Public Relations & Social Marketing Insight

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.

It starts to feel like a chore because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus. 
To overcome this, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend.

The best part? Email personalization doesn't need to be insanely complicated to resonate with recipients. To see what I mean, check out these 11 great email examples that cleverly use personalization....

When you design for email, you should make the most of the fleeting opportunity you have to make an impression on your subscribers. One of the Cialdini principles  of persuasion applies here: if you offer your readers great value through your email, they’ll gladly reciprocate by taking the time to read through and click on any links.

Of course, designing for email also entails responsive email design since almost half of all email opens today occur on a mobile device. Here are the can’t-miss components of successful email design....