Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Pictaculous - A Color Palette Generator (courtesy of MailChimp)

Pictaculous - A Color Palette Generator (courtesy of MailChimp) | Public Relations & Social Marketing Insight | Scoop.it

Generate a color palette from PNG, JPG or GIF image/photo. Receive color suggestions, download Photoshop swatches (.ACO).

 

All possible with the fabulous Pictaculous tool. if you're a blogger or web designer, this tool is essential. Simply upload a photo and it scans and suggests color palette similar to the one in the photo above.

Jeff Domansky's insight:

Here's a very cool web design, visual marketing and blogging tool that I depend on. Pictaculous. Free and highly recommended. 10/10

Jeff Domansky's curator insight, October 30, 2016 11:31 AM

Here's a very cool web design, visual marketing and blogging tool that I depend on. Pictaculous. Free and highly recommended. 10/10

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31 Scary Horror Movie Posters for Halloween

31 Scary Horror Movie Posters for Halloween | Public Relations & Social Marketing Insight | Scoop.it

Horror movies have been around for about 120 years. Things have changed since Georges Méliès’s The Haunted Castle (although maybe not that much), not just with the movies themselves, but with the way they’re advertised, too.

 

Movie posters (usually featuring what’s known as “key art,” the singular image that is the foundation for a movie’s marketing campaign) have been around since the beginning of cinema. Many of the earliest have been lost to history, due to extreme wear and tear. Before the advent of television, movies toured the country from theater to theater for months, sometimes years, and the lobby posters naturally followed along with them.

 

They’d get torn, dirty, faded or worse, until the distributor would simply throw them away.

 

Still, collectors managed to rescue some of the extant film posters and restore them. Since it’s October, we thought we’d take you through a historical tour of the best (and a few of the worst) horror movie posters of the past decades....

Jeff Domansky's insight:

A historical tour of the best (and a few of the worst) horror movie posters of the past century, from The Cabinet of Dr. Caligari to Halloween.

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Visual Trap: Why Obsessing about Your Website’s Visuals is not a Good Idea

Visual Trap: Why Obsessing about Your Website’s Visuals is not a Good Idea | Public Relations & Social Marketing Insight | Scoop.it

Why do you want to create a site? Is it to deliver good looking visuals to your visitors? No! The objective is to drive conversions, generate sales, improve brand visibility and ensure your business reaches a wider audience.

 

Unfortunately, an unnecessary focus on visuals might see you creating a site that is low on ROI. Your target website visitors are interested in getting more information about your business and its products and services from your site. If great visuals help drive brand and business messaging forward, well and good and that should be their primary objective. If they haven’t been picked keeping the website’s goal in mind, they will just serve to distract visitors.

 

Here are two sites that have made great use of visuals, and they serve to illustrate the purpose of the site. The visuals are arresting but do not distract visitors from what the website is all about and the products/services it is bringing to them....

Jeff Domansky's insight:

If you're going to obsess about your website, focus on function, not just the photo.

rodrick rajive lal's curator insight, October 13, 2016 12:01 AM
Are we too obsessed with visuals on our websites that we ignore the quality of the rest of the matter, like the written or descriptive part, or for that effect infographics? A good website will have a balance between the written content and the visual content! I would suggest a ratio of at least a sixty/forty between visual and written content as being ideal!
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Impressive creativity from Six designers | Society6

Impressive creativity from Six designers | Society6 | Public Relations & Social Marketing Insight | Scoop.it

This week's Six Pack features a vivid array of bold stylings from Pheist (Hamburg, Germany), Hector Mansilla (Ciudad Victoria, Mexico), Richard Vergez (Brooklyn, United States), Sarah Matuszewski (Ludwigsburg, Germany), Raluca Bararu (Bucharest, Romania) and Dylan Morang (Maine, United States)....

Jeff Domansky's insight:

A feast for creative eyes.

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Google's Quest to Design a Typeface for Every Language on Earth | Fast Company

Google's Quest to Design a Typeface for Every Language on Earth | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

For the last five years, Google and the font giant Monotype have been working together to fill in all those tofu squares—hundreds of thousands of them. With the help of hundreds of designers, researchers, linguists, and cultural consultants, the two companies created Google Noto (the name derives from "NoTofu").


It’s a typeface family of the world’s languages—many in the minority, or even extinct—which can be rendered in serif or sans serif across eight weights, totaling more than 300,000 unique glyphs in all. As a point of comparison, Helvetica supports 97 different languages. Google Noto supports more than 800. According to Google, Noto is nearly 10 times larger than the nearest universal typeface, Arial Unicode.


"For everyone in the typographical field, this is a scale of language and script support that’s never been attempted before," says Kamal Mansour, linguistic typographer at Monotype. "And it would be hard to imagine anyone sponsoring this other than Google. It’s a very big investment."...

