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If converting traffic to subscribers is high on your list of priorities, you won’t want to miss today’s episode of the ProBlogger podcast, where I chat with “Conversion Educator” Tim Paige of LeadPages. Getting better conversions on our websites is something I think bloggers really need to know, and Tim certainly doesn’t hold back! Even if you don’t use LeadPages as a landing site for your blog, you can really get something out of this conversation. Tim discusses what he calls his “Reverse Value Bomb” and strategies to get more opt-ins on your site (including a section about content upgrades – one of the best-converting strategies you can have). From emerging trends in online marketing we need to be paying attention to, to creating an optimised landing page in five minutes, there is a ton of value in this episode, including a special offer for ProBlogger readers....
Each week a new member of DigitalMarketer Engage (our 8,000+ Lab member mastermind group) asks a very important question surrounding their landing pages:
Is this page compliant on [enter your preferred ad network]?!
The first bit of advice I give is to stop tailoring different landing pages to different ad networks based on compliance. Pick the strictest one and develop all your pages with that as the baseline.
Not only will this save you time and help you better organize your landing pages, it protects you when less strict networks, e.g., Facebook, decide to change their terms!
Google is hands down the stricter of the ad networks, so I created this 9-point checklist outlining everything your landing page needs to stay in their good graces — along with this nifty download for you to swipe....
This article will give you three complete examples of ad audiences and the corresponding landing page I've built with specific traffic in mind:The first is a general squeeze page for a webinar on SEO, targeting marketing professionals. The second is for a B2C outdoor activities business, running guy's weekend getaways. The third is for a nonprofit organization, targeting (with this specific campaign) women interested in environmentalism....
As you know, I love lurking around Reddit and finding valuable case studies, since nothing beats real life examples.This time I found probably the best case study when it comes to landing page conversion optimization.Ethan, the co-founder and designer of the upcoming startup Plotguru was kind enough to take the time and write his own experience managing to increase his landing page conversion rate from 9% to 52% (!)
Just, so you know numbers: a 9% conversion rate is decent in the online marketing world, a 52% conversion rate is extremely good and rarely achieved....
When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.
So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.
I know ... easier said than done.
Still, there's no excuse for you to neglect one of the most important pages on your website -- which also happens to be one of the most commonly overlooked pages. Let's read on to discover some companies with awesome 'About Us' pages and see how you can emulate them on your own website. By the end of this post, showing off how awesome your company is won't seem like such a challenging feat...
For many sites, conversion is key. Gene Crawford explores some of the secrets behind what makes a great sign-up page.
If you're running a business that relies on people signing up, signing in or otherwise completing a form of some kind on your website, you'll know that getting them through that process is paramount.
There are a number of things you can do to make sure your sign-up process is firing on all cylinders....
Today, we’re going to cover what a call to action is, why it’s crucial to the success of your landing page, and how you can make yours more effective. Throughout this how-to, we’ll also showcase examples of what makes an excellent CTA. (So stick around pros – you will get something out of this, too!)...
There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.
Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....
Friction is a silent conversion killer.
It frustrates your landing page visitors, damages your conversions, and eventually, cuts a big fat hole in your ROI.
If there’s friction on your landing page, the time you spent creating your masterpiece becomes irrelevant, because your customers don’t give your page a second glance, let alone click on your CTA button.
So, what exactly is friction?
Friction is any element on your landing page that causes your customers to resist clicking on the CTA button....
Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design.
Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their lives, pricing pages should meet those needs.
The way things are presented to people affects their decision-making. In this post, we’ll take a look at psychological triggers that influence purchasing behavior. We’ll also go over how to incorporate the triggers into pricing pages.
1. Decoy Effect
According to the decoy effect, consumers have a hard time making up their minds. So, when they are given two options, they tend to prefer the first option because it looks better, even though both options could be exactly the same.
People have a noticeable change in preference according to the way choices are presented. Sometimes, using a third option helps to guide them toward a specific choice. Considering the decoy effect, make sure you offer pricing plans that lead customers to purchase the plan you want them to purchase.
