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Scoop.it!
Though end-of-year bonuses once stood as the gold standard, today's reward programs are more varied and reflect an organization's unique culture and creativity.
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Scoop.it!
“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…” The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing. How does the enterprise adapt its Knowledge management practice to the digital age? Did the web annihilate the older knowledge management paradigms? How can the enterprise benefit, and not succumb, to a web-driven, pervasive and real-time knowledge? We at Scoop.it have noticed amongst our business clients a growing concern regarding the evolution of Knowledge sharing; we’ve run a survey (500 respondents) to better comprehend the challenges, objectives and stakes. Let’s share some insights.... Via Guillaume Decugis
Jeff Domansky's insight:
Scoop.it co-founder Marc Rougier shares the company's research report and his valuable insight into the risks and opportunities of Knowledge 2.0 for organizations. The implications are particularly important for internal communications and employee engagement. Recommended reading 9/10
Guillaume Decugis's curator insight,
July 17, 2014 6:53 PM
Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. [url=/u/2007 x-already-notified=1]Marc Rougier[/url]'s post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. "While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content." Here's how you can prepare your company to Knowledge 2.0. 
John Presutti's curator insight,
July 18, 2014 11:29 PM
I don't think knowledge is the disruptive factor rather the mechanisms, the speed, and the diversity of knowledge that can be acquired.
Scoop.it!
Email gaffes, verbosity, poor grammar, and the inability to read nonverbal cues are among the common plagues of workplace interaction.
Jeff Domansky's insight:
Six great gaffes to avoid in your internal communications.
Scoop.it!
Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content effort... ...A while back, I wrote a post on the concept of a Center of Content Excellence — a new discipline and resource charged with propagating the power of content marketing, maintaining standards, and reducing duplication of effort. Employed media is an important part of any Center of Content Excellence. The idea is simple: If all sorts of folks in your company would and could use your great content in their interactions with the world, they’d amplify its impact many times over....
Jeff Domansky's insight:
Doug Kessler's "employed media" and Content Center of Excellence are valuable communication concepts. Highly recommended! 9/10
Scoop.it!
...In January 2014, the San Francisco Chronicle, one of the country’s oldest remaining metropolitan newspapers, opened a technology incubator. The declining but still important media company is investing in a rigorous digital boot camp for reporters to learnhow to use social and mobile media to boost views, amplify sharing, and increase views and engagement. The Chronicle has no choice. Circulation plummeted 50% between 2009 and 2012. Revenue too is just not what it used to be. More importantly, readership is no longer the same as it was. Gripping headlines, animated GIFs, infographics, punchier copy, and innovative content marketing techniques are changing how people read and also how and what they share. This move sends a loud and alarming message to executives everywhere, “adapt or die.” And to do that, businesses need to embrace not only new technology but also empower employees to engage with customers and stakeholders in the places where their attention is focused in ways that are culturally relevant. Employees must add value in every touch point and at every moment of truth throughout the customer lifecycle if they hope stay competitive...
Jeff Domansky's insight:
Brian Solis says empowering employees on social media can have a powerful positive impact on growth of your business.
Scoop.it!
Dominick's is (or was) a chain of food stores in the Chicago area that dates back to 1918. The outfit has gone through several changes of ownership and in 1998 it was bought by Safeway. Apparently things haven't been going that well because Safeway announced a couple months ago that they would be closing 72 Dominick's stores and laying off more than 6000 people on December 28th.
Jeff Domansky's insight:
Safeway gets some well-deserved bad PR!
Scoop.it!
Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about the brand. ... Leading brands are turning to employees to amplify brand content, engage on behalf of the brand, curate content, listen to conversations, and even to help with recruiting. Employees have unique experience and expertise that can be extremely valuable to customers and prospects. Check out these numbers from Cisco’s employee program: - Employees have 10x more followers vs. corporate accounts. Plus only 2% of the employee’s audience overlaps with the audience of the corporate accounts. - Employees share 29% more URLs about the company vs. corporate accounts - Employees URL reach is 2x vs. corporate accounts...
