Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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20 Blogs on Leadership Every Leader Should Follow

20 Blogs on Leadership Every Leader Should Follow | Public Relations & Social Marketing Insight | Scoop.it
Being a leader is exhilarating, but nobody said it was easy. When we can share our triumphs and learn from our failures, we’re on the road to being great leaders. Learn from those who have been there by visiting these blogs — you’ll find yourself bookmarking more than just a few
Jeff Domansky's insight:
Here is a useful collection of leadership blogs worth following.
Joseph Palumbo, MBA,'s curator insight, February 23, 2015 7:10 PM

Stay on top of your game. Learn from others successes and failures. 

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Find Your Passion With These 8 Thought-Provoking Questions

Find Your Passion With These 8 Thought-Provoking Questions | Public Relations & Social Marketing Insight | Scoop.it

These days, you're urged to "follow your passions" and "lean in"—but what if you’re not sure where your particular passion lies? What if you don’t know which way to lean?


The following is the second in a three-part series of postsadapted from Warren Berger’s new book, A More Beautiful Question(Bloomsbury), for which he spoke with top designers, tech innovators, entrepreneurs, and leading creative thinkers to explore the art (and innovative potential) of asking the right questions.


This can be an issue not only for those starting out in a career, but also for some who are established, even highly-successful, yet unfulfilled. It’s easy to find oneself on a path determined by others, or by circumstance (i.e., the job offer or project that comes along unexpectedly and is too good to turn down, then becomes a career).


Whether you’re starting out or considering a possible change in direction, asking yourself the right questions is critical. The following eight—shared by a noteworthy lineup of entrepreneurs, innovators, consultants, and creative thinkers—can help you figure out where your heart lies and what you really ought to be doing....

Jeff Domansky's insight:

Warren Berger, author of A More Beautiful Question, collected the provocative questions top designers, tech innovators, and entrepreneurs ask.

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7 Ways social media has changed leadership | Mark Schaefer

7 Ways social media has changed leadership | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it

When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. It turned out to be one of the most interesting classes I have ever taken and it set in motion a life-long study of what it means to be a leader.


The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership....

Jeff Domansky's insight:

Mark Schaefer writes a really thoughtful post about the challenges of leadership in the digital era.

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The Main Ingredient of Change | Harvard Business Review

The Main Ingredient of Change | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it

...So we set out to remake our “play it safe” culture and empower our people to think bigger and act more boldly. We made “courage” one of our core values and built a new performance management system that encourages employees to take responsible risks and set ambitious goals. People now own the outcomes they deliver, and we reward those whose contributions have an exceptional impact.


Cultural values have to be modeled at the top to take hold, so we revamped our leadership team with courage in mind. Virtually everyone on the team is either new to his or her role or new to Campbell since I became CEO....

Jeff Domansky's insight:

Campbell's CEO Denise Morrison talks about changing culture to change the company and move it forward. Recommended reading 9 /10.

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A Dozen Things I've Learned From Marc Andreessen | Craig McCaw

A Dozen Things I've Learned From Marc Andreessen | Craig McCaw | Public Relations & Social Marketing Insight | Scoop.it

Marc Andreessen is able to explain himself so well that I should have less commentary to add to the quotations in this post than usual. But where is the fun in that?


My primary task with this blog post has been assembling the quotations and placing them in an order which flows well, since understanding the earlier topics helps the reader understand ideas which come later in the list. Each set of quotations is a mash up from sources like the links identified in the notes at the bottom of this post....

Jeff Domansky's insight:

For tech startups and entrepreneurs, Craig McCaw pulls together 25 great quotes from VC thought leader Marc Andreessen.

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3 Key Marketing Takeaways from Simon Sinek's "Start With Why"

3 Key Marketing Takeaways from Simon Sinek's "Start With Why" | Public Relations & Social Marketing Insight | Scoop.it

Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what's possible?


This is a question that Simon Sinek asks the audience as he begins his famous Ted Talk. Sinek, a bestselling author and INBOUND 2014 keynote speaker, set out to discover why companies like Apple have been able to achieve such extraordinary success, while others with the same resources have failed.


He explains it through his idea called "Start With Why." And as it turns out, his findings have important implications for inbound marketers too....

Jeff Domansky's insight:

How Simon Sinek's "Start With Why" applies to important inbound marketing strategies.

CCM Consultancy's curator insight, September 24, 2018 2:16 AM

Do you know your company's "why"? Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: People don't buy what you do. They buy why you do it.

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Lessons on building a marketing and social media business - Schaefer Marketing Solutions: We Help Businesses {grow}

Lessons on building a marketing and social media business - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Marketing Insight | Scoop.it

Lessons learned in five years of entrepreneurship...


