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Scoop.it!
The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses.
It is no longer a question of whether a company needs to be in social media, but more how to measure the efforts.
In the infographic below, thanks to MDG, we get a better look at additional factors to determine effectiveness beyond the obvious “did someone buy our stuff”....
[Valuable infographic for social marketing and PR experts - JD] 
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When Microsoft announced plans to buy enterprise social network Yammer recently I was a little stunned. The reported $1.2-billion acquisition price tag seemed like a lot for simply replicating social networking functions in the business environment. Would companies really achieve ROI? Or would it be more of a “distraction,” as one user told me?
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The question on everyone’s minds: does more time spent on social media mean a greater social ROI?...
Can businesses achieve more benefits with more time spent? The answer – it depends. The study showed some relationship between time spent and benefits reaped. But keep in mind there is the law of diminishing return and the key is to find a balance that is right for your company and its goals. How much time is your company spending on social media and what are the top 2 benefits your company has seen?...
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![Social Media Metrics: How Am I Doing? [Chart] | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/eKXTPzr-kEM380hbFRW2xTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media is a growing part of everyone’s marketing plans. To achieve optimal results, your social media marketing efforts must flow from your business goals and deliver measureable results.
...To help you get your social media marketing on track, this chart matches business goals to the related social media metric and the information to measure results. By using these metrics you’ll be able to make the case for using social media as part of your marketing mix because they can show its effectiveness relative to other options....
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Econsultancy shared a list of their top six infographics last week and one caught my attention when scrolling through them. BrandYourself had reviewed the data of 100,000 profiles submitted by its ...
I have long been telling anyone who cares to listen that as PR professionals we need to consider not only our clients profile online but also our own. Never put anything anywhere online that you wouldn’t feel comfortable with a client (or your mum) reading is a pretty good rule of thumb but also an important one.
Whenever I get a CV land on my desk one of the first things I do is quickly Google search their name, so what appears on that first page is important. I assure you – when a client hears that you are working on their account, they do exactly the same....
So, what did the infographic show? LinkedIn is king, WordPress ranks higher than all other blogs and although YouTube is more popular, Vimeo profiles rank higher. Interesting stuff. Below is a list of social media profiles that it recommends for increasing and improving your online brand in order...
[Useful list, interesting facts - JD]
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...In 2010, Weber Shandwick released a study on the state of leadership reputation (Socializing Your CEO: from (Un) Social to Social), stating that 64% of the surveyed CEOs did not engage through company websites or social media outlets.
“There are several reasons why CEOs are not more Social,” wrote Leslie Gaines-Ross, Weber Shandwick’s Chief Reputation Strategist. ”Time is better spent with customers and employees…the return on investment has not yet been proven, legal counsel tends to caution against it and anything that smacks of ‘celebrity CEO’ is a no-win.”...
As for ROI, the evidence is growing. Earlier this year, the Chief Strategy Officer of Dachis Group, Peter Kim, published 101 Examples of Social Business ROI. Among them...
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Since the post has gone live, I’ve had quite a few engagements, like the tweet embedded above, with people on the topic, and that’s only served to stir my interest further. So I’ve dug through perhaps 20 or so articles, studies and blog posts and have found three I thought were especially worth sharing...
[Good read, great resources from Frank Strong - JD]
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