Public Relations & Social Marketing Insight

Until now, the risk of slightly stained teeth has been just a small price to pay for the satisfaction and energy boost that coffee brings. However, London-based startup CLR CFF claim to have created the world’s first ‘colorless coffee’—the pair of words itself almost an oxymoron. brewed with high quality arabica coffee beans and pure water, the disconcerting drink promises a ‘fresh, aromatic taste and flavor’ that does not require sugar or milk.

Made with a ‘never before used’ coffee brewing method, the brew comes without the dark brown color of the coffee as we know it , and consequently does not yellow your tooth enamel.

CLR CFF promises that the energy-boosting beverage does not contain preservatives, artificial flavors, stabilizers, sugar or any other sweeteners. the startup—founded by slovakian brothers david and adam nagy—came about after the pair struggled with teeth stains brought about by a caffeine-infused lifestyle. After finding nothing on the market that filled the gap left by coffee without staining their teeth, the duo set out to create a drink brewed with the same arabica beans, that wouldn’t have such a negative effect on their smiles..

Less is a bore, as Robert Venturi once said.

Minimalism has held a tight grip on the modern design industry for the past decade. We embraced the Apple aesthetic, extolled the logic of Helvetica, and worshiped at the church of Dieter Rams. It served its purpose, most recently, as a correctional to the excesses of the 1990s. But lately, as dispatches from Milan Design Week have shown, asceticism has given way to audacity.

Every April, hundreds of thousands of people trek to Milan for its trendsetting design week, which ultimately influences the furniture, accessories, and textiles that make their way into homes, offices, hotels, restaurants, and virtually every other interior. This year the artistic influences ranged from ’30s art deco to ’70s eclecticism. Designers and manufacturers experimented with digital fabrication–like 3D knitting–and rediscovered artisanal craft techniques, like lacquering, metal casting, and jacquard weaving.

But one thing was consistent: They’re embracing luxurious materials and textures, testing ambitious silhouettes, and piling on the details to yield products and furnishings that are visually enticing and emotionally evocative.In other words, minimalism is dead; maximalism has arrived....

For those of us who commute, we’ll spend over a year of our lives stuck in traffic.” So said engineer Todd Reichert as he introduced an alternative at TED 2017: a 100% electric flying vehicle under development now. A recreational version of the vehicle, called the Kitty Hawk Flyer, is expected to launch in late 2017.

Using electronic sensors similar to those found in cell phones, the device controls and stabilizes eight electric rotors. “With this kind of control, we can make flying as simple as playing a video game, using a very similar set of joysticks,” Reichert says. The vehicle, with room for one person, is designed to make it possible for anyone to learn to fly in minutes.

Rapidly advancing battery technology makes it possible to run the vehicle on electricity. “We’re just crossing this threshold now where [batteries] start to make sense for flight,” he says. “This is incredibly exciting for us–it opens up an entirely new set of design possibilities. We can design with multiple, small, lightweight electric motors in a variety of different configurations.”

The first version of the vehicle, classified as an “ultralight” aircraft, somehow doesn’t require a pilot’s license and can avoid complex regulations. With current battery technology, it can fly about 15 miles before it needs to be recharged, though that range will increase as batteries continue to evolve. For now, it’s designed to be flown only above water, at a low height, to keep it as safe as possible. But the team plans to rapidly iterate other models that they want to be used more widely–and over city streets....

An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes—because they show the landscapes themselves.

Jennifer Bolande’s “Visible Distance/Second Sight” is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right perspective, the large-scale images of the mountains in the distance align with the actual ranges, creating a striking juxtaposition of the virtual image and the real one.

Part of a broader “Desert X” exhibition in the area, it’s meant to redirect attention from the advertisement to the natural world depicted in it. It’s been done before, to a degree. As we pointed out in 2015, artist Brian Kane’s work in Massachusetts used trees and stars to similar effect....

A huddle of seven worlds, all close in size to Earth, and perhaps warm enough for water and the life it can sustain, has been spotted around a small, faint star in the constellation of Aquarius.

The seven planets discovered around the dwarf star Trappist-1 confirm that the coming decade will belong to the study of exoplanets

The discovery, which has thrilled astronomers, has raised hopes that the hunt for alien life beyond the solar system could start much sooner than previously thought, with the next generation of telescopes that are due to switch on in the next decade.

It is the first time that so many Earth-sized planets have been found in orbit around the same star, an unexpected haul that suggests the Milky Way may be teeming with worlds that, in size and firmness underfoot at least, resemble our own rocky home....

The colors you choose while designing a website, poster or any other type of image will have a huge impact on whether or not the overall design is successful. After all, there is a lot of psychology behind the colors that people are attracted to, and designers need to incorporate this into everything they do.

Color contrast plays a very valuable role, but it is often overlooked, undervalued and misunderstood. To avoid this problem, you must learn more about color contrast, including how and why you should use it. Once you go beyond the basics of knowing that red and orange aren’t good colors to create contrast but black and white are, you can begin to develop an enhanced aesthetic that will please clients and viewers.