... The turning point for me was realizing that my blog drove my business. The more effort I put into the blog, the more my business grew. Building a portfolio of quality content and an engaged audience led to an opportunity to write a book, which led to speaking and larger assignments.


The business I have today looks nothing like the business I started. Why?...

Jeff Domansky's insight:

Always inspiring Mark Schaefer shares some of his lessons of entrepreneurial social media success.

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B2B Marketing Trends That Will Shape Your Strategy - Anders Pink

B2B Marketing Trends That Will Shape Your Strategy - Anders Pink | Public Relations & Social Marketing Insight | Scoop.it

B2B marketing strategies are having to constantly change and adjust in the light of new trends driven by B2B buyers and technology. We have identified the key B2B marketing trends and how they may shape your future strategy. To keep this article short, as there is a lot to cover, we have put in links to more detailed articles as appropriate, should you want to read further.


Typically B2B marketing is segmented into outbound marketing such as email campaigns and inbound marketing such as SEO, social media and content marketing. The general shift has been towards inbound marketing as buyers increasingly manage the early stages of the buying process without contacting vendors by reviewing websites, talking to peers in the industry and reviewing resources. This allows them to often filter and shortlist without ever talking to a sales rep....

Jeff Domansky's insight:

Steve Rayson shares eight valuable marketing trends that will impact how you develop your business strategy.

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5 Types of People Who Will Lead Tomorrow’s Marketing StrategiesStrategies | Capgemini

5 Types of People Who Will Lead Tomorrow’s Marketing StrategiesStrategies | Capgemini | Public Relations & Social Marketing Insight | Scoop.it

Is the CMO’s role still about marketing? I got to thinking about this recently after reading a Forbes article about the emergence of the “Eclectic CMO.” In short, this refers to a marketing leader who doesn’t have the traditional marketing pedigree or resume.


In the past, marketing was about the four Ps. Today, marketing strategy is about delivering smart content to help leaders innovate and grow their businesses. Audience fragmentation, social media and, more recently, Big Data, have changed the rules of content marketing. In sharp contrast with the strategies of a few years ago, influencer engagement and a solid mobile strategy are now emerging as the keys to success in this arena.


This revolution has opened unconventional paths to the CMO role. As a result, companies are hiring CMOs with more diverse sets of credentials, skills, and experiences.If you’re wondering what it will take to lead marketing into the future, keep your eyes peeled for professionals who fit into these five personas...

Jeff Domansky's insight:

Which type of future marketer are you?

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Here's Some Wonderful Writing From Elon Musk That Everyone In Business Should Emulate

Here's Some Wonderful Writing From Elon Musk That Everyone In Business Should Emulate | Public Relations & Social Marketing Insight | Scoop.it

Just read Elon Musk's writing to understand how this leader communicates...


There's no shortage of reasons to call Elon Musk a badass. He's super-successful. He has a company that does private rocket launches that look like something approaching magic. He's made the best car of all time, according to Consumer Reports. And the latest news is that he's made the safest car of all time, as well.


Here's another thing about him that goes overlooked: He's a tremendous communicator, on par or possibly better than Steve Jobs. Because while Steve Jobs was talking about the magic of gadgets, Musk is actually communicating about engineering concepts, which fly above most people's heads....

Jeff Domansky's insight:

Leadership and communication go together with billionaire Elon Musk.

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Is Your Thought Leadership Strategy Using Research Wisely?

Is Your Thought Leadership Strategy Using Research Wisely? | Public Relations & Social Marketing Insight | Scoop.it

Is your thought leadership strategy using research wisely? It's not about proving your intelligence to customers, but rather about moving beyond "showing off" and actually providing something of value...


According to CMI, 57 percent of marketers feel publishing original research is an effective content tactic. But let’s be frank, much of what passes for “research” is just a small cut above a Survey Monkey experiment led by your summer intern (no offense to hard-working summer interns).


Tellabs happens to do original research well. Really well. And George Stenitzer, CMO of Tellabs, did not disappoint when we asked him to talk about Tellabs’ success using original, robust original research as part of its thought leadership strategy....

Jeff Domansky's insight:

This is an excellent post about building thought leadership. George Stenitzer's concept of thought-provoking content really resonates and should be the foundation for every thought leadership and curation strategy. Excellent read!

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Here's Why CEO Strategies Fall On Deaf Ears

Here's Why CEO Strategies Fall On Deaf Ears | Public Relations & Social Marketing Insight | Scoop.it

CEOs often are in the dark as to whether their people truly understand their vision. It's a dangerous place to be, and it's a difficult situation to diagnose and address....


