Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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49 Botanical Marketing Examples

49 Botanical Marketing Examples | Public Relations & Social Marketing Insight | Scoop.it

From retro juice cartons to floral fashion campaigns, these botanical marketing examples look to nature for inspiration. Drawing from the fashion world's recent obsession with botanical prints, this list of marketing strategies aims to influence consumers with the help of vivid visuals and transparent packaging designs.

Whether turning to vibrant floral imagery or focusing on a product's natural ingredients, reputable companies are choosing to affect their consumers with this bold and eye-catching branding concept. 

These botanical marketing examples include food and beverage packaging designs that are adorned with plant graphics along with fierce fashion campaigns that are lensed against floral backdrop vignettes....

Jeff Domansky's insight:

More creative with your coffee, inspiration and photography the Trend Hunter.

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30 Abandoned Place Photo Series

30 Abandoned Place Photo Series | Public Relations & Social Marketing Insight | Scoop.it

Usually an abandoned place is something that can be seen in a horror film. For some reason, the desolate landscape is the perfect setting for them because they easily provide an eerie aesthetic and unsettling feelings. Because of the array of emotions abandoned locations can conjure, they have become popular settings for photographers to use too. 

From abandoned malls to entire cities that have been left behind, there are a surprising amount of desolate places around the world. Did you know that even New York City has an island that hasn't been inhabited since the 60s? 

These photo series showcase gruesomely abandoned locations like an abandoned veterinarian school in France that still has dead animals in it. And contrarily, it also features intriguing pop culture places like abandoned Star Wars film sets....

Jeff Domansky's insight:

Eerie yet strangely beautiful photography. Recommended viewing. 8/10

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'Fantastical' New York Cityscapes Dazzle In Jean-Francois Rauzier Hyperphoto Show -- NEW YORK

'Fantastical' New York Cityscapes Dazzle In Jean-Francois Rauzier Hyperphoto Show -- NEW YORK | Public Relations & Social Marketing Insight | Scoop.it
Groundbreaking works depicting the fantastical cityscapes of New York's skyline form the centerpiece of a major new show by renowned French artist Jean-Francois Rauzier, inventor of the 'Hyperphoto'.  The show opens on May 28 simultaneously at both Waterhouse & Dodd galleries on Manhattan's Upper East Side, and features images that capture the distinctive character of different sections of the city, including the Lower East Side, Upper West Side, the Highline and SoHo.  Cityscapes of ParisBarcelona and Istanbul also form part of the exhibition.


Jeff Domansky's insight:

These hyperphotos are simply stunning.

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5 Breathtaking ‘Time Slice’ Photographs of Sunsets over Urban Landscapes [TIMELAPSE]

5 Breathtaking ‘Time Slice’ Photographs of Sunsets over Urban Landscapes [TIMELAPSE] | Public Relations & Social Marketing Insight | Scoop.it

The most beautiful part of a sunset isn’t any one particular moment; rather, it’s watching the colors slowly transition into a beautiful series of gradients. To capture this breathtaking aspect of sunsets over urban landscapes, Los Angeles-based motion designer and photographer Dan Marker-Moore created the Time Slice series that combines photographs from his sunset timelapses into single images.


In each of Marker-Moore’s time slice images, every diagonal or vertical line represents a different photograph from Marker-Moore’s  timelapse shots taken over minutes. The series is an attempt to share his timelapses in a single photograph, Marker-Moore told My Modern Met....

Jeff Domansky's insight:

Creative with your coffee: 

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22 Unbelievable Places that are Hard to Believe Really Exist | The Unbounded Spirit

22 Unbelievable Places that are Hard to Believe Really Exist | The Unbounded Spirit | Public Relations & Social Marketing Insight | Scoop.it

XOur world is so full of wonders that new and amazing places are discovered every day, be that by professional photographers or amateurs. Different geographical locations, climatic conditions and even seasons offer the widest variety of natural wonders: pink lakes, stunning lavender or tulip fields, breath-taking canyons and mountains, and other places you can hardly believe actually exist!


Some of the pictures in this collection will be of all natural sights you can find while traveling around the world, while the others have experienced human interference – but even in these cases, the result of such collaboration is spectacular. The Japanese learned how to tame thousands of orchids and form a romantic tunnel out of them; another one was formed all the way in Ukraine by a passing train; and what eventually ends up as hot tea in our mugs, first grows in stunning tree fields in Asia....

Jeff Domansky's insight:

Creativity with your coffee. Enjoy stunning photography and marvel at some of the beautiful places captured.

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50 Beautiful Examples of Bokeh Photography - 121Clicks.com

50 Beautiful Examples of Bokeh Photography - 121Clicks.com | Public Relations & Social Marketing Insight | Scoop.it

We all love Bokeh, don’t we. Bokeh simply means Blur in Japanese language, they are normally in shape of number of lens blades causing wonderful round patterns all over the frame. A Bokeh can be good as well as bad caused by chromatic aberrations or the Len’s Aperture shapes. It is very pleasing for any photographer, which just makes them but fast prime lenses suiting for wonderful low light photography as well as pleasing bokeh....

Jeff Domansky's insight:

Take a break and enjoy this wonderful, inspiring photography with your coffee...

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LOOK: The Most Epic Photo Instagram Has Ever Seen

LOOK: The Most Epic Photo Instagram Has Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

This is probably the most exciting feet photo you've ever seen on Instagram. It was taken by National Geographic photographer Joe McNally from the top of the world's tallest skyscraper, the Burj Khalifa, in Dubai....

Jeff Domansky's insight:

A dozen other wonderful photos to inspire you...

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5 Free Photo Editing Websites Every Blogger Should Use

5 Free Photo Editing Websites Every Blogger Should Use | Public Relations & Social Marketing Insight | Scoop.it

There’s no denying how much easier it is to read lengthy articles when there are pictures and photographs interspersed throughout the text. Text alone can get overwhelming and boring, so having a pop of color or an interesting graphic to look at gives our brain a nice little break before we continue on throughout the article. However not all pictures come out exactly as we want them to, which makes photo editing an important part of the blogging process. And unless you’re a photo snob, you probably aren’t itching to spend a lot on photo-editing supplies. Luckily the Internet is stocked with free photo-editing websites, and some make photo-editing not only easy but also fun.


These five come out on top in terms of good, free photo-editing websites...

Jeff Domansky's curator insight, June 29, 2013 10:13 PM

I personally recommend use and recommend PicMonkey and LunaPic. 

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Key Photography Apps and Tips for Taking Great iPhone Pictures

Key Photography Apps and Tips for Taking Great iPhone Pictures | Public Relations & Social Marketing Insight | Scoop.it

Robin Good: If you are an iPhone user here is a uniquely useful article from the Wall Street Journal, providing lots of tips, resources and advice on how to snap up great pics with your iPhone camera.

 

This mini-guide lists some very useful apps, tools and techniques that can be put immediately to good use. 

 

Very useful. Resourceful. 8/10

 

Full guide: http://online.wsj.com/article/SB10001424052702303816504577305702578426084.html  ;


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97 Bohemian Fashion Shoots

97 Bohemian Fashion Shoots | Public Relations & Social Marketing Insight | Scoop.it

With music festival season and summer (finally) upon us, many clothing companies are showcasing their warm weather lines with bohemian fashion shoots. If you are looking for inspiration for how to showcase your free-spirit style this season or for outdoor festival outfit ideas, these hippie-inspired looks are a great starting point.

Whether you have an adventurous soul and a wild heart with fashion sense to match or you just want to fit in at Bonaroo next week, these romantic editorials showcase the ongoing tribal trend in fashion. Incorporating florals, fringe and flowing fabrics is characteristic of boho style. Between boyfriend jeans and tomboy-esque themed looks and romantic lace dresses, boheman fashion shoots are ubiquitous these days. A nomadic sense, earthy hues and lots of layers are also important....

Jeff Domansky's insight:

Here's a little creative with your coffee from the Trend Hunter.

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15 Breathtaking Photos That Show How Google Glass Will Change Photography

15 Breathtaking Photos That Show How Google Glass Will Change Photography | Public Relations & Social Marketing Insight | Scoop.it

Google's been hard at work trying to prove that its Glass headset is more than just a toy for tech nerds, and one way its been doing that is by flaunting the eyewear 's photography capabilities.


Some Explorers have been doing amazing things with Glass since the program launched nearly two years ago. Here's a taste of some of the best Glass photography....

Jeff Domansky's insight:

Great photos, worth a look.

Jeff Domansky's curator insight, May 22, 2014 11:38 PM

Must-see.

Jerome BESSON's curator insight, May 23, 2014 5:02 AM

A ne pas manquer. Comment les googles glass vont changer la photographie personnelle et professionnelle.

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Here's Your Future: Striking Photos Provide A Close-Up Look At 100-Year-Old Models

Here's Your Future: Striking Photos Provide A Close-Up Look At 100-Year-Old Models | Public Relations & Social Marketing Insight | Scoop.it

Like many commercial photographers, Anastasia Pottinger spends much of her time documenting the early stages of life: babies, little kids, and young families. But then a 101-year-old woman offered to sit nude for Pottinger's camera. The result was a powerful series of close-ups that exposed the true aesthetics of age. Pottinger has now shot other centenarians in a collection by the same name. The photographs are beautiful but, maybe for some, difficult to look at.


After shooting the first subject, Pottinger says on her site, "I knew I was looking at something very special. It was when I began exhibiting the work that the idea to continue the series was born. The response to the images has been remarkable. Viewers are visibly moved by what they are looking at. Whether it’s wondering, “Is this what I’m going to look like?” or remembering a loved one, the response seems to be universally emotional on some level."


Whether you find the images striking or scary, this is life, at the extremities, as it's rarely captured in art....

Jeff Domansky's insight:

Photographer Anastasia Pottinger finds the beauty in extreme age. Stunning, evocative photography.

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The world's largest photo service just made its pictures free to use

The world's largest photo service just made its pictures free to use | Public Relations & Social Marketing Insight | Scoop.it

If you go to the Getty Images website, you'll see millions of images, all watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to last Sunday's Oscars, all stamped with the same transparent square placard reminding you that you don't own the rights. If you want Getty to take off the watermark, you'll have to pay for it.


"OUR CONTENT WAS EVERYWHERE ALREADY.


"Starting now, that's going to change. Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page. For a small-scale WordPress blog with no photo budget, this looks an awful lot like free stock imagery....

Jeff Domansky's insight:

This is great news for bloggers with no budget. If you're willing to embed a photo with a caption credit, Getty Images are free to use.

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Stunning Milky Way Time-Lapse Video: “Ancients”

Stunning Milky Way Time-Lapse Video: “Ancients” | Public Relations & Social Marketing Insight | Scoop.it

Regular readers know I love me some time-lapse video of the sky.Buer filmed this in the Atacama Desert in Chile, one of the darkest sites on Earth. That really shows in the video; the Milky Way is much brighter and more detailed than you usually see in these videos. You can really trace out the dark dust lanes, regions of the galaxy choked with clouds of complex organic molecules that block the light from stars behind them...

Jeff Domansky's insight:

Simply breathtaking!  10/10

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Illuminated Long Exposure Photos of Glowing Waterfalls

Illuminated Long Exposure Photos of Glowing Waterfalls | Public Relations & Social Marketing Insight | Scoop.it
Neon Luminance is a brilliant light painting concept created by photographers Sean Lenz and Kristoffer Abildgaard of From the Lenz multimedia productions.

 

The duo used high-powered Cyalume glow sticks of various colors dropped into the waterfalls of Northern California to create an amazing pallet of light paintings. They were able to then capture these brilliant exposures varying from 30 seconds to 7 minutes of submerged trails of light as these sticks floated through the water current. To accomplish the rainbow-like effect seen, they combined several sticks together experimenting with different patterns of illumination.

 

And for you environmentalists, don't worry no harm came to the surrounding nature in this process! The sticks which are buoyant, were never actually opened and all collected at the end of each exposure captured, thus eliminating any toxic gunk from entering the natural water supply....

Jeff Domansky's insight:

Amazing photo project.

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This Picture Is Worth 1,000 Pictures | Slate

This Picture Is Worth 1,000 Pictures | Slate | Public Relations & Social Marketing Insight | Scoop.it
Hyperphotos are to panoramic photos what Google Earth is to a globe.

 

[This is a fascinating photographic creation that is worth exploring ~ Jeff]


Via Ana Cristina Pratas
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The iPhone Lens Dial

The iPhone Lens Dial | Public Relations & Social Marketing Insight | Scoop.it
A complete three-lens optical system for serious iPhoneographers...

 

iPhone Lens Dial: Is this the coolest iPhone photography accessory or what? This perfect for quick and dirty pics for PR, blogging or what have you. 

 

Of course it also means you have the perfect excuse for avoiding calls from your mother-in-law, boss or your spouse with that grocery list. "Uh sorry dear, I'm taking pictures right now!" ;-)

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