Let’s take a look at The Economist’s famous pricing page to better understand how to incorporate the decoy effect into your pricing page design. The first plan costs $59 for the online version only, the second plan costs $125 for the print version only, and the third plan costs $125 for both print and online versions...
Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.
Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind it. Once you have a foundation for your page, it’s time to test it. Again. And again. And again....
Good landing pages are designed to focus attention towards visitors engaging in one action. A landing page could be designed to convert traffic into sales, gather new enquiries, gain social media followers or email sign-ups....
Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing.
And guessing leads to confusion… which leads to frustration… which usually leads to a bounce.
Not sure if your landing page is riddled with less than straightforward copy? Worried that ambiguity is hurting your conversions? Here are a few common copywriting mistakes to avoid....
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When you’re building a landing page for the purpose of converting leads into customers, you must take bold steps to eliminate all potential credibility killers. Landing pages, in general, are effective tools for building your business. According to MarketingSherpa, “landing pages are effective for 94% of B2B and B2C companies.” In this in-depth article, I want to show you 4 landing page credibility killers that you should eliminate right now....
Wouldn’t it be nice if someone could give you a brief checklist for creating a high-converting, truly mobile friendly landing page?
Thought so. So, in today’s article, I am going to do exactly that…give you a 5-point optimization framework to start meeting customer adoption of mobile. ...
To prove the value of what you have to offer, why not let your happy customers do the talking?
Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords you're trying to rank for.
What are some examples of great testimonial pages? Here are 11 of the best examples out there to inspire you....
There are 3 main reasons that marketers and site owners are resistant to using landing pages in appropriate situations: 1. They take too long to create, or are too difficult to create 2. They’ve never been able to achieve incredible conversion rates in the past 3. They don’t know how to systematically improve their landing pages.
All 3 of these problems can be solved with tools.
I’ve compiled a list of 12 tools that you can use to make building better landing pages easier, and also optimize their conversion rates....
Friction confuses your visitors; it creates anxiety and frustration in their minds, so much so that they abandon your landing page.
Working so closely with landing pages, I have seen my fair share of landing page elements that cause friction, and while we have covered how to eradicate friction from desktop landing pages. We were yet to cover how to fight friction on mobile landing pages. This is our agenda for today. We’re going to identify points of friction on your mobile landing pages and will tell you ways to get rid of them....
If Oglivy knew anything, he knew how to make ideas stick. And when it comes to landing pages, you can’t afford for them not to be sticky.
Sticky landing pages have a direct conversion path. The job of a sticky landing page is to get your visitors to stick to it – and not end up on some other page. This is why sticky landing pages are the most effective pages, because they help your visitors stick around until they have clicked your call to action button.
Sticky landing pages have no distractions or detours on them. They get your visitors to trust your product, like your product, and (eventually) buy your product.
Today, we’re going to dig up some of Ogilvy’s most famous advertising quotes, and we’re going to show you how you can create the stickiest landing pages....
If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?
Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.
So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....
According to the Fogg Behavioral Model for persuasive design, human behavior is a product of three factors: motivation, triggers, and ability. The more you keep these factors top-of-mind as you design your landing page, the more persuasive your design will be.
In this post, we'll explore these three factors of human behavior. For each factor, you'll come away with solid, data-backed takeaways that you can use when designing your own, high-converting landing pages.And if you want to learn more data-backed CRO hacks, watch our on-demand webinar with Wordstream....
I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"
So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....
What better way to start 2015 than with a slew of landing page suggestions from four of the world’s leading conversion experts?Once again we’ve tapped the minds of our panel of conversion rate optimization (CRO) experts — this time we served up a landing page for Spafinder and asked them what they liked and which factors they’d suggest testing....
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?
In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.
A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action.
Landing pages can be used for almost anything, including selling a new e-book, getting people to sign up for your online course, or just asking people to contact you.
Whether you’re writing blogs, sending newsletters, or just updating your Facebook, you should be directing your readers to your landing page.
Creating a perfect landing page takes a lot of practice and testing, but here are three basic tips to get you started.
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Top tips on landing pages that get results.