When you step on stage at the company meeting, are those smiling, nodding heads really absorbing the new company vision and goals for the year? According to a recent Harvard Business Review article, “When CEOs Talk Strategy, Is Anyone Listening?” only a fraction of our workforce is really clued in.


The article cites recent research which says that even in high-performing companies with “clearly articulated public strategies,” only 29% of their employees can correctly identify their company’s strategy out of six choices.This is not the strategy du jour. This is your company’s core, single most important strategic statement – a definition of why the business exists and why it’s worth investing in for the future. That means 70% (7 out of 10) of all employees (yes, even yours) are unknowingly misaligned with your company’s strategic direction....

Jeff Domansky's insight:

CEO leadership insight of value to PR and internal comms managers.

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7 Social Media Tips for CEOs

7 Social Media Tips for CEOs | Public Relations & Social Marketing Insight | Scoop.it

Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds.


More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media, the research from public relations firm Weber Shandwick and research partner KRC Research found. The study identified a wide array of benefits that come with top executives who are socially active online.


More than 70% of those surveyed said CEO sociability increases information-sharing throughout the business, improves company reputation, demonstrates innovation, humanizes the company and improves business results....

Jeff Domansky's insight:

Chief Executive Twit? Chief Marketing Pinner? Chief Financial Tumblr? Absolutely! What are you waiting for?

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What Actually Makes People Trust You | Fast Company

What Actually Makes People Trust You | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

The phrase "talk is cheap" is old, and in leadership roles, talk is particularly cheap.


It is easy to make pronouncements about directions and vision. For people to trust what you say, though, it is important to recognize that you communicate in three ways: through what you say, what you do, and what you reward. And each form of communication on this list is more important than the last....

Jeff Domansky's insight:

Trust erodes when what we say we value and what we actually reward are vastly different things. Leaders take note.

Marco Favero's curator insight, February 10, 2015 11:42 AM

aggiungi la tua intuizione ...

Lisa McCarthy's curator insight, February 10, 2015 12:42 PM

TRUST ERODES WHEN WHAT WE SAY WE VALUE AND WHAT WE ACTUALLY REWARD ARE VASTLY DIFFERENT THINGS.

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Seth's Blog: Famous to the family

Seth's Blog: Famous to the family | Public Relations & Social Marketing Insight | Scoop.it
There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter Olotka are famous.

And famous to the family is precisely the goal of just about all marketing now. You don't need to be Nike or Apple or GE. You need to be famous to the small circle of people you are hoping will admire and trust you. Your shoe store needs to be famous to the 300 shoe shoppers in your town. Your retail consulting practice needs to be famous to 100 people at ten major corporations. Your Wordpress consulting practice needs to be famous to 650 veterinarians or chiropractors. Famous the way George Clooney and George Washington are famous, but to fewer people.

By famous, I means admired, trusted, given the benefit of the doubt. By famous, I mean seen as irreplaceable or best in the world.

Here's how to tell if you're famous: If I ask someone in your community to name the person who is known for X, will they name you? If I ask about which store or freelancer is the best place, hands down, to get Y, will they name you? If we played 20 questions, could I guess you?

Being famous to the family is far more efficient than being famous to everyone. It takes focus, though.
Jeff Domansky's insight:

Love this Seth Godin concept of "famous to the family."

Insight Management Academy's curator insight, October 20, 2014 11:18 AM

brilliant - if you are an insight manager, are you famous within  your business? are you the first port of call...?

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Here's How America's Top Business Leaders Spend Every Minute Of The Day

How do top business leaders spend their time?


Being fascinated by this topic, I collaborated with Chris Stowell, vice president of the International Center for Management and Organization Effectiveness in Sandy, Utah, to survey 267 C-level executives (all at the vice president level or higher) at Fortune 500 companies.The respondents to the email survey, completed over the past two months, came from 163 companies including Adobe, American Express, AT&T, Bank of America, Boeing, BP, Delta, DHL, Federal Express, GE, Google, HP, John Deere, Johnson & Johnson, Kelloggs, Motorola, Rio Tinto, and Twitter. 


The survey research showed that the typical corporate leader wakes up at about 6:15 a.m., exercises for 45 minutes, and commutes 25 minutes each way. Every workday, he or she spends two hours and 25 minutes on email and texting, 25 minutes on strategy and planning, and 30 minutes on personal development. The infographic below, created by Stowell, my friend and a leadership-training consultant, summarizes the findings....