Jeff Domansky's insight:

For the past five years, Google and Monotype have sought to bring hundreds of alphabets online through a family of typefaces called Noto. It's a fascinating project.

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Minimalist Web Design – Less is More, When Less does More

Minimalist Web Design – Less is More, When Less does More | Public Relations & Social Marketing Insight | Scoop.it

Minimalism is one of the most dominating styles of today- right from architecture, to design, to literature. It is a style used in almost every other form of art. People often confuse minimalism with absence of detail.

 

Minimalism is certainly not a grand style, but it is also not an absence of detail or design either. Minimalists just focus on how much of useless content can be stripped away from an item without losing its key purpose and identity. Minimalism is simple in form and function, devoid of pointless decorations, yet lavish.

 

What exactly do we understand from Minimalist design?

 

The simplicity of minimalist web design may seem too simple, but it is under the surface that the real content lies. Don’t think minimalism is easier just because it is simple. It gets even more difficult because with fewer elements you still need to provide the same usage with less interface.

 

The less-is-more attitude was first applied in architecture and then slowly moved on to other industries like- interior design, industrial design, and now web design. The basic idea was to eradicate any element that didn’t really contribute to the main purpose or function.

 

6 Elements to Consider in Minimalist Web Design...

Jeff Domansky's insight:

Minimalism applies the theory of less is more, but less is more if only less does more. Here is the everything you need to know about Minimalist Web Design.

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5 Hottest Graphic Design Trends of 2016 So Far

5 Hottest Graphic Design Trends of 2016 So Far | Public Relations & Social Marketing Insight | Scoop.it

Some trends last for ages while others are cyclical, but whether classic or fleeting, design trends are both inspiring and incredibly useful when it comes to your graphics work. So what’s been hot in 2016? The five styles that have dominated the year so far are outlined here to help you develop eye-catching and relevant concepts, while still staying true your unique creative vision.

We rounded up visual examples of each design trend using royalty-free stock graphics, which you can easily incorporate into your own projects. Here’s the breakdown....

Jeff Domansky's insight:

Abstract Swiss is particularly interesting design.

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How to create more fun and playful typography - 99designs

How to create more fun and playful typography - 99designs | Public Relations & Social Marketing Insight | Scoop.it

Good typography may be hard work, but designers shouldn’t forget to have some fun with it! While crafting fonts and typographic characters can sometimes feel stiff and overly mathematical, we want you to help you find the joy in creating more expressive and playful typography.

Of course, this approach is great for children-oriented design projects—but let’s not limit ourselves. After all… not every coffee shop, ice cream store and logo needs to look posh. Let’s find the more creative side of typography and get goofy!

In this article, we’ll spotlight some examples of playful typography and show you how to join in the fun with your own work....

Jeff Domansky's insight:

Lots of creative inspiration here  and tips on how to use fun and playful typography in your design..

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10 ways to make bright color pop in your next design - 99designs Blog

10 ways to make bright color pop in your next design - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

There’s no denying it… Bright, bold colors have been a huge trend this year—not only a 2016 web design trend, but across all mediums. This color palette is popular with good reason; when bright color pops in design, it can conjure excitement, joy and intrigue. For that reason, it’s a great skill to master as a designer.

There are many different ways to incorporate bright color into your designs. This article takes a close look at 10 different examples which accomplish just that. Enjoy!...

Jeff Domansky's insight:

Looking to add some design creativity to your blog? Lots of inspiration here. Recommended reading. 9/10

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6 Simple Photo Tools for Creating Social Media Visuals | Social Media Examiner

6 Simple Photo Tools for Creating Social Media Visuals | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you including images in your social media content?


Looking for easy-to-use tools to help you create images for your content strategy?


If the idea of using Photoshop makes your head spin or hiring a graphic designer isn’t an option, there are many easy-to-use, low-cost alternatives available to you to create social media graphics.


In this article, I’ll show you 6 easy tools that will help you create compelling graphics for social media.

Jeff Domansky's insight:

Six easy-to-use design tools.

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5 Design Jobs That Won't Exist in the Future | Fast  Company

5 Design Jobs That Won't Exist in the Future | Fast  Company | Public Relations & Social Marketing Insight | Scoop.it

Organ designers, chief drone experience designers, cybernetic director. Those are some of the fanciful new roles that could be created by the global design industry in the next few years.


But what about current design roles? How will they favor over the next 15 years? Will every company by 2030 have a chief design officer, or will they all go extinct? Should a generation of creatives who grew up worshipping Apple's Jonathan Ive put all their eggs in the industrial design basket?


We talked to a dozen design leaders and thinkers from companies such as Frog, Artefact, and Ideo to find out which design jobs could die out in the next 15 years, and which could grow. There's no empirical evidence behind these picks, so they shouldn't be taken too seriously. Still, they represent the informed opinions of people who get paid to think about the future....

