Public Relations & Social Marketing Insight

Ian Cleary founded RazorSocial.com and built it into an award-winning blog in only six months. I invited Ian to Marketing Smarts to discuss his approach to content creation, as well as the tools he used to build his blog audience, email list, and social media following.Ian is a social media tools and technology specialist; he is also a respected speaker on social media, technology, and blogging. His blog, RazorSocial, was named one of the Top 10 Social Media blogs of 2013 in the annual Social Media Examiner blog awards after only six months of operation. Here are just a few highlights from our conversation....

Want to get your c-suite using Twitter and Facebook? Use these tips to help get them on the hook....

 

Getting executives in social media isn't as simple as signing up for a Twitter handle and asking them to tweet. Instead, you've got to be strategic if you want to get on board. By following these five steps, you can develop a socially savvy executive team;

1) Pick the right executives for the job.

2) Show them why they should care.

3) Let the benefits get personal.

4) Set them up for success.

5) Maintain momentum by checking in periodically....

There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is to remember that you should set at least some metrics that indicate if you are turning profit. Otherwise you can reach your KPIs and still loose money.

 

Before you begin be sure to set the baseline. Look at the set of your chosen social media KPIs and and record the current value. These numbers are important but the rate of change is the main indicator for most of these metrics. For example it’s fantastic if you get 1000 followers in a day but not so if you get them over the year.

Concentrate on the rate of change of your chosen key performance indicators....

...One of the latest trends (or fads..depending on how you look at it) to come about within the past few years is the “single page” or “one page” website.

What is a Single Page Website?

A single page website is comprised of a single HTML or dynamically generated page with a horizontal navigation that leads you to different sections of the page instead of your traditional navigation buttons that when clicked would take you to a new page. The user just scrolls down the one page to that particular content’s section or clicks a link and “jumps” to the correct section. The effect is pretty cool, kind of like being on an elevator and whizzing past the other site sections to arrive at your destination....

What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan>? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.... You may be posting on a regular basis and growing your list of fans, friends, and followers. But is it really enough? A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to efficiently plan, track, and measure your efforts. But the question remains, how can you really determine if your social media strategy has a pulse?...

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A good community manager can make all the difference. These are the people who know that social doesn’t sleep. They’re in their online communities every day, interacting, sharing, encouraging engagement and interaction. They know their audiences and what kinds of content to share with them. If you’re part of an exciting community, chances are good there’s a strong community manager there, making it all happen.

 

Today, January 28, is Community Manager Appreciation Day. To show Business 2 Community’s appreciation for the work CMs do, we’re featuring top tips from community management experts who live and breathe this stuff on a daily basis....

By unpacking social media's broad definition on a case-by-case basis, you will not only render it familiar to a client, but also present it as something entirely doable.

 

Smart social media and PR 2.0 strategies for PR fims, solo PR consultants and social media managers...