Jeff Domansky's insight:

Find out how executives from Google, Twitter, and other major companies organize their schedules.

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Pepsi CEO's Mother Had A Brutally Honest Reaction To Her Daughter’s New Job

Pepsi CEO's Mother Had A Brutally Honest Reaction To Her Daughter’s New Job | Public Relations & Social Marketing Insight | Scoop.it

Nooyi says she isn't sure her daughters would say she's a good mom.


While interviewing Indra K. Nooyi, the CEO of PepsiCo, at the Aspen Ideas Festival Monday*, David Bradley, who owns The Atlantic, asked two questions that elicited as frank a discussion of work-life balance as I've seen from a U.S. CEO. Below is a lightly edited transcript. The second question was preceded by a brief discussion of Anne-Marie Slaughter's "Why Women Still Can't Have It All.".

Jeff Domansky's insight:

This is a great story with refreshing candor about the challenges of senior management for women. Applies to dads too. Recommended reading. 9.5 / 10

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The Truth Hurts

The Truth Hurts | Public Relations & Social Marketing Insight | Scoop.it

I shared this message with Target’s team members moments ago. As I told them, the truth hurts, but it can also set you free.


To say that the last five months at Target have been difficult is an extraordinary understatement.


The data breach we suffered rocked consumer confidence and ignited a nationwide discussion about phishing, cyber-security and the realities of living in today’s data-enabled world. Thanks in large part to social media, it looks like this will have been one of the most covered business crises in American history.


And just last week, our CEO stepped down after six years in position and 35 years at Target. His departure has already spawned over 6,000 articles wondering and speculating about what happened.


You’d think that these two incidents alone would create enough pain to last a brand a lifetime but one of the most challenging things that has happened, in my opinion, have been reports, some attributed to unnamed team members, that paint a picture of a culture that is in crisis. When a recent post on a well-known blog called me out by name, it only felt right that I should respond....

Jeff Domansky's insight:

Target CMO Jeff Jones writes a candid LinkedIn post responding to a huge reputation crisis for the company. Even more impressive than his extraordinary post are the range of comment and opinion on it, the company and how Target responded or failed to respond to these challenges. There are many lessons and much learning to take away. Thanks to my colleague Frank strong for sharing this post and his commentary on it at http://www.swordandthescript.com/2014/05/content-marketing-cmo/

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Creating Value from Analytics: The Nine Levers of Business Success

Creating Value from Analytics: The Nine Levers of Business Success | Public Relations & Social Marketing Insight | Scoop.it

IBM just released the results of a global study on how businesses can get the most value from Big Data and analytics. They found nine areas that are critical to creating value from analytics. You can download the entire study here.


The researchers identified nine levers that help organizations create value from data. They compared leaders (those who identified their organization as substantially outperforming their industry peers) with the rest of the sample. They found that the leaders (19% of the sample) implement the nine levers to a greater degree than the non-leaders. These nine levers are...

Jeff Domansky's insight:

Another way that leaders are successful involves how they use big data. Interesting study of the nine levers to success

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This So-Called Digital Life: Re-Evaluating the Value of Social Media - Brian Solis

This So-Called Digital Life: Re-Evaluating the Value of Social Media - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it

...I often feel alone when I’m not connected or that I’m missing out when I read the updates of my friends. It makes me rethink my priorities in ways that wouldn’t be the most productive…at least by yesterday’s standards. Should I have joined them? Maybe getting out would be just what I needed. Again, I know I’m not alone.


I’m not addicted. I’m not in need of a digital intervention or digital detox. I intentionally live this connected lifestyle because I find value more times than not. It’s a choice. But, still I wonder. I wonder if the value I get out of my interaction across a dizzying array of networks is right or simply right in the absence of discovering alternative value or utility....

Jeff Domansky's insight:

Really thoughtful post from Brian Solis as he explores the need for balance in a digital universe.

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off | Public Relations & Social Marketing Insight | Scoop.it

Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new book, Blockbusters, which looks at what drives huge success in the entertainment industry, and how these lessons can translate to other sectors.It was a fascinating talk.


To introduce her premise, Elberse compared the strategies and results of two business leaders in the entertainment world: Jeff Zucker, as head of NBC and Alan Horn as president of Warner Bros. Elberse explained, Jeff Zucker focused on cutting spending and managing for maximum profitability across all of its programming. Alan Horn, on the other hand, had the opposite strategy: embrace risk and make a few huge bets a year.


The results? NBC fell from number one to the number four network and profits tanked. Warner Bros. experienced one of its most profitable decades under Horn’s leadership.


