Public Relations & Social Marketing Insight

When asked if it will, Wendy Artman of GroundFloor Media says, “I will always respond by saying absolutely not! When pitching reporters, more often than not they ask for a release.”

But, the press release’s audience has really become anyone on the internet. One idea to take it forward is to trade it for a blog post.

Jeremy Porter, co-founder and editor of Journalistics, a blog about public relations and journalism topics thinks, as I do, that there is little return on the investment in creating and distributing a press release. “The results tend to be pretty lackluster, even from those fancy multimedia or social news releases. There has to be a better way, and I think that way is a news blog,” he says.

I agree – with the caveat that the blog can’t just be filled with typical press release jargon....

[Reinventing the news release as blog news ~ Jeff]

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news.

A study by PR Newswire found that utilizing multimedia with the a press release increases the visibility of that message.

In fact, the research found that the more multimedia that is used, the more views on average the news release receives. Up to 77% more, in fact...