Jeff Domansky's insight:
Learn more about the power of employee advocates for communications and marketing.
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Who doesn’t love a good story? I know I do. Especially one that inspires me to think differently or incites me to do something. I also like to find stories elsewhere… especially ones that have personal meaning to the people who tell it. Every company has a story and the best way tell it is through the people who LIVE it. In a recent post, O.C. Tanner says “every team has a narrative, and every company could do better at incorporating storytelling into recognizing their employees. Whether your company has an epic story, a storied history, or has a vision of the future, the way you recognize your employees’ efforts and contributions should be tied to the stories you tell....
Jeff Domansky's insight:
Useful primer on business storytelling and how to use it tooto your organization's advantage.
Scoop.it!
As marketers, we’re always searching for a formula for how to be successful — but there’s no formula for this: While watching Wistia’s recent dance video promoting a feedback survey, I realized that it wasn’t the production, the camera, or the lighting that made the video so compelling, or explained why I watched and shared it with friends. It was the personality of the company’s people shining through. Wistia offers an incredibly comprehensive guide on how to make incredible marketing videos for your company, but there’s one vital ingredient to successful marketing that can’t be taught in an instructional video.Today, it’s company culture that creates marketing messages that spread. It’s that secret sauce that’s impossible to replicate....
Jeff Domansky's insight:
Great message: What really counts in marketing is company culture.
Scoop.it!
Do you think your employees love their work? Think again! These are the telltale signs that your employees are starting to disengage. ...
Jeff Domansky's insight:
How sociial works with employees. This is a really interesting infographic for employee communicators, PR and internal communication specialists.
Florence Boy's curator insight,
August 21, 2013 9:11 AM
C'est bizarre, non ? Pourtant les baromètres sociaux des entreprises ne sont pas si mauvais... Les collaborateurs mentiraient-ils sur leur motivation réelle ? Il y a sans doute des modes de management à changer...
Scoop.it!
What started as a phenomenon on a more personal level is now extending its reach to work and offices.
Jeff Domansky's insight:
How employee communications can be enhanced by social media.
Scoop.it!
Learn why P&G adopting digital is a battle that's going nowhere...
...When I wrote about their layoffs last year, I cautioned P&G (because they were obviously reading my blog article) that: - Digital media is not free - Not all advertising is inherently bad - Not all digital advertising is inherently effective.
Apparently, the words of warning did not resonate. This week, Business Insider reported that CEO Bob McDonald actually ended up cutting 6,250 jobs as part of his cost-savings program -- so my 1,600 figure last year fell short of reality -- and that part of that program included "using more social media like Facebook and Google, which deliver 'free' ad impressions."...
Jeff Domansky's insight:
So, let's see. P&G fuzzy logic is that laying off 6,250 employees is fine because that will allow marketing to continue it's obscene spending of $10 billion on old school advertising that doesn't work anymore. Oh, and we'll make up the difference on "free" digital marketing.
Of course, theP&G marketing geniuses don't seem to have figured out how to get results in the new world of social media and digital advertising. Yeah, it's Facebook's fault sales never grew! It wasn't because we were jamming old style ads down people's throats instead of talking with customers and engaging them in stories that mattered.
Here's an idea P&G. Take $1 billion of that advertising budget, keep the employees working and put them to work engaging with customers and prospects in social media where it really matters and can deliver results. IF, you can figure out how to do it properly.
Scoop.it!
Bringing telecommuters back into the office has never created such an uproar!
Yahoo CEO Marissa Mayer’s cuts to telecommuting, sparked catcalls from women’s groups, questions from academics, anonymous complaints from Yahoo employees and polarized opinions in the media and at office water coolers around the world.