“The notion of smaller bets being safer is a myth,” Elberse told the audience. “It is safer to make bigger bets because they are likely to have bigger outcomes.”...

Jeff Domansky's insight:

counter intuitive management thinking. Rethinking longtail strategies and how they don't really work.

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Creating a Company Vision Story

Creating a Company Vision Story | Public Relations & Social Marketing Insight | Scoop.it
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.
Jeff Domansky's insight:

Here's some inspiration for finding the vision and stories for your brand.

Freddy Bolívar's curator insight, September 10, 2013 8:57 PM

El poder de una visión......

Ali Anani's curator insight, September 11, 2013 3:25 AM

A must read. Fabulous article

Debra Walker's curator insight, September 11, 2013 11:30 PM

Visioning is critical for ensuring everyone in the organization can "see" the orgn in the future.  Stories are powerful!

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Yahoo's Marissa Mayer: Hail to the Chief - Magazine

Yahoo's Marissa Mayer: Hail to the Chief - Magazine | Public Relations & Social Marketing Insight | Scoop.it

As she works to reverse the fortunes of a failing Silicon Valley giant, Yahoo’s Marissa Mayer has fueled a national debate about the office life, motherhood, and what it takes to be the CEO of the moment.


“I really like even numbers, and I like heavily divisible numbers. Twelve is my lucky number—I just love how divisible it is. I don’t like odd numbers, and I really don’t like primes. When I turned 37, I put on a strong face, but I was not looking forward to 37. But 37 turned out to be a pretty amazing year. Especially considering that 36 is divisible by twelve!”


A few things may strike you while listening to Marissa Mayer deliver this riff, prompted by a question about how her life has changed since her son, Macallister, was born last fall. The first is that she’s not kidding about being a geek. Mayer talks about numbers as if they were people, refers casually to x- and y-axes, and drops terms like stochastic factor (it means a random distribution) in conversation. On business issues, she speaks awkwardly, piling as many likes into a sentence as Alicia Silverstone in Clueless. But when she gets on to technology, she turns effortlessly articulate.....

Jeff Domansky's insight:

Different, and stylish, profile of Silicon Valley's new Ms Big. It appears that the substance may be there as well as the style.

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A Social CEO is a Trusted CEO | Social Media Today

A Social CEO is a Trusted CEO | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

It’s now more evident than ever that CEOs who don’t engage in social media, may as well be conducting their business in a cave....


...CEOs and their executives ride shotgun in setting the cultural tone of the organization. Simply put, participation in social media promotes the use of social technology, which can only increase its competitive edge in adapting to technological market changes. Having a transparent and open organizational culture is imperative in establishing an effective social media strategy; it gives everyone a clear and common focus to tailor to the needs of the social consumer – a fact that escapes a lot of today’s CEOs.


BrandFog 2012 CEO Survey concerned this exact topic and reproduced some baffling results:

- 82% of respondents were said to be more likely to trust a company whose CEO actively engages on Social Media.

- 77% of respondents were recorded to be more likely to buy from a company whose mission and values are defined through their leaderships’ involvement in Social Media....

Jeff Domansky's insight:

So, to the authors question -- what the heck are they waiting for?

Peter Wilkinson www.peter.uk.com's curator insight, July 23, 2013 2:30 PM

The CEO needs to lead the social media business change inside the company!

Juliana M.'s curator insight, July 23, 2013 3:31 PM

My main interest is in numbers, that are shown in the article

Becky Swanson's curator insight, July 23, 2013 9:35 PM

Pastors and Executive Directors: this applies to you too!

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After Fighting Mobile Trend, Intel Now Embraces It | NY Times

After Fighting Mobile Trend, Intel Now Embraces It | NY Times | Public Relations & Social Marketing Insight | Scoop.it

Intel, which became a global behemoth by making the chips that drive most of the world’s desktop computers and laptops, missed the mobile revolution. In tablets and smartphones, the company is a bit player....


The PCs-forever attitude was so pervasive that the people working on the company’s mobile-chip line, the Atom, were essentially second-class citizens, without access to Intel’s latest production technologies and the resources lavished on the Core line of PC chips and the Xeon line of server chips.


Now Intel is not just trying to catch up in mobile but also trying to leapfrog the competition. As Mr. Krzanich put it, Intel’s strategy is: “Embrace this and embrace it fast and actually move quicker and try and go ahead of this.”...

Jeff Domansky's insight:

Even Intel, a huge chip technology leader, lagged and now must go very fast to become competitive in the mobile chip market. It's a great cautionary tale on being agile and innovative for every company, big or small. Not to mention impressive leadership to admit your failure publicly. Admirable!

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