Jeff Domansky's insight:

Will you be a designosaur in the near future? Interesting to speculate in this Fast Company article.

Marion's curator insight, January 13, 2017 12:05 PM

Design is meant to evolve. From a cosmetic role located at the end of the innovation process, its going to instill much more strategically throughout all the touchpoints a company has with its users.

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A Decade of Design

A Decade of Design | Public Relations & Social Marketing Insight | Scoop.it

A decade ago, the internet was a very different place. The celebration of Envato’s 10th birthday has us feeling nostalgic, and so we’re taking a look at the 2006-2016 era of web design.

From MySpace and the iPhone, to minimalism and material design, a lot has happened in ten years. We won’t attempt to fit every design trend and technology innovation into one article, but we wanted to highlight some key moments in design. Put on your favorite early 2000’s playlist and read about some of our favorite web trends from the past decade:...

Jeff Domansky's insight:

Fun website design nostalgia trip.

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10 color palettes from famous movies - 99designs Blog

10 color palettes from famous movies - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

The concept of creating movie color palettes has made an internet splash in recent years. Websites like Movies In Color and The Colors of Motion have interpreted many films into correlating color palettes. With this trend in mind, we want to share our own take.

The following 10 examples create simple movie color palettes from classic films that have a color in the movie title. Enjoy!...

Jeff Domansky's insight:

Fun look at color palettes.

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How to create more fun and playful typography - 99designs Blog

How to create more fun and playful typography - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Typographic characters don’t always need to come from font files. Many of today’s brilliant designs manifest typographic characters through drawing, squiggling and doodling.

Meet Shigeo Fukuda, a master of manipulating lines into playful concepts. In the example to the left, Fukuda creates the words, “The Sun”, from a playful and winding doodle of a power cord emerging from behind a minimal rendition of the sun.

How would you create playful typography from an illustration or drawing? Think about ideas like creating words like “health” from illustrations of vegetables. Or create a rendering of a word like “summer” out of illustrations of melting ice cubes.

Get playful!...

Jeff Domansky's insight:

Get a burst of design creativity from these fun fonts..

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50 Beautiful Color Combinations (And How to Apply Them to Your Designs)

50 Beautiful Color Combinations (And How to Apply Them to Your Designs) | Public Relations & Social Marketing Insight | Scoop.it

One of the keys to making your design come alive is choosing just the right color combination.

 

Whether you’re attempting to evoke the feelings associated with a breathtaking landscape, a romantic sunset or a dynamic scene bursting with color, it takes a trained eye to bring together the perfect hues to drive your message home.

 

To save you some time and effort in your search for the ideal color combination, we’ve created a list of beautiful color schemes you can use in any of your projects.

 

These color presets are already available for you within Visme, so you can easily apply them to any of your own designs by simply clicking on the color combination of your choice, as seen below....

Jeff Domansky's insight:

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

Jeff Domansky's curator insight, October 14, 2016 10:40 AM

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

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Snappa - The Easiest Graphic Design Tool You'll Ever Use

Snappa - The Easiest Graphic Design Tool You'll Ever Use | Public Relations & Social Marketing Insight | Scoop.it

Snappa makes it easy to create any type of online graphic. Create & publish images for social media, content marketing, and more!

 

Hundreds of ready made templates

Don't want to design from scratch? No problem! Just choose from our growing collection of beautiful templates to get started in seconds.

 

Everything you need to create stunning graphics

Snappa combines the best visual assets with a fully-featured graphic editor....

Jeff Domansky's insight:

Snappa is my favorite new graphics tool. Many great features, free version, easy to use yet lots of powerful features in the Pro version for just $10 a month. Highly recommended! 10/10

Jeff Domansky's curator insight, October 11, 2016 11:02 AM

Snappa is my favorite new graphics tool. Many great features, free version, easy to use yet lots of powerful features in the Pro version for just $10 a month. Highly recommended! 10/10

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The Colors Used by the Ten Most Popular Sites

The Colors Used by the Ten Most Popular Sites | Public Relations & Social Marketing Insight | Scoop.it

I was curious what colors were being used by large, popular sites, so I decided to find out.Alexa.com maintains a list of the most visited sites on the internet. I wrote aPHP script to scrape the ten most popular sites and record all the colors used in the sites' home pages and style sheets.


I plan to rescrape the data on a regular basis. Because of this, I'll keep analysis to a minimum, since it could become outdated when the data changes. Once I have data over a larger time period I'll be able to examine and graph trends in web development. I also plan to examine the difference in color usage between popular websites from different parts of the world....

Jeff Domansky's insight:

Fascinating look at use of color on top websites.