Why is Color Contrast So Useful?
Color contrast, in a nutshell, provides visual intrigue and keeps viewers interested. Consider for a moment how boring it would be if an entire poster was made from one color or only included shades from the same color family. Although there are some instances when this does work from an artistic perspective, it’s not an approach that is likely to grab someone’s attention when they’re perusing store shelves, looking at movie posters or surfing the web. Therefore, it’s wise to use contrasting colors whenever appropriate....

An architect by day and a master of illusion in his offtime, Ukranian Oleg Shuplyak, aka MrOlik, uses his technical skills as a trained architect to paint surreal optical illusions that contain portraits of other artists, authors and historical figures.

A friend and fellow writer I hadn’t heard from for a while sent me an email the other day. She wanted some advice, and I readily offered it. Then she wrote me a nice response–the sort of casually witty, stupidly impressive little thing that no one I know could have written but her.

And at the bottom of her thoughtful email, Google offered me three quick responses in the iOS Gmail app:

Thanks!

You’re welcome!

Sounds good to me!

With a tap, I could auto-fill my response to her. Just like on Google’s Allo Messenger or Apple’s iMessage, I could let the software respond to an email or text not with a unique response, but a quick tap to say something like “haha,” “lol,” or “talk later.”

Sometimes, it’s tempting! Sometimes–especially dealing with work emails in the off hours–I have hit those quick response buttons. But I also know that it’s very bad for me, and it’s bad for us, as a collective, creative species. Today, we face one of the promises of Silicon Valley: to quantify us. To average our individuality out. To train a model on all of those collective averages, creating the ultimate average response. To provide the convenience of never speaking uniquely again....

There will always be times in the day when you are in desperate need of a caffeine boost, yet no where near the closest café. and for these times, mokase have comprised the answer to your caffeine-deprived prayers, in the shape of a phone case that converts your smartphone into an on-the-go espresso maker. using a simple system of a disposable insert which houses the coffee, and an app that heats it up on demand, the mokase pours out an espresso made by your smartphone.

On setting out to develop a product to brew coffee whilst out and about, Luigi Carfora and clemente biondo of ‘smart k’ had the idea of incorporating it into a gadget already carried around every day—the smartphone. the duo successfully designed a case that measures less than 1cm in thickness,  is completely waterproof and insulates the coffee when brewed. through a side slit in the mokase, the ‘mokaromi’ cartridge is inserted. the coffee—sealed within a vacuum on the inside of the cartridge—is freed when inserted into the phone, as the ‘spout’ breaks the membrane of the vacuum allowing the drink to exit....

Bringing ideas to life in an organization can be a bumpy ride.

We’re all familiar with the myth of Isaac Newton sitting under the apple tree, waiting for inspiration to fall on his head. Newton’s apple is one of the more common symbols of innovation, right up there with Archimedes shouting Eureka from his bathtub. Metaphorically, that’s what we do when go to a brainstorming meeting to come up with new ideas. If the conditions are right, and the coffee strong enough, the next great idea just might fall on our heads.

What is often overlooked is what happens next, after the apple falls, when we have to actually bring that idea to life. If we’re not careful, Newton’s apple can turn into Newton’s applesauce, a watered down imitation of the idea. One of my first cartoons (back in 2002) was about this phenomenon.j...

Residents view the first iceberg of the season as it passes the South Shore, also known as "Iceberg Alley", near Ferryland Newfoundland, Canada April 16, 2017. REUTERS/Jody Martin

Humans are obsessed with happiness—how to find it, how to keep it, and how to define it. Here's a look at why.

Intuition, argues Gerd Gigerenzer, a director at the Max Planck Institute for Human Development, is less about suddenly "knowing" the right answer and more about instinctively understanding what information is unimportant and can thus be discarded.

Gigerenzer, author of the book Gut Feelings: The Intelligence of the Unconscious, says that he is both intuitive and rational. "In my scientific work, I have hunches. I can’t explain always why I think a certain path is the right way, but I need to trust it and go ahead. I also have the ability to check these hunches and find out what they are about. That’s the science part. Now, in private life, I rely on instinct.

For instance, when I first met my wife, I didn’t do computations. Nor did she."I'm telling you this because recently one of my readers, Joy Boleda, posed a question that stopped me in my tracks:What about intuition? It has never been titled as a form of intelligence, but would you think that someone who has great intuition in things, has more intelligence?

When Twitter user Rory Cellan-Jones asked Google Home if Barack Obama is planning a coup, the digital assistant device responded by detailing a bogus conspiracy theory about the former president plotting a communist scheme to take over the government. 

"According to details exposed in Western Centre for Journalism's exclusive video, not only could Obama be in bed with the communist Chinese, but Obama may in fact be planning a communist coup d'état at the end of his term in 2016," the smart home device's robotic voice explained, though it stumbled over the word "d'etat."

But this outlandish response isn't restricted to Google Home. Rather, it highlights a problem with how the search engine responds to queries in the form of "featured snippets" — short, direct answers highlighted at the top of its search results....

Becoming known may be the only permanent, sustainable competitive advantage we have in this tumultuous world. But where do you start? How do you do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take?

This seems so overwhelming.

Well, until now. It does not have to be....

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