How to Build Your 2016 Influencer Strategy | Public Relations & Social Marketing Insight | Scoop.it

With more companies sending outreach emails, it’s getting harder to get the attention of your targets. The key is following the right steps in planning, research, and nurturing relationships consistently.


To demonstrate the entire process from start to finish, Paul May, co-founder of BuzzStream, joined us for a webinar last week walked us through the real, complete influencer strategy involved in the launch of a previous BuzzStream ebook....