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20 Creative Book Cover Designs to Inspire Your Next Project

20 Creative Book Cover Designs to Inspire Your Next Project | Public Relations & Social Marketing Insight | Scoop.it

Book covers can teach us a lot about condensing complex ideas into simple designs that attract consumers and sell products. The best covers manage to give book browsers an idea of the book's plot, tone, themes, and genre, all without revealing too much. 


To inspire your next design project, we've compiled a list of 20 beautifully designed books that beg to be judged by their covers....

Jeff Domansky's insight:

Get inspired by this collection of truly creative book covers by talented designers.

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How To Create a Poster Design For Any Event

How To Create a Poster Design For Any Event | Public Relations & Social Marketing Insight | Scoop.it

I come to you today with my best tips for how to create awesome, attention-grabbing event posters.

This article focuses specifically on how to create posters to advertise events. I’m going to write another article on how to create informational posters soon.

In this article, I’ll explain how to:

  1. Create a hierarchy of information.
  2. Grab readers’ attention with a beautiful design.
  3. Design specifically for print.
  4. Design specifically for email....
Jeff Domansky's insight:

Practical design tips for creating a poster that works to promote your next event.

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The ultimate guide to product packaging design - 99designs Blog

The ultimate guide to product packaging design - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.

 

Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

 

In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....

Jeff Domansky's insight:

99 Designs' ultimate guide walks you through every step of the package design process. Valuable resource! 9.5/10

Gonzalo Moreno's curator insight, October 3, 2016 10:11 AM
PRODUCT DESIGN is also PACKAGING... Here is some specific content on it!
clothilde's curator insight, January 5, 2017 2:19 AM
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The meaning of red around the world

The meaning of red around the world | Public Relations & Social Marketing Insight | Scoop.it

It’s the color of power and strength. As well as love and Disney romance. But the meaning of red goes way beyond fast cars and heart-shaped chocolate boxes. Through evolution, and thousands of years of human civilization, red has been used to tell stories, stir emotion and to get us to spend more money. Learn what the color means to different cultures around the world, and find out how to best use it for your business in our exploration of the color red.

In the beginning, there was red
Evolutionarily, red is a signal of heightened emotions, both good and bad. Think of our how our cheeks flush with anger when we’re upset, or how they blush when our crush pays us a compliment. In nature, the vibrant patterns of poison dart frogs help warn predators to stay away. And in reverse fashion it also attracts animals by serving as a signal of ripened fruit. Either way, the color red developed in nature in order to stand out.

Jeff Domansky's insight:

Red. It's the color of emotion and it can add emotion to your designs.

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75 of the Smartest Resources for Web Designers – cmd + T

75 of the Smartest Resources for Web Designers – cmd + T | Public Relations & Social Marketing Insight | Scoop.it
A lot of these lists just cram everything and anything into the lineup. So, we decided to pick our designers’ brains to bring you the best resources that we are using on a daily basis.
Jeff Domansky's insight:
Caroline Reder shares a useful list of best design tools. Recommended reading. 9/10
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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Public Relations & Social Marketing Insight | Scoop.it

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.


At Help Scout we believe the problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage.


Green Lantern can’t turn lemons into lemonade and I’m left equally unequipped to make smart decisions about the spectrum which shades our world. But why is such a potentially colorful conversation so unwaveringly shallow?...

Jeff Domansky's insight:

The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?

Gerald Sifringer's curator insight, September 13, 2016 11:39 AM

Interesting when you want to design your logo for example

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11 Simple Tricks To Enhance Your Social Media Images

11 Simple Tricks To Enhance Your Social Media Images | Public Relations & Social Marketing Insight | Scoop.it
Humans are, by nature, very visual beings.

In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing.


Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000.


That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are very visual beings!


Marketers that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. I’m no expert, but I’ve learned a thing or two about creating social media images after lots of practice (and mistakes!), and I’m excited to share with you my favorite social media design tips and principles to help enhance your social media images.

Jeff Domansky's insight:

Here are 11 practical ways to make your social media images more effective

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Logo colors: what's best for your brand? - 99designs Blog

Logo colors: what's best for your brand? - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect.

Everyone has heard of color psychology, which tells us that colors impact our emotions and behaviors. yellow is cheerful (because the sun is bright and yellow!) and green is calming (like laying in the grass and looking up at a bunch of leaves is peaceful). But do these “rules” really translate into logo color meanings?

Researchers Lauren Labrecque and George Milne looked into that and found that some do and some don’t. So yes, yellow will make your brand look youthful and approachable, but a green logo doesn’t inherently make customers think your brand is peaceful. Does that mean if you want to intelligently choose a logo color scheme you have to read and and interpret a long academic study?

Nope! We did that for you. And turned it into a handy infographic quiz. Just answer a few fun questions about your brand and we’ll tell you which logo colors you should think about using.....

Jeff Domansky's insight:

Interesting look and logos and color psychology.

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