Public Relations & Social Marketing Insight

...Writing in Advertising Age, B.L. Ochman lists 10 reasons why Twitter is a better branding vehicle than Facebook. Several points she makes are useful for journalists to consider as well.

“The more you give, the more you get.” Ochman suggests you follow the 12:1 rule — add value and help others 12 times, promote yourself once.

That flies in the face of most news outlets’ Twitter feeds, which are often little more than headlines services....

Mitt Romney’s campaign kicked reporters out of an event at Washington, D.C.’s Newseum on Wednesday night. Huffington Post media reporter Michael Calderone’s tweet about the news stresses its irony...

Pennsylvania’s Morning Call attributed a quote to Sen. Pat Toomey that was very different from his actual comment:
A story in Thursday’s paper incorrectly attributed the following quote to Sen. Pat Toomey, speaking about former Gov. Mitt Romney: “Don’t worry guys, he’s OK with me. I vetted him.” Toomey actually said: “I have had the privilege to know Gov. Romney for several years. I have studied his record very carefully. I have paid attention to this campaign. I don’t think there is any question he governed Massachusetts as a solidly fiscally conservative governor despite a very liberal Legislature.”

[Sloppy journalism or what? JD]