce content around, one of the most common questions about getting started with content curation is where do you get your content? After all, your curation efforts can only be as good as the source of your content.

 

Here are 14 third-party sources to consider if you are planing to curate content...

 

[Nice set of curation sources ~ Jeff]

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If You Can’t Be a Creator, Then Be a Curator | the Curation Traffic Blog

If You Can’t Be a Creator, Then Be a Curator | the Curation Traffic Blog | Public Relations & Social Marketing Insight | Scoop.it

A really good point made here. Google has upped the ante for quality content and because of this it’s important that you have an ongoing content strategy. It’s also important that your site stays fresh and curates reliable sources.

 

There’s an important point to be made here about content creation. I think curation is a perfect strategy to test out if you can keep a schedule that would be required for true creation.

 

The other thing that curation does for you is it helps you get a good feel of the market. As you curate for a while you’ll start to see trends and opportunities for your own unique content....

 

[Smart tips about curation ~ Jeff]

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Curation vs Creation - Does Curation Overshadow Your Unique Content?

Curation vs Creation - Does Curation Overshadow Your Unique Content? | Public Relations & Social Marketing Insight | Scoop.it
Creation vs Curation, which strategy is better for inbound and content marketing? Does curated content overshadow your own unique content that you create?

 

But you might say…


“I can’t write or my content isn’t there yet…”

 

Okay, I get it, your unique content isn’t next level stuff or your simply not creating content. There is hope.

 

A strange thing will happen the more you curate content. You’ll start to recognize good content from bad, you’ll start to see trends in your market, and as most curators discover they get flashes of great content ideas. Curation creates a seeding ground and a feedback loop for great content ideas.

 

If you can’t or don’t think you can write the answer is simple– write anyway, writing is something that improves the more you do it....

 

[Here's a fresh take on curation vs content marketing ~ Jeff]

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