On CNN, four experts practically choked each other trying to advocate their polarized points of view on this story. It’s a fun clip to watch but it showed how strong and divided opinions are on the issue....
Jeff Domansky's insight:
Really shows how critical message is in employee communications. Yahoo can do much better.
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Scoop.it!
Microsoft already had a public relations crisis on its hands with Thursday's news that it was laying off 18,000 employees. That's 14 percent of its workforce, and the biggest batch of job cuts in the company's nearly 40-year history. How it's communicating those layoffs to employees doesn't seem to be helping matters. Microsoft published the email from Stephen Elop, head of Microsoft's devices unit, to about 12,500 laid-off employees. The lion's share of the employees who are losing jobs come from his department. The memo begins, "Hello there," ends with "Regards," and is loaded with business jargon. Terms such as "financial envelope," "business continuity," and "right-size our manufacturing operations" are peppered throughout. Worse, it barely makes clear that its recipients have been discharged. It's mostly about the company's new strategy to make and sell Windows phones, which wouldn't seem a primary concern for people who no longer work for Microsoft....
Jeff Domansky's insight:
Microsoft fumbles its layoff announcements terribly. For a billion dollar company, they couldn't have made a more amateur effort.
Scoop.it!
Does your company have a social media policy? Are employees confused about what they can and can’t post? Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts. In this article you’ll discover how to create a social media policy that unleashes employee participation....
Jeff Domansky's insight:
Eric Tung shows how to create a social media policy that meets legal requirements and opens opportunities for employees to support your social media efforts.
Hack Your Craft's curator insight,
July 2, 2014 7:07 AM
This is applicable if you are a band and want to give some of the responsibility for your social media needs to others to grow.
Scoop.it!
Who can best defend a brand’s reputation on social? According to a newly published Weber Shandwick study, the answer may come from within. The study, conducted in collaboration with KRC Research (full PDF here), concerns trends in “employee activism”, or the ability of those within an organization to become its most prominent defenders. An online survey of 2,300 employees in 15 different markets around the world found that:
Jeff Domansky's insight:
Mobilizing your employees may be a challenge but it may also have a huge payback. That is, if senior management can get its communications act together to make it happen.
Scoop.it!
Social Media , Collaborative Technology , Connected Customers, Digital Leaders - all are changing the way we work and play. Here are 20 examples of organisations who are using the digital economy to reshape the way business is done.
Jeff Domansky's insight:
Danny Brown shares an inspiring presentation from Paul Bromford.
Scoop.it!
![10 Shocking Statistics About Employee Engagement [infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/alpzFdNyh6qsujxJDb0vBjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
So often we can feel like we are drowning in a sea of monotony. Find a cause that makes you want to wake up every morning and change the world. ... Having a role is good. Doing well feels great. Being acknowledged for a job well done feels even better. That sensation we get when we do something right and you know that everyone around is thinking, “dang, you go!” instills a sense of pride that no one can take away. That feeling can be hard to come by. So often we can feel like we are drowning in a sea of monotony. So many of us start work thinking that this is going to be the right place to work and you work there and it turns out your boss is a jerk or your coworkers suck or it’s just not what you wanted. Quitting usually seems like the best option at that point. That is okay!..
Jeff Domansky's insight:
This infographic has some powerful stats on employee communication. You may be surprised!
Scoop.it!
We love to hear good stories. You probably know “that guy” who commands the attention of everyone around him during a dinner party when he’s telling a story. He’s always with an entourage of people laughing and agreeing with just about everything he says. This might explain why when someone is telling you a good story, you may not even realize it. You are too fascinated with the actual story itself. That’s the power of a well-told story. From a brand standpoint, storytelling allows a company to be “human” and being human is about having a real, honest connection with people, being transparent, responsive and above all accessible. We can all thank social media for that.Your brand must empower employees to become storytellers, or rather brand journalists. Here’s why:...
Jeff Domansky's insight:
Brand journalism is much more than employees tweeting or sharing company news on Facebook.
Mr Tozzo's curator insight,
November 19, 2013 9:48 AM
Mobilizing Employees To Become Brand Journalists
Scoop.it!
How corporate speak makes a tough decision look even worse in this internal memo to remaining employees... "At Rogers Media, we are committed to delivering world-class content to consumers. It’s a new era in the media industry, one that is challenging yet full of opportunity. These changes are driven by the rapid pace of technological advancement, the increase in global choices for consumers, and an ever-changing advertising market. Today we made changes to our business that will allow us to continue to make investments in our priority brands and strategic growth initiatives, and better position us for the future while helping us effectively manage our costs...."
Jeff Domansky's insight:
Layoffs are never easy. but they're made even more difficult when the internal memo to employees mixes in corporate-speak and corporate planning bafflegab instead of reflecting genuine empathy. Companies can, and simply should, do better.
Scoop.it!
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be considered a fantastic opportunity. By turning employees into trusted brand ambassadors, companies bring their strongest asset and their most vocal internal advocates in direct contact with their customer base....
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Turns out it has little to do with whether you’re an extrovert or an introvert, open-plan office spaces just aren’t good for getting work done. Offices that lump employees together in large spaces, called open-plan offices, have detrimental effects on workplace productivity despite previous claims that such configurations promote communication and boost morale, a new study by Jungsoo Kim and Richard de Dear of the University of Sydney Faculty of Architecture has found. Based on a survey of more than 42,000 United States office workers, the researchers found that workers who had private offices were far more satisfied than those in an open-plan office....
Jeff Domansky's insight:
Dueeling research outcomes. So, now what experts?
Scoop.it!
If you're a nonprofit executive and you're reading this, I have a message for you: Stop scaring your employees. Stop treating them like sheep, trembling at the thought of taking even the slightest risk. Sheep never take risks because they’re afraid of the clippers. That approach might work just fine for sheep, but won’t work for a nonprofit that wants to get ahead.Risk is the source of great ideas, shorter shortcuts, and happier employees. But somehow, you’ve set up an environment where people are afraid that they’ll get judged or even fired if they take a risk....
Jeff Domansky's insight:
Do you encourage your employees to be creative and take risks? Consider the impact.
Scoop.it!
Most businesses need employee participation to create quality content. Two methods to leverage the content marketing potential of employees....
In order for most businesses to create a lot of high quality content, employee participation is necessary. I’ve said many times, no marketing department is big enough to produce all the content it needs. Additionally, consider that in most businesses the marketing team is not comprised of domain experts.
Here’s what Forrester Research says on this topic: “Today’s B2B buyer will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver. They are finding this content in an ever-expanding number and variety of channels.” The way I see it, there are two primary methods to harness employee involvement in a social business. One involves a carrot and one involves a stick....
Jeff Domansky's insight:
Will it be the carrot or a stick when it comes to getting employees to help your business do better content marketing?
Scoop.it!
Case Study: Good Corporate Communications in a ‘Difficult Situation’ Earlier this month at PyCon 2013 — a big tech industry conference for developers — a female attendee tweeted a picture of two male attendees, publicly shaming them for making inappropriate sexist jokes. This tweet led to at least two people losing their jobs. One of them was the woman herself, who worked for SendGrid as a “developer evangelist”, and the incident has sparked heated debate about sexism in tech and attacks on all sides. But stepping away from the commentary regarding her intentions or actions, we can learn some valuable PR lessons from the actions of a company facing fire due to the actions of an individual employee. As the title of the CEO’s public statement implies, SendGrid did an excellent job of handling a “difficult situation” by taking a stance and communicating it quickly to stakeholders. SendGrid correctly decided that the incident required a corporate response....
Jeff Domansky's insight:
This story is everywher but is a great case study and cautionary tale for employers, HR, reputation managers.
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Good overview of employee incentives including compensation, gifts, recognition and perks.