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10 fatal news release mistakes

10 fatal news release mistakes | Public Relations & Social Marketing Insight | Scoop.it
From marktzk.com - May 7, 2012 11:28 PM

Though there are many, many ways to get news coverage without issuing a news release (for some ideas, see my seven-part series on ways to earn good media coverage), press releases still work. That said, it’s also all-too-common for companies to make fatal errors in the way they write and distribute news releases. Here are 10 common problems....

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6 Mistakes that Can Sink Press Release Visibility

6 Mistakes that Can Sink Press Release Visibility | Public Relations & Social Marketing Insight | Scoop.it
From blog.prnewswire.com - April 22, 2012 11:11 PM

The press release is a tried-and-true public relations workhorse which (despite many premature reports of its death) remains one of the most popular communications formats for PR pros today. That said, we can all agree that the last few years – heck, the last few months even – have seen tremendous change in how information is consumed. To ensure your press releases are effective in reaching today’s wired audiences, avoid these common mistakes that can sink your message’s visibility....

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The Press Release is not Dead Yet! | Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Press Release is not Dead Yet! | Social Media Strategy | Online PR | Proactive Report | Sally Falkow | Public Relations & Social Marketing Insight | Scoop.it
From www.proactivereport.com - April 2, 2012 6:13 PM
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news.
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Rethinking the press release: A content marketing & SEO view of a proven tool

Rethinking the press release: A content marketing & SEO view of a proven tool | Public Relations & Social Marketing Insight | Scoop.it
From publicityhound.net - January 23, 2012 11:52 PM

What’s changed? Here are the four most important things that have changed in the way press releases function in today’s connected world....

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Bad Dogs: 18 Brand New, Worst Press Releases

Bad Dogs: 18 Brand New, Worst Press Releases | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - September 12, 2011 1:34 PM
The quest for more effective news releases continues. You wouldn’t know it by looking at this collection of 18 of the worst press release dogs.

 

The headlines alone will make you shudder. As you’ll see, the only plausible excuse for these news release fails is “the dog ate my real press release.”

 

But first, let’s look at some interesting press release trends....

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Press Release Best Practices: Accuracy, Newsworthiness & Illustration

Press Release Best Practices: Accuracy, Newsworthiness & Illustration | Public Relations & Social Marketing Insight | Scoop.it
From blog.prnewswire.com - April 26, 2012 7:21 PM

Last week I penned and article for Ragan’s PR Daily titled “The 5 Mistakes Press Release Writers Make” and followed that up with a more detailed post here titled, “The 6 Mistakes That Can Sink Press Release Visibility.” I shared these on several PR discussion groups and solicited additional feedback from my fellow members, asking what other press release tips they would offer....

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Dear Gracie: When Clients Want to Distribute Non-News | PRNewswire

From blog.prnewswire.com - April 22, 2012 11:07 PM

Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. 

 

Dear Gracie,

Some of my clients repeatedly ask me to pitch announcements that I don’t think qualify as “news.” I know if I do pitch the information, journalists will be annoyed and I could damage my media relationships. How do I explain this to my clients?

 

Peeved Pitcher

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How To Extend The Life of a Press Release Online | Search Engine People

How To Extend The Life of a Press Release Online | Search Engine People | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginepeople.com - February 5, 2012 7:00 PM
The creation and promotion of a press release is hard work, but what do you do after your initial efforts ...

 

are done and the buzz has died down tremendously? Unfortunately, it can be really hard to extend the life of a press release if not done properly and at the right timing. This article will talk about how you can greatly increase the visibility of your press release online even after your initial release. It will also help you improve the search rankings of your release and increase traffic using four strong techniques....

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CorpComms - News Twitter Best For Press Releases

CorpComms - News Twitter Best For Press Releases | Public Relations & Social Marketing Insight | Scoop.it
From www.corpcommsmagazine.co.uk - November 9, 2011 11:29 PM

[Great news release ROI on social media - JD]

 

Multimedia press releases generate 3.5 times more engagement than text-only releases while those that include video doubles the engagement rate, according to new research by PR Newswire and Crowd Factory.

 

The media distribution organisation analysed thousands of press releases and found that, on average, they generated two additional views each time they were shared on a social networking platform and expanded the total audience by 70 per cent....

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New-Form Press Release, in Blog, Tweet and Haiku

New-Form Press Release, in Blog, Tweet and Haiku | Public Relations & Social Marketing Insight | Scoop.it
From dealbook.nytimes.com - September 9, 2011 5:25 PM
Some companies find that the standard announcement doesn't fit their image, so they turn to the offbeat.

 

...The offbeat press release has its advantages. In some cases, it can help businesses cut through the clutter in reporters’ inboxes and earn plaudits for creativity.

 

”The old news release format died a couple of years ago, and business can now reach audiences directly, without babble or corporate-speak,” said Jeff Domansky, public relations consultant and editor of the PR Coach blog...

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