Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Best Practices for conducting one-on-one meetings with the buy-side | Q4 Blog

Best Practices for conducting one-on-one meetings with the buy-side | Q4 Blog | Public Relations & Social Marketing Insight | Scoop.it
An effective IR strategy has many components.  Such as setting measurable short and long-term goals and objectives and developing strategic messages and...

 

Okay, so you (the IRO) have your targeted list of investors, now what? What follows are some thoughts to help you and your management team make the most out of the one-on-one meeting. I’d like to thank Rivel Research Group as these ideas are derived from their best practice reports based on topics of interest from members of the Rivel Intelligence Council (comprised of senior level investor communications executives) and assessed by buy-side investment professionals in both the US and Europe....

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Investopedia: Is A Bad Reputation A Bad Investment? | Kapitall

Investopedia: Is A Bad Reputation A Bad Investment? | Kapitall | Public Relations & Social Marketing Insight | Scoop.it
Kapitall Wire, Delivering Fresh Investing Ideas Daily , Investopedia: Is A Bad Reputation A Bad Investment?

 

...To our knowledge, no company has suffered lasting damage as a result of opening a factory in a poor country, printing its catalogs on paper from old-growth forests, or in the case of Tommy Hilfiger, having its founder falsely accused of racism.

 

When a company has its ethics called into question (excluding business ethics and adherence to law, a completely different subject), it’s rarely the end of the world. Usually, all the company needs to appease the indignant (and get back to making money) is a brief mention on the company website about its commitment to corporate responsibility, loaded with words like “virtues,” “stakeholders,” “ethical,” “progressive” and “fairness.”...

 

[Not so fast, Pilgrim